📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Hearst
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and client advocacy for performance marketing campaigns
- Data-driven decision making and platform auditing to optimize campaign performance
- Cross-functional collaboration with channel specialists, creative teams, and account leads
- Proactive communication and expectation setting with clients
ASSUMPTION: This role requires a balance of strategic thinking, technical proficiency, and strong client management skills. The ideal candidate will have a proven track record in performance marketing and a deep understanding of Google Ads and Meta platforms.
📋 Key Responsibilities
✅ Oversee the development, implementation, and optimization of performance marketing campaigns managed by channel specialists
✅ Lead regular performance reviews with clients, presenting insights, progress against goals, and recommendations for improvement
✅ Define and track KPIs in collaboration with clients, ensuring all activities are aligned with desired outcomes
✅ Coordinate with internal teams to ensure campaign quality, timely delivery, and adherence to best practices
✅ Provide escalation support and problem-solving for any issues impacting campaign performance
✅ Maintain active certifications in major platforms such as Google Ads and Meta to ensure up-to-date knowledge of best practices and platform changes
✅ Conduct and interpret platform audits, search query reports, and routine health checks to proactively identify opportunities and risks
✅ Review and analyze campaign data, ensuring data-driven recommendations and transparency in performance
✅ Act as a point of contact for client communication, expectation setting, and strategic guidance
ASSUMPTION: The role involves a mix of strategic planning, hands-on platform management, and client relationship building. Strong analytical skills and excellent communication are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) managing end-to-end brand campaigns across Google Ads and Meta (Facebook/Instagram)
Required Skills:
- Strong analytical skills to interpret data, conduct audits, and translate insights into actionable recommendations
- Excellent communication and relationship management abilities
- Experience working with cross-functional teams
- Proven experience managing end-to-end brand campaigns across Google Ads and Meta
- Skilled in leveraging platform tools to conduct audits, pull search query reports, and perform regular health checks
- Holds active certifications in Google Ads and Meta, demonstrating up-to-date expertise in best practices and platform capabilities
Preferred Skills:
- Experience in the media or publishing industry
- Fluency in additional languages
ASSUMPTION: While the role requires specific platform certifications and experience, a background in media or publishing is not strictly necessary, as the core skills are transferable from other industries.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, location, and market demands.
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program in most markets
- Generous paid time off, including holidays and vacation
- Paid parental leave for new parents
- Monthly child and dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare designed for every individual’s unique needs
- Fertility coverage and menopause support
- Pet wellness reimbursement and Rover credits
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evening or weekend work may be required to meet project deadlines or client needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing manager role with the given experience level. The actual offer may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. It operates in various sectors, including media production, digital, magazines, entertainment, publishing, business media, cable, radio, real estate, syndication, and marketing.
Company Size: Hearst has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Hearst was founded in 1887 and has a rich history in the media industry.
Company Description:
- Hearst is a leading global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company's portfolio includes Fitch Group, Hearst Health, Hearst Transportation, numerous television stations, newspapers, magazines, cable television networks, and more.
- Hearst is committed to leading with purpose and innovating for the future, investing in healthcare solutions, technology, and serving communities.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and large employee base offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, reporting directly to the Director of Performance Marketing or a similar role.
Reporting Structure: The Performance Marketing Manager will oversee channel specialists and may have supervisory responsibilities for junior team members.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Progression to a senior or director-level role within the performance marketing team
- Expansion into related roles within Hearst's diverse portfolio, such as digital marketing or content strategy
- Opportunities to work on high-profile campaigns and collaborate with industry-leading clients
ASSUMPTION: The role offers significant growth potential within Hearst's performance marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hearst's headquarters is located in a modern, high-rise office building in Midtown Manhattan, New York City.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City is a major global hub for media, entertainment, and finance, offering ample networking and professional development opportunities
- The office is conveniently located near public transportation, shopping, dining, and cultural attractions
- The city's vibrant and diverse culture provides a stimulating work environment
Work Schedule: Standard business hours, Monday through Friday, with occasional evening or weekend work as needed
ASSUMPTION: The office environment at Hearst is dynamic and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss qualifications and fit
- In-depth behavioral interview with the hiring manager to assess problem-solving skills, strategic thinking, and cultural fit
- Final interview with key stakeholders, including senior leadership or client representatives
Key Assessment Areas:
- Platform proficiency and technical skills
- Data analysis and interpretation abilities
- Client management and communication skills
- Strategic thinking and problem-solving
- Cultural fit and alignment with Hearst's values
Application Tips:
- Highlight specific campaign successes and data-driven results in your resume and cover letter
- Tailor your application to emphasize your experience with Google Ads and Meta platforms
- Prepare examples of platform audits, search query reports, and health checks you've conducted in previous roles
- Demonstrate your understanding of Hearst's business and the role's responsibilities in your cover letter
ATS Keywords: Performance Marketing, Google Ads, Meta, Campaign Strategy, KPI Tracking, Data Analysis, Platform Auditing, Client Relationship Management
ASSUMPTION: The interview process at Hearst is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook/Instagram) Ads Manager
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The role requires proficiency in Google Ads and Meta Ads Manager, as well as experience with data analysis tools and project management software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity
- Inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to client needs
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making?
- Are you comfortable working in a dynamic, collaborative environment with a strong focus on teamwork?
- Can you demonstrate your ability to build and maintain strong client relationships?
ASSUMPTION: Hearst values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and data-driven decision making.
⚠️ Potential Challenges
- Managing client expectations and ensuring consistent delivery of high-quality campaigns
- Keeping up with platform updates and changes in the rapidly evolving digital marketing landscape
- Balancing strategic planning with hands-on platform management and optimization
- Working with a diverse range of clients, each with unique business goals and marketing needs
ASSUMPTION: The role presents both strategic and tactical challenges, requiring strong analytical skills, excellent communication, and the ability to adapt to diverse client needs.
📈 Similar Roles Comparison
- Unlike related roles, this position requires a strong focus on platform auditing and proactive risk management
- Hearst's diverse portfolio offers opportunities to work on campaigns across various industries and verticals
- Career progression may involve moving into senior or director-level roles within performance marketing or expanding into related fields within Hearst's portfolio
ASSUMPTION: This role offers unique opportunities within Hearst's diverse portfolio and a clear path for career growth and development.
📝 Sample Projects
- Conducting a comprehensive platform audit for a high-value client and identifying opportunities to improve campaign performance
- Developing and implementing a data-driven campaign strategy for a new product launch, with clear KPIs and regular performance reviews
- Collaborating with cross-functional teams to create and execute a multi-channel marketing campaign, integrating performance marketing with other channels such as email, social media, and content marketing
ASSUMPTION: The role involves a mix of strategic planning, platform management, and cross-functional collaboration, with a strong focus on data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the performance marketing team currently, and how can this role address them?
- How does Hearst support the professional development and growth of its performance marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hearst measure the success of its performance marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with Google Ads and Meta platforms, as well as your data analysis and campaign management skills
- Write a cover letter that demonstrates your understanding of the role's responsibilities and your fit with Hearst's company culture
- Prepare examples of platform audits, search query reports, and health checks you've conducted in previous roles to showcase your technical proficiency during the interview
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
