Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Queer Networks, Inc.

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing, managing, and executing user acquisition campaigns across various paid media channels
• Leading the user acquisition performance marketing plan for HornetX in Germany
• Monitoring performance and optimizing campaigns through data-driven experimentation
• Collaborating with creative teams to guide full-cycle ad production
• Ensuring accurate tracking, robust reporting, and contributing to campaign automation and scaling

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.

📋 Key Responsibilities

✅ Design, manage, and execute user acquisition campaigns across paid media channels such as Meta (Facebook/Instagram), Google, programmatic platforms, affiliate networks, and SEO

✅ Own and lead the user acquisition performance marketing plan for HornetX in Germany, focusing on the thirst-oriented segment

✅ Monitor campaign performance and continuously optimize through data-driven experimentation, A/B testing, and iteration

✅ Collaborate with creative teams to guide full-cycle ad production, providing insights to inform content direction

✅ Ensure accurate tracking, robust reporting, and contribute to campaign automation and scaling

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-6 years of hands-on experience executing performance campaigns across various platforms

Required Skills:

• Proven experience in performance marketing, with a strong focus on user acquisition
• Expertise in campaign management across Meta, Google, programmatic platforms, affiliate networks, and SEO
• Strong analytical mindset, with proficiency in data analysis and automating reports (Excel, Sheets, dashboards, etc.)
• Fluency in German and English
• Genuine interest or personal passion for the gay dating category

Preferred Skills:

• Experience with Hornet or similar gay dating apps
• Familiarity with the German market and consumer behavior
• Additional language skills

ASSUMPTION: Candidates with experience in the LGBTQ+ community or relevant non-profit organizations may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market rates for mid-level marketing roles in Berlin)

Benefits:

• Flexible work arrangements, with a high level of remote flexibility
• Opportunity to contribute to a mission-driven company focused on LGBTQ+ community support
• Competitive benefits package (details not specified)

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Queer Networks operates in the software development industry, focusing on social networking and LGBTQ+ community support.

Company Size: Queer Networks has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2011, in Los Angeles, California

Company Description:

• Queer Networks is the world’s leading queer tech company, providing a digital home for gay men to safely connect with each other
• The company serves the LGBTQ+ community with products such as the gay chat app Hornet, gay live-streaming app Hornet Live, and HornetX, a map-based web app for gay guys
• Queer Networks aims to amplify the radical, affirmative power of the queer community with cutting-edge technology

Company Specialties:

• Social Network
• LGBT Advertising
• Social Entrepreneurship and Social Justice
• Community Building

Company Website: https://www.hornet.com

ASSUMPTION: Queer Networks' focus on the LGBTQ+ community sets it apart from other tech companies, offering unique opportunities for candidates passionate about social impact.

📊 Role Analysis

Career Level: Mid-level marketing professional, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing team and works closely with creative teams and other departments

Work Arrangement: Remote OK, with a high level of flexibility and the opportunity to work remotely most of the time

Growth Opportunities:

• Potential to shape growth and brand impact as the first dedicated Performance Marketing hire
• Opportunities to learn and develop skills in a dynamic, growing company
• Possibility to advance to senior roles within the Marketing department

ASSUMPTION: This role offers significant growth potential, as the company is expanding its presence in the German market.

🌍 Location & Work Environment

Office Type: Queer Networks has an office hub in Berlin, but this role offers a high level of remote flexibility

Office Location(s): 750 N San Vicente Blvd, Los Angeles, California 90069, US (headquarters); Berlin, Germany (Marketing team hub)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving LGBTQ+ community
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin has a competitive job market, with many international companies and startups

Work Schedule: Full-time (40 hours per week), with flexible scheduling and a high degree of remote work

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing team
• Final interview with the Marketing Director

Key Assessment Areas:

• Performance marketing expertise and campaign management skills
• Analytical mindset and data-driven decision-making
• Cultural fit and passion for the company's mission
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Demonstrate your understanding of the gay dating category and the German market
• Showcase your passion for the company's mission and commitment to the LGBTQ+ community

ATS Keywords: Performance Marketing, User Acquisition, Data Analysis, A/B Testing, Campaign Optimization, Creative Collaboration, Reporting, SEO, Meta Advertising, Google Advertising, Programmatic Advertising, Affiliate Networks, German Language, English Fluency, Gay Dating Category

ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Programmatic platforms (e.g., The Trade Desk, AppNexus)
• Affiliate networks (e.g., CJ Affiliate, ShareASale)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies may change or evolve as the company's marketing strategy develops.

👔 Cultural Fit Considerations

Company Values:

• Community-driven
• Inclusive and diverse
• Innovative and entrepreneurial
• Passionate about social impact

Work Style:

• Data-driven and results-oriented
• Collaborative and communicative
• Adaptable and open to feedback
• Committed to the company's mission and values

Self-Assessment Questions:

• How do you align with Queer Networks' mission to provide a safe space for the LGBTQ+ community?
• How comfortable are you working in a remote, flexible work environment?
• How do your personal work style and values align with Queer Networks' company culture?

ASSUMPTION: Candidates who demonstrate a strong commitment to the company's mission and values, as well as a willingness to adapt to a flexible work environment, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a fast-paced, dynamic work environment
• Balancing remote work and maintaining productivity
• Navigating the unique cultural and linguistic aspects of the German market

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses exclusively on performance marketing and user acquisition
• Experience in the LGBTQ+ community or relevant non-profit organizations may provide a competitive advantage
• This role offers significant growth potential, as the company expands its presence in the German market

ASSUMPTION: Candidates with experience in similar performance marketing roles or the LGBTQ+ community may find this position particularly appealing.

📝 Sample Projects

• Developing and executing a user acquisition campaign for HornetX in Germany, targeting the thirst-oriented segment
• Analyzing campaign performance data to identify trends and optimize strategies
• Collaborating with creative teams to produce engaging and effective ad content

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy for HornetX in Germany?
• What are the key performance indicators (KPIs) for success in this position, and how will my progress be measured?
• How does Queer Networks support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?
• How does Queer Networks engage with and support the LGBTQ+ community beyond its products and services?

ASSUMPTION: These interview questions can help candidates better understand the role, the company, and the cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare examples of your past campaign successes and data-driven decision-making
• Follow up with the hiring manager one week after submission, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.