📌 Core Information
🔹 Job Title: Performance Marketing Manager:in
🔹 Company: vly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance marketing strategies
- Creating and managing ads for Meta and Google platforms
- Analyzing and optimizing ad performance using KPIs
- Collaborating with e-commerce and content teams
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Developing and implementing performance marketing strategies
✅ Creating and managing ads for Meta and Google platforms
✅ Analyzing and optimizing ad performance using KPIs
✅ Collaborating with e-commerce and content teams
✅ Managing and maintaining Google Ads account
✅ Working with influencers and external assets
ASSUMPTION: This role requires a high level of self-motivation, independence, and strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in performance marketing
Required Skills:
- Proficient in Meta Ads Manager (Ads creation, tracking, optimization)
- Experience managing Meta Ads budget
- Strong analytical skills and data-driven mindset
- Creative development and copywriting skills
- Fluency in German (C2 level) and English (B2 level)
Preferred Skills:
- Experience with Google Ads Manager
- Experience with influencer marketing and collaborations
ASSUMPTION: Candidates with a proven track record in performance marketing and a strong portfolio of successful campaigns will be prioritized.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Purpose-driven work in a growing FoodTech startup
- Modern equipment and coaching opportunities
- BVG ticket for Berlin
- Urban Sports Club membership
- vly product flatrate
Working Hours: Full-time, with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: Small (11-50 employees)
Founded: 2018
Company Description:
- vly is a Berlin-based FoodTech startup developing dairy alternatives that are both nutritious and delicious
- The company focuses on reducing sugar and increasing protein in its products
- vly offers a range of products, including milk alternatives and yogurts, available in supermarkets and online
Company Specialties:
- Plant-based dairy alternatives
- Product development and innovation
- Performance marketing
Company Website: http://www.vlyfoods.com
ASSUMPTION: vly is a growing startup with a strong focus on innovation and sustainability in the food industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the marketing team
Work Arrangement: On-site, with flexible working hours
Growth Opportunities:
- Potential career progression into senior marketing roles
- Opportunities to work on new product launches and campaigns
- possibility to gain experience in a fast-growing startup environment
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Schönhauser Allee 149, Berlin, 10435, DE and Mollstr. 32, Berlin, 10249, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
- Berlin has a well-developed public transportation system, with the BVG ticket included as a benefit
Work Schedule: Full-time, with flexible working hours
ASSUMPTION: The work environment at vly is dynamic, creative, and collaborative, with a strong focus on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team
- Final decision and job offer
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and data-driven mindset
- Creativity and copywriting skills
- Language skills (German and English)
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements
- Demonstrate strong analytical and creative skills in your resume and cover letter
- Showcase your understanding of the food industry and vly's mission
ATS Keywords: Performance Marketing, Meta Ads Manager, Google Ads Manager, Data Analysis, Creative Development, Copywriting, Social Media Marketing, Influencer Marketing
ASSUMPTION: The application process at vly is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads Manager
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in performance marketing.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven
- Innovative
- Collaborative
- Sustainable
Work Style:
- Dynamic and fast-paced
- Creative and collaborative
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with vly's mission to create nutritious and delicious dairy alternatives?
- How do you approach continuous learning and adaptation in a fast-growing startup environment?
- How do you balance data-driven decision making with creative innovation?
ASSUMPTION: vly values candidates who are passionate about its mission, innovative, collaborative, and data-driven in their approach to work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Working in a fast-paced, dynamic startup environment
- Balancing data-driven decision making with creative innovation
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges are common in performance marketing roles and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on performance marketing than brand marketing compared to similar roles
- vly is a smaller, more agile company than larger food and beverage corporations, offering more opportunities for growth and decision-making
- This role offers a unique opportunity to work on innovative, plant-based dairy alternatives in a growing market
ASSUMPTION: This role offers a unique blend of performance marketing, innovation, and sustainability, with opportunities for growth and decision-making in a smaller company setting.
📝 Sample Projects
- Developing and executing a successful performance marketing campaign for a new product launch
- Analyzing and optimizing ad performance using KPIs to maximize ROI
- Collaborating with influencers and external assets to create engaging, high-performing ads
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the role, with a focus on data-driven decision making, creativity, and collaboration.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the performance marketing team currently, and how can this role address them?
- How does vly support the professional growth and development of its employees?
- What is the company's approach to innovation and sustainability in the food industry?
- How does the marketing team collaborate with other departments, such as e-commerce and content?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with the company's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant performance marketing experience and skills
- Prepare examples of your past performance marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
