📌 Core Information
🔹 Job Title: Performance Marketing Manager (Fashion)
🔹 Company: Metyis AG
🔹 Location: Porto, Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing multi-market paid social and search campaigns
- Analyzing performance data to deliver insights and make data-informed decisions
- Managing day-to-day campaign operations and ensuring alignment across regions and platforms
- Collaborating with senior business and eCommerce leaders to drive impactful change
- Working with a major brand in the fashion industry to enhance digital experiences and drive brand equity
ASSUMPTION: This role requires a strong understanding of digital marketing, particularly in social media and paid search, as well as excellent analytical and communication skills.
📋 Key Responsibilities
✅ Plan, execute, and optimize multi-market paid social and search campaigns, including budget allocation and strategic planning.
✅ Analyze performance data to deliver insights and make data-informed decisions that improve campaign outcomes.
✅ Optimize search ads, keywords, ad copy, and bidding strategies to improve cost-revenue ratio.
✅ Generate insights and recommendations, presenting results and learnings to senior leadership and cross-functional teams.
✅ Identify and test innovative growth opportunities within existing platforms and through new marketing channels.
✅ Manage day-to-day campaign operations, ensuring alignment across regions, platforms, and business priorities.
✅ Stay informed on digital marketing best practices, tools, and platform evolutions.
✅ Ensure accurate tracking and reporting, leveraging analytics platforms to measure performance and steer future investments.
✅ Knowledge in North America markets: US, Mexico, and Canada.
ASSUMPTION: This role requires a proactive and experimental approach to marketing, with a strong focus on data analysis and interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience in social media and/or paid search campaign management
Required Skills:
- Strong expertise in Google Ads, Meta Ads Manager, and other major ad platforms
- Proven ability to steer budgets efficiently and transparently, especially in programmatic or multi-market environments
- Experience with analytics and reporting tools such as Google Analytics, Looker Studio, and Microsoft Excel
- Strong analytical skills and a data-driven mindset with the ability to interpret complex datasets and drive KPIs
- Excellent communication and presentation skills, able to clearly share insights and strategies with leadership and stakeholders
- Team player with the ability to work cross-functionally and thrive under tight deadlines
Preferred Skills:
- Google Ads certification or similar qualifications
- Experience in the fashion industry or with luxury brands
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in eCommerce and a background in data analysis will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market rates for the Porto area)
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a major brand in the fashion industry
- Fast-growing international and diverse team
- Dynamic and forward-thinking work environment
Working Hours: Full-time position with standard business hours (flexible based on team needs)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the Porto area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specializing in Digital Commerce Solutions, Marketing & Design Solutions, Advisory Services, and AI & Data Solutions
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2013, with a history of driving long-lasting impact and growth for industry-leading organizations
Company Description:
- Global, dynamic, and forward-thinking firm operating across a wide range of industries
- Develops and delivers AI & Data, Digital Commerce, Marketing and Design solutions
- Provides Advisory services with an embedded partnership model
- Committed to driving sustainable growth for industry-leading organizations
Company Specialties:
- Digital Commerce Solutions
- Marketing & Design Solutions
- Advisory Services
- AI & Data Solutions
Company Website: http://www.metyis.com
ASSUMPTION: Metyis' focus on long-term partnerships and sustainable growth makes it an attractive choice for candidates seeking a stable and impactful work environment.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Digital Commerce team lead and works closely with senior business and eCommerce leaders
Work Arrangement: On-site, with the opportunity to work from the Porto Digital Campus
Growth Opportunities:
- Potential to work with multiple brands and industries, gaining diverse experience and exposure
- Opportunities to take on additional responsibilities and advance within the company
- Chance to collaborate with a talented and diverse team, fostering personal and professional growth
ASSUMPTION: This role offers excellent opportunities for career growth and development within a dynamic and forward-thinking organization.
🌍 Location & Work Environment
Office Type: Modern and collaborative workspace in the Porto Digital Campus
Office Location(s): Porto, Portugal
Geographic Context:
- Porto is the second-largest city in Portugal, known for its rich history, vibrant culture, and beautiful architecture
- The Porto Digital Campus is located in the heart of the city, providing easy access to amenities and public transportation
- Portugal offers a high quality of life, with a mild climate, affordable cost of living, and a welcoming community
Work Schedule: Standard business hours with flexibility based on team needs and project requirements
ASSUMPTION: The Porto Digital Campus provides an ideal work environment for candidates seeking a dynamic and collaborative atmosphere in a vibrant city.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or video interview with the hiring manager
- Final interview with the team or senior leadership
Key Assessment Areas:
- Digital marketing expertise and experience
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work, such as successful marketing campaigns or data analysis projects
- Research Metyis and the HUGO BOSS Digital Campus to demonstrate your understanding of the company and its mission
ATS Keywords: Performance Marketing, Data Analysis, Google Ads, Meta Ads Manager, Campaign Management, Budget Allocation, Analytics Tools, Reporting, Cross-Functional Collaboration, Communication Skills, Presentation Skills, Proactive Approach, Digital Marketing, Search Ads, Bidding Strategies, Growth Opportunities
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should prepare thoroughly to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- Google Analytics
- Looker Studio
- Microsoft Excel
- Other major ad platforms and analytics tools
ASSUMPTION: Candidates should be comfortable using a variety of digital marketing and analytics tools, as well as willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Partnership: We commit to driving sustainable growth for our clients through long-term collaborations
- Expertise: We bring deep industry knowledge and specialized skills to every project
- Innovation: We continuously seek new ways to improve performance and deliver value
Work Style:
- Collaborative: We work closely with our clients and each other to achieve shared goals
- Data-driven: We make informed decisions based on data and analytics
- Adaptable: We respond quickly to changing market conditions and client needs
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working with data and using it to inform your decisions?
- Can you adapt to new situations and challenges with ease?
ASSUMPTION: Candidates who are a strong cultural fit for Metyis will be collaborative, data-driven, and adaptable, with a passion for driving long-lasting impact and growth for their clients.
⚠️ Potential Challenges
- Managing multi-market campaigns with varying priorities and constraints
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing the need for data-driven decision-making with the need for quick action and innovation
- Working with a diverse and global team, requiring strong communication and collaboration skills
ASSUMPTION: Candidates should be prepared to face these challenges head-on and use them as opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is unique in its focus on driving digital growth for a major fashion brand through a joint venture with Metyis
- Compared to other marketing roles, this position places a strong emphasis on data analysis and interpretation
- Career progression may involve moving into a more senior role within Metyis or transitioning into a similar role within another organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a multi-market paid social campaign to drive brand awareness and sales for HUGO BOSS
- Analyzing campaign performance data to identify trends and optimize bidding strategies
- Collaborating with cross-functional teams to develop and implement innovative marketing strategies
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the candidate's skills and the organization's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy for driving digital growth for HUGO BOSS?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Metyis support the professional development and growth of its employees?
- What are the most challenging aspects of working with a major fashion brand, and how can I best prepare for them?
- How does the team collaborate and communicate to ensure successful campaign execution and optimization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, such as successful marketing campaigns or data analysis projects
- Research Metyis and the HUGO BOSS Digital Campus to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
