πΉ Job Title: Performance Marketing Manager:in
πΉ Company: VALID Digitalagentur GmbH
πΉ Location: Berlin, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: February 6, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage campaigns and collaborate with diverse teams.
β Plan, steer, and optimize performance marketing campaigns (Social Media Advertising and SEA) on platforms like LinkedIn, TikTok, YouTube, Instagram, Facebook, and Google Ads
β Budget planning, target group control, and forecasting to maximize campaign efficiency
β SEO and SEA management: creation and optimization of Google Ads campaigns, keyword analysis using tools like Google Keyword Planner and PageRangers
β Analysis and reporting: monitoring campaign performance, creating reports, and deriving actionable insights for clients
β Media planning: development of media plans with a focus on social media and SEA measures
β Customer consulting: direct exchange with clients regarding strategic planning, regular presentation of results and recommendations
β Management of tools and platforms: setup, administration, and optimization of social media and performance marketing tools
β Competitor and market analysis: observation of current trends and proactive derivation of actionable insights
β Boosting of social media posts to achieve specific customer goals (e.g., reach, engagement, video views)
β Consultation on best practices, successful formats, and ad strategies
β Direct customer support for campaigns, targeting, and budget deployment
β Creation and evaluation of monthly reports for social ads and websites with optimization recommendations
ASSUMPTION: The role involves a mix of strategic planning, operational execution, and analytical reporting, requiring strong organizational skills and attention to detail.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least three years of experience in performance marketing, preferably in a digital or media agency
Required Skills:
Preferred Skills:
ASSUMPTION: Strong proficiency in German is essential for this role due to the nature of the client base and the working environment.
Salary Range: β¬45,000 - β¬60,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible hours and a personal work time account
ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager role in Berlin, Germany. Actual compensation may vary based on individual qualifications and experience.
Industry: VALID operates in the technology, information, and internet sector, focusing on digital communication and marketing services.
Company Size: VALID is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: VALID was founded in 2008 and has since grown to become a leading digital agency in Berlin.
Company Description:
Company Specialties:
Company Website: https://www.valid-digital.com
ASSUMPTION: VALID's diverse range of services and expertise enable the company to provide comprehensive digital solutions to clients across various industries.
Career Level: This role is a mid-level position, offering opportunities for growth and development within the company.
Reporting Structure: The performance marketing manager reports directly to the head of marketing or a similar role within the company's management team.
Work Arrangement: This role operates on a hybrid basis, with a combination of on-site and remote work. The exact arrangement may vary depending on the team's needs and individual preferences.
Growth Opportunities:
ASSUMPTION: VALID's mid-sized structure allows for close collaboration with team members and management, fostering a supportive environment for professional growth.
Office Type: VALID's office is modern and ergonomically designed, promoting dynamic collaboration and concentration.
Office Location(s): CuvrystraΓe 4, Berlin, BE 10997, DE and Heckhofweg, Cologne, North Rhine-Westphalia 50739, DE
Geographic Context:
Work Schedule: Flexible working hours with a personal work time account, allowing for a good work-life balance
ASSUMPTION: VALID's office environment and location in Berlin provide an ideal setting for collaboration, creativity, and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, Social Media Advertising, Google Ads, SEO, SEA, Data Analysis, Reporting, Client Consulting, Budget Planning, Forecasting, Campaign Optimization, Market Analysis, Communication Skills, Technical Understanding, Excel, Google Analytics
ASSUMPTION: VALID's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: VALID's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong focus on continuous learning and improvement.
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and excellent communication skills.
ASSUMPTION: This role offers a unique blend of strategic planning, operational execution, and analytical reporting, setting it apart from other performance marketing positions.
ASSUMPTION: The specific projects and campaigns managed in this role will vary depending on the client and industry, offering a diverse range of challenges and learning opportunities.
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.