Performance Marketing Manager:in

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in

🔹 Company: VF Nutrition GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance marketing strategies for vly's online presence
• Creating and managing ads across various platforms, including Meta and Google Ads
• Collaborating with e-commerce and CRM teams to optimize marketing efforts
• Analyzing campaign performance and optimizing based on KPIs
• Working in a fast-paced, innovative environment to drive growth and change in the food industry

ASSUMPTION: This role requires a strong focus on data-driven decision making and a passion for driving results through creative marketing strategies.

📋 Key Responsibilities

✅ Develop and implement performance marketing strategies for vly's online presence

✅ Create and manage ads across various platforms, including Meta and Google Ads

✅ Collaborate with e-commerce and CRM teams to optimize marketing efforts

✅ Analyze campaign performance and optimize based on KPIs

✅ Stay up-to-date with industry trends and best practices in performance marketing

✅ Work closely with the team to ensure consistent branding and messaging across all marketing channels

ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently, as well as strong collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in performance marketing, with a focus on online channels

Required Skills:

• Proven experience with Meta Ads Manager (Ads creation, tracking, optimization)
• Experience managing a Meta Ads budget
• Strong analytical skills and data-driven mindset
• Creative development skills, including copywriting and design
• Fluency in German (C2 level) and English (B2 level)

Preferred Skills:

• Experience with Google Ads Manager
• Experience with influencer marketing and collaborations
• Knowledge of the food and beverage industry

ASSUMPTION: Candidates with a strong background in performance marketing and a passion for the food industry are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for performance marketing roles in Berlin)

Benefits:

• Purpose-driven work in a growing foodtech startup
• Modern equipment and coaching opportunities
• BVG ticket for Berlin
• Urban Sports Club membership contribution
• vly product flatrate

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for performance marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: Small (11-50 employees)

Founded: 2018

Company Description:

• vly is a Berlin-based foodtech startup focused on developing nutritious and delicious dairy alternatives
• The company aims to revolutionize the food industry by creating products that are both healthy and sustainable
• vly's products are available in supermarkets and online, and the company is committed to continuous innovation and growth

Company Specialties:

• Plant-based dairy alternatives
• Product development and innovation
• Sustainable and nutritious food products

Company Website: vlyfoods.com

ASSUMPTION: vly is a fast-growing startup with a strong focus on innovation and sustainability. Candidates who are passionate about the food industry and committed to driving growth and change are likely to be a good fit for the company.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with occasional remote work opportunities

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities as the company grows and enters new markets
• Opportunities to work on special projects and initiatives

ASSUMPTION: This role offers significant opportunities for growth and development within a fast-growing startup environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Schönhauser Allee 149, Berlin, 10435, DE and Mollstr. 32, Berlin, 10249, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin has a well-developed public transportation system, making it easy to get around the city

Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: Berlin is an exciting and dynamic city with a lot to offer, both professionally and personally. Candidates who are interested in living and working in a vibrant urban environment are likely to be a good fit for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the Marketing Manager and relevant team members
• Final interview with the CEO

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and data-driven mindset
• Creativity and problem-solving skills
• Cultural fit and alignment with vly's values and mission

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for the food industry and vly's mission
• Prepare examples of successful performance marketing campaigns you've worked on and the results you achieved

ATS Keywords: Performance marketing, Meta Ads Manager, Google Ads, data analysis, creative development, copywriting, social media marketing, influencer marketing, CRM, e-commerce, KPI evaluation, budget management, analytical thinking, creativity, result orientation, team collaboration

ASSUMPTION: vly's application process is designed to assess candidates' skills and cultural fit for the role and the company. Candidates who are proactive, results-driven, and passionate about the food industry are likely to be successful in the interview process.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads Manager
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Creative development tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Candidates should have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: We are committed to creating nutritious and delicious dairy alternatives that make a positive impact on people and the planet
• Innovation: We embrace a culture of experimentation and continuous learning to drive growth and change in the food industry
• Collaboration: We work closely together to achieve our goals and support each other's growth and development

Work Style:

• Results-driven: We focus on achieving measurable results and driving growth for the company
• Data-driven: We make decisions based on data and analytics to optimize our marketing efforts
• Creative: We approach our work with a creative mindset and a willingness to take risks and try new things

Self-Assessment Questions:

• How do you align with vly's mission to create nutritious and delicious dairy alternatives that make a positive impact on people and the planet?
• How do you approach data analysis and interpretation to drive marketing decisions and optimize performance?
• Can you provide an example of a creative marketing campaign you've worked on and the results you achieved?

ASSUMPTION: Candidates who are passionate about vly's mission, data-driven, and creative are likely to be a good fit for the company's culture and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment can be challenging and may require long hours and flexibility
• The role requires a high level of self-motivation and independence, as well as strong collaboration skills to work effectively with cross-functional teams
• Candidates may face competition for the role, as vly is a growing and successful company with a strong brand and reputation in the food industry
• The role may require occasional travel to attend industry events and conferences

ASSUMPTION: Candidates who are proactive, results-driven, and adaptable are likely to be successful in this role, despite the challenges it may present.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager role in a traditional marketing agency, but with a focus on the food and beverage industry and a strong emphasis on data-driven decision making
• Compared to other performance marketing roles, this role offers a unique opportunity to work in a fast-growing startup environment and drive growth and change in the food industry
• Career progression in this role may include advancement to a senior marketing role within the company, as well as opportunities to work on special projects and initiatives

ASSUMPTION: Candidates who are interested in working in a fast-growing startup environment and driving growth and change in the food industry are likely to be a good fit for this role.

📝 Sample Projects

• Developing and executing a successful performance marketing campaign for vly's latest product launch
• Analyzing campaign performance data to optimize marketing efforts and maximize ROI
• Collaborating with the e-commerce and CRM teams to optimize marketing efforts and improve customer retention

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does vly approach collaboration and communication between marketing and other departments, such as e-commerce and CRM?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does vly support work-life balance and employee well-being?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare examples of successful performance marketing campaigns you've worked on and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.