Performance Marketing Manager:in

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in

🔹 Company: VALID Digitalagentur GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: February 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational management of digital advertising campaigns for renowned clients
• Focus on data-driven marketing measures with continuous optimization for maximum performance
• Close collaboration with interdisciplinary teams from strategy, creation, and customer consulting
• Responsibility for planning, steering, and optimizing performance marketing campaigns on various platforms

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage campaigns and collaborate with diverse teams.

📋 Key Responsibilities

✅ Plan, steer, and optimize performance marketing campaigns (Social Media Advertising and SEA) on platforms like LinkedIn, TikTok, YouTube, Instagram, Facebook, and Google Ads

✅ Budget planning, target group control, and forecasting to maximize campaign efficiency

✅ SEO and SEA management: creation and optimization of Google Ads campaigns, keyword analysis using tools like Google Keyword Planner and PageRangers

✅ Analysis and reporting: monitoring campaign performance, creating reports, and deriving actionable insights for clients

✅ Media planning: development of media plans with a focus on social media and SEA measures

✅ Customer consulting: direct exchange with clients regarding strategic planning, regular presentation of results and recommendations

✅ Management of tools and platforms: setup, administration, and optimization of social media and performance marketing tools

✅ Competitor and market analysis: observation of current trends and proactive derivation of actionable insights

✅ Boosting of social media posts to achieve specific customer goals (e.g., reach, engagement, video views)

✅ Consultation on best practices, successful formats, and ad strategies

✅ Direct customer support for campaigns, targeting, and budget deployment

✅ Creation and evaluation of monthly reports for social ads and websites with optimization recommendations

ASSUMPTION: The role involves a mix of strategic planning, operational execution, and analytical reporting, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least three years of experience in performance marketing, preferably in a digital or media agency

Required Skills:

• Proven experience in Google Ads, social media advertising (Meta, LinkedIn, TikTok, YouTube), SEO, and SEA tools
• Strong data analysis, tracking, and reporting skills, particularly with Excel, Google Analytics, and other analysis tools
• Proven experience in strategic customer consulting and presentation of results

Preferred Skills:

• Fluency in German (C2 level) and good English skills
• Technical understanding of digital advertising technologies and data-driven marketing

ASSUMPTION: Strong proficiency in German is essential for this role due to the nature of the client base and the working environment.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Flexible working hours
• Good work-life balance
• Remote work options
• Modern office environment

Working Hours: Full-time (40 hours per week) with flexible hours and a personal work time account

ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager role in Berlin, Germany. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: VALID operates in the technology, information, and internet sector, focusing on digital communication and marketing services.

Company Size: VALID is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: VALID was founded in 2008 and has since grown to become a leading digital agency in Berlin.

Company Description:

• VALID is an agency for digital communication based in the creative heart of Berlin
• The company supports clients in the successful development and implementation of their digital strategy
• VALID's services range from strategic consulting and customer experience design to the development of prototypes, corporate websites, and finished web applications

Company Specialties:

• Consulting
• Digital strategy
• Customer experience
• Social media marketing
• Content creation
• User experience
• Screendesign
• Web development
• CMS (Content Management System)
• IBEXA, TYPO3, Contao, Headless CMS
• Agile development

Company Website: https://www.valid-digital.com

ASSUMPTION: VALID's diverse range of services and expertise enable the company to provide comprehensive digital solutions to clients across various industries.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The performance marketing manager reports directly to the head of marketing or a similar role within the company's management team.

Work Arrangement: This role operates on a hybrid basis, with a combination of on-site and remote work. The exact arrangement may vary depending on the team's needs and individual preferences.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of skills and expertise in digital marketing and advertising technologies
• Potential to work on diverse client projects and gain exposure to various industries

ASSUMPTION: VALID's mid-sized structure allows for close collaboration with team members and management, fostering a supportive environment for professional growth.

🌍 Location & Work Environment

Office Type: VALID's office is modern and ergonomically designed, promoting dynamic collaboration and concentration.

Office Location(s): Cuvrystraße 4, Berlin, BE 10997, DE and Heckhofweg, Cologne, North Rhine-Westphalia 50739, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin's central location in Europe makes it an ideal hub for international business and travel

Work Schedule: Flexible working hours with a personal work time account, allowing for a good work-life balance

ASSUMPTION: VALID's office environment and location in Berlin provide an ideal setting for collaboration, creativity, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with senior management

Key Assessment Areas:

• Technical skills and knowledge in performance marketing
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of VALID's services and client base
• Prepare examples of your previous work and achievements in performance marketing
• Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Performance Marketing, Social Media Advertising, Google Ads, SEO, SEA, Data Analysis, Reporting, Client Consulting, Budget Planning, Forecasting, Campaign Optimization, Market Analysis, Communication Skills, Technical Understanding, Excel, Google Analytics

ASSUMPTION: VALID's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Google Ads
• Social Media Advertising Platforms (Meta, LinkedIn, TikTok, YouTube)
• SEO and SEA Tools (e.g., Google Keyword Planner, PageRangers)
• Data Analysis and Reporting Tools (e.g., Excel, Google Analytics)
• Project Management and Collaboration Tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity

Work Style:

• Dynamic and collaborative
• Results-driven and solution-oriented
• Adaptable and responsive to change
• Open and transparent communication

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with industry trends?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
• How do you ensure effective communication and collaboration with team members and clients?

ASSUMPTION: VALID's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the digital marketing industry and adapting to new trends and technologies
• Balancing strategic planning with operational execution and analytical reporting
• Effectively communicating complex data insights and recommendations to non-technical stakeholders

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and excellent communication skills.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a stronger emphasis on strategic planning and customer consulting
• In the German market, this role is typically found in digital agencies and marketing departments of larger corporations
• Career progression may involve moving into a senior or management role within the marketing department or transitioning into a related field, such as digital strategy or customer experience

ASSUMPTION: This role offers a unique blend of strategic planning, operational execution, and analytical reporting, setting it apart from other performance marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive digital advertising strategy for a major energy client, targeting both B2B and B2C audiences
• Optimizing the performance of social media advertising campaigns for a leading healthcare provider, focusing on brand awareness and lead generation
• Conducting a thorough market analysis and competitor benchmarking for an industrial client, identifying opportunities for growth and differentiation

ASSUMPTION: The specific projects and campaigns managed in this role will vary depending on the client and industry, offering a diverse range of challenges and learning opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure and size of the marketing team, and how this role fits within it?
• How does VALID support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful performance marketing campaign that VALID has executed for a client, and what made it particularly effective?
• How does VALID approach collaboration and knowledge sharing between different teams and departments within the agency?
• What are the key performance indicators (KPIs) used to measure the success of performance marketing campaigns at VALID, and how are they communicated to clients?

ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work and achievements in performance marketing
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected for the final interview round, be prepared to present your ideas and solutions for a hypothetical performance marketing challenge

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.