Performance Marketing Manager:in

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in

🔹 Company: VALID Digitalagentur GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: February 6, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational management of digital advertising campaigns for renowned clients
• Focus on data-driven marketing measures with continuous optimization for maximum performance
• Close collaboration with interdisciplinary teams from strategy, creation, and customer consulting
• Responsibility for budget planning, target group control, and forecasting to maximize campaign efficiency

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization.

📋 Key Responsibilities

✅ Plan, control, and optimize performance marketing campaigns (social media advertising and SEA) on platforms like LinkedIn, TikTok, YouTube, Instagram, Facebook, and Google Ads

✅ Conduct keyword analysis using tools like Google Keyword Planner and PageRangers for SEO and SEA management

✅ Monitor campaign performance, create reports, and derive actionable insights for clients

✅ Develop media plans with a focus on social media and SEA measures

✅ Provide direct customer support for campaigns, targeting, and budget allocation

✅ Conduct competitive and market analyses to identify trends and proactively suggest measures

✅ Boost social media posts to achieve specific customer goals (e.g., reach, engagement, video views)

✅ Advise clients on best practices, successful formats, and ad strategies

✅ Create and evaluate monthly reports for social ads and websites with optimization recommendations

ASSUMPTION: The role involves a mix of proactive campaign management, data analysis, and client communication, with a strong focus on continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience)

Experience: At least three years of experience in performance marketing, preferably in a digital or media agency

Required Skills:

• Proven expertise in Google Ads, social media advertising (Meta, LinkedIn, TikTok, YouTube), SEO, and SEA tools
• Strong data analysis skills, particularly with Excel, Google Analytics, and other analysis tools
• Excellent communication skills and a high level of customer orientation
• Strong analytical thinking and a solid understanding of numbers
• Ability to work independently, structured, and results-oriented
• Technical understanding of digital advertising technologies and data-driven marketing

Preferred Skills:

• Experience with specific industry verticals (e.g., energy, industry, health)
• Fluency in additional languages (e.g., English)

ASSUMPTION: Candidates should have a strong foundation in performance marketing, data analysis, and client communication, with a willingness to continuously learn and adapt.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience and industry standards for mid-level marketing roles in Berlin)

Benefits:

• Flexible working hours and a good work-life balance
• Remote work options and a modern, ergonomically equipped office
• Clear and transparent communication on an equal footing
• Diverse and challenging customer projects

Working Hours: Full-time (40 hours/week) with flexible hours and a personal working time account

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin, with consideration for the company's size and the candidate's experience.

📌 Applicant Insights

🔍 Company Context

Industry: VALID operates in the technology, information, and internet sector, focusing on digital communication and digital strategy development for clients across various industries.

Company Size: With 51-200 employees, VALID offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: VALID was founded in 2008 and has since grown to become a well-established digital agency in Berlin.

Company Description:

• VALID supports clients in the successful development and implementation of their digital strategy
• The agency offers a range of services, including strategic consulting, customer experience design, and web development
• VALID works with clients from various industries, such as energy, finance, healthcare, real estate, and public ministries

Company Specialties:

• Beratung (Consulting)
• Digitalstrategie (Digital Strategy)
• Customer Experience
• Social Media Marketing
• Content Creation
• User Experience
• Screendesign
• Web-Development
• CMS
• IBEXA
• TYPO3
• Contao
• Headless CMS
• Agile Development

Company Website: https://www.valid-digital.com

ASSUMPTION: VALID's focus on digital strategy and customer experience design sets it apart from other digital agencies, offering applicants a unique opportunity to work on diverse and challenging projects.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Performance Marketing Manager reports directly to the management team and works closely with interdisciplinary teams from strategy, creation, and customer consulting.

Work Arrangement: Hybrid (a combination of on-site and remote work)

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion of responsibilities to include team management and mentoring
• Potential to work on international projects and collaborate with global clients

ASSUMPTION: The role offers opportunities for professional growth and development within the marketing department and the broader agency.

🌍 Location & Work Environment

Office Type: Modern, ergonomically equipped office with meeting rooms, thinking spaces, and a large, cozy communal kitchen

Office Location(s): Berlin, Germany (Cuvrystraße 4, Berlin, BE 10997, DE) and Cologne, Germany (Heckhofweg, Cologne, North Rhine-Westphalia 50739, DE)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin's central location in Europe makes it an ideal hub for international business and travel

Work Schedule: Full-time (40 hours/week) with flexible hours and a personal working time account

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site or virtual interview with the hiring manager and/or team members to discuss the role in more detail and assess technical skills
• Case study or practical exercise to evaluate problem-solving and analytical skills
• Final interview with the management team to discuss career aspirations and make a hiring decision

Key Assessment Areas:

• Technical skills in performance marketing, data analysis, and client communication
• Cultural fit with the company's values and work environment
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of performance marketing and data analysis in your application materials
• Prepare for the interview by researching VALID's clients, services, and company culture
• Be ready to discuss your approach to campaign optimization, data analysis, and client communication

ATS Keywords: Performance Marketing, Social Media Advertising, Google Ads, SEO, SEA, Data Analysis, Reporting, Client Consulting, Budget Planning, Forecasting, Campaign Optimization, Market Analysis

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on performance marketing and data analysis.

🛠️ Tools & Technologies

• Google Ads
• Social media advertising platforms (Meta, LinkedIn, TikTok, YouTube)
• SEO and SEA tools (e.g., Google Keyword Planner, PageRangers)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The role requires proficiency in various performance marketing tools and platforms, as well as data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Transparency and open communication

Work Style:

• Data-driven and analytical
• Proactive and solution-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach continuous optimization of performance marketing campaigns?
• Can you describe a time when you had to analyze complex data to derive actionable insights?
• How do you balance strategic thinking with hands-on execution in your work?

ASSUMPTION: Applicants should be able to demonstrate a strong fit with VALID's company values and work style, with a focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, each with its own unique requirements and goals
• Keeping up with the latest trends and developments in performance marketing and digital advertising
• Balancing the need for data-driven optimization with the need for creative and innovative solutions
• Effectively communicating complex data insights and recommendations to non-technical clients

ASSUMPTION: The role presents both strategic and tactical challenges, requiring applicants to be adaptable, proactive, and results-oriented.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, with a strong emphasis on performance metrics
• Compared to other performance marketing roles, this position offers a high degree of client interaction and strategic input
• In terms of career progression, this role can lead to senior marketing positions or management roles within the agency

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a major energy client, including SEO, SEA, and social media advertising campaigns
• Conducting a competitive analysis of the healthcare industry to identify trends and opportunities for a major pharmaceutical client
• Optimizing the performance of a large-scale e-commerce campaign, with a focus on improving conversion rates and reducing cost per acquisition

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on execution, with a focus on driving measurable results for clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of a performance marketing campaign at VALID, and how this role fits into that process?
• How does VALID support the professional development and growth of its marketing team members?
• Can you provide an example of a successful performance marketing campaign that VALID has executed for a client, and what made it successful?
• How does VALID approach collaboration and communication with its clients, and what role does this position play in that process?
• What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?

ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the company, and the team, and to demonstrate their fit with VALID's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/valid/14428228-performance-marketing-manager-in
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching VALID's clients, services, and company culture
• Be ready to discuss your approach to campaign optimization, data analysis, and client communication
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.