Performance Marketing Manager (gn)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (gn)

🔹 Company: Every Health

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Health & Wellness

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven campaign strategies to drive brand awareness and growth
• Managing and optimizing paid channels, including Meta, SEA, and Display
• Creating and optimizing landing pages for improved conversion rates
• Analyzing user behavior and conversion funnels to inform data-driven decisions

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as a deep understanding of the LGBTQ+ community to create relevant and engaging campaigns.

📋 Key Responsibilities

✅ Developing and implementing data-driven campaign strategies across multiple channels

✅ Managing and optimizing paid advertising budgets to maximize ROI

✅ Creating and optimizing landing pages to improve conversion rates

✅ Analyzing user behavior and conversion funnels to identify optimization opportunities

✅ Collaborating with the team to integrate performance marketing with strategic branding

✅ Developing new ideas for lead generation and testing hypotheses

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of experience in performance marketing, preferably with a direct-to-consumer brand

Required Skills:

• Proven experience in performance marketing, with a focus on paid advertising channels
• Strong analytical skills and data-driven mindset
• Excellent creative skills, with experience in creative planning and ad format development
• Fluency in German and English
• Passion for LGBTQ+ advocacy and community engagement

Preferred Skills:

• Experience with LGBTQ+ focused brands or campaigns
• Familiarity with healthcare industry trends and regulations

ASSUMPTION: While not explicitly stated, experience with LGBTQ+ focused brands or campaigns would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for performance marketing roles in Berlin)

Benefits:

• Employee shares (VSOP)
• 30 vacation days and 1 day for volunteering
• Public transport or e-bike subscription
• Urban Sports Club membership
• Hybrid work arrangement (2 office days per week)

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely 3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for performance marketing roles in Berlin, with a focus on direct-to-consumer brands.

📌 Applicant Insights

🔍 Company Context

Industry: Every Health is a digital health provider focused on serving the LGBTQ+ community, offering diagnosis, prevention, and treatment services remotely.

Company Size: As a startup, Every Health offers a dynamic and agile work environment with the opportunity to have a significant impact on the company's growth and success.

Founded: Every Health was founded in 2023, with a mission to provide inclusive and accessible healthcare services to the LGBTQ+ community.

Company Description:

• Every Health is the first digital health provider designed specifically for the LGBTQ+ community
• The company aims to make healthcare more accessible, inclusive, and tailored to the unique needs of LGBTQ+ individuals
• Every Health is backed by venture capital and committed to setting new standards in inclusive healthcare

Company Specialties:

• Digital health services
• LGBTQ+ healthcare
• Inclusive healthcare services

Company Website: everyhealth.me

ASSUMPTION: Every Health is a mission-driven company focused on improving the health and well-being of the LGBTQ+ community, which may influence the company culture and values.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibility as the company expands

Reporting Structure: This role reports directly to the co-founder and CEO, Alexander Petrow

Work Arrangement: Hybrid, with 2 office days per week in Berlin Mitte and the option to work remotely for the remaining days

Growth Opportunities:

• As a startup, Every Health offers ample opportunities for professional growth and development
• This role has the potential to evolve and take on more responsibilities as the company expands
• The company is open to supporting employees' professional development through workshops, conferences, and other learning opportunities

ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for this role to evolve and take on more responsibilities in the future.

🌍 Location & Work Environment

Office Type: Every Health's office is located in Berlin Mitte, offering a modern and collaborative work environment

Office Location(s): Every Health's office is located at Invalidenstraße 54, 10557 Berlin, Germany

Geographic Context:

• Berlin is a vibrant and diverse city with a large LGBTQ+ community
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin has a well-developed public transportation system, making it easy to commute to work

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 3 days per week

ASSUMPTION: While not explicitly stated, the work environment at Every Health is likely to be dynamic, collaborative, and focused on driving growth and innovation in the digital health space.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-depth interview with the hiring manager to discuss the role in more detail and assess technical skills
• Final interview with the co-founder and CEO to discuss the role and make a hiring decision

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and data-driven mindset
• Creativity and ability to develop engaging campaigns
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and skills
• Demonstrate your understanding of the LGBTQ+ community and your passion for improving LGBTQ+ healthcare
• Prepare examples of successful performance marketing campaigns you've worked on, highlighting your role and the outcomes achieved
• Be prepared to discuss your approach to data analysis and optimization, and how you've used data to inform marketing decisions in the past

ATS Keywords: Performance marketing, campaign strategy, data analysis, creative strategy, ad formats, landing page optimization, user behavior analysis, lead generation, LGBTQ+ advocacy, German, English

ASSUMPTION: Every Health is likely to use an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• SEMrush or similar SEO tools
• Google Analytics
• Asana or similar project management tools

ASSUMPTION: While not explicitly stated, the tools and technologies required for this role are likely to include performance marketing platforms, SEO tools, analytics tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Patient-centered care
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach creating engaging and relevant content for the LGBTQ+ community?
• Can you describe a time when you used data to inform a marketing decision and achieve significant results?
• How do you balance the need for data-driven optimization with the desire to create innovative and engaging campaigns?

ASSUMPTION: Every Health is likely to prioritize cultural fit and alignment with the company's mission and values in the hiring process, so applicants should be prepared to demonstrate their understanding of and commitment to these values.

⚠️ Potential Challenges

• The role may require working with sensitive health information and ensuring compliance with data protection regulations
• The company is a startup, which may result in a fast-paced and sometimes unpredictable work environment
• The role may require working with limited resources and finding creative solutions to achieve marketing goals
• The company is focused on serving the LGBTQ+ community, which may present unique challenges and considerations in terms of marketing and outreach

ASSUMPTION: While Every Health is focused on improving LGBTQ+ healthcare, the company may face challenges in reaching and engaging with the LGBTQ+ community, as well as ensuring the privacy and security of sensitive health information.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager role at a traditional digital health company, but with a focus on serving the LGBTQ+ community
• Unlike traditional digital health companies, Every Health is focused on creating a welcoming and inclusive environment for LGBTQ+ individuals
• This role has the potential to evolve and take on more responsibilities as the company grows and expands

ASSUMPTION: While this role is similar to other performance marketing roles, the focus on serving the LGBTQ+ community and the company's mission-driven approach may result in unique challenges and opportunities.

📝 Sample Projects

• Developing and implementing a targeted social media campaign to raise awareness of LGBTQ+ health issues and drive sign-ups for Every Health's services
• Analyzing user data to identify trends and patterns in LGBTQ+ health and using this information to inform marketing strategies and improve services
• Creating and optimizing landing pages to improve conversion rates and drive user engagement

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does Every Health approach marketing to the LGBTQ+ community, and what are the unique considerations and challenges associated with this approach?
• Can you describe the company's approach to data protection and privacy, and how this is implemented in the marketing and outreach efforts?
• How does Every Health support the professional development and growth of its employees, and what opportunities are available for this role to evolve and take on more responsibilities?
• What is the company's approach to collaboration and teamwork, and how does this manifest in the day-to-day work of the marketing team?
• How does Every Health measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress and inform decision-making?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team, and to demonstrate their interest and engagement with the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link provided
• Tailor your resume and cover letter to highlight your performance marketing experience and skills, as well as your understanding of and commitment to LGBTQ+ healthcare
• Prepare examples of successful performance marketing campaigns you've worked on, highlighting your role and the outcomes achieved
• Be prepared to discuss your approach to data analysis and optimization, and how you've used data to inform marketing decisions in the past
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.