VALID Digitalagentur GmbH logo

Performance Marketing Manager:in

VALID Digitalagentur GmbH
Full-time
On-site
Berlin, Berlin, Germany
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager:in

πŸ”Ή Company: VALID Digitalagentur GmbH

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: February 6, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational management of digital advertising campaigns for renowned clients
  • Focus on data-driven marketing measures with continuous optimization for maximum performance
  • Close collaboration with interdisciplinary teams from strategy, creation, and customer consulting
  • Responsibility for planning, steering, and optimizing performance marketing campaigns on various platforms

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage campaigns and collaborate with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Plan, steer, and optimize performance marketing campaigns (Social Media Advertising and SEA) on platforms like LinkedIn, TikTok, YouTube, Instagram, Facebook, and Google Ads

βœ… Budget planning, target group control, and forecasting to maximize campaign efficiency

βœ… SEO and SEA management: creation and optimization of Google Ads campaigns, keyword analysis using tools like Google Keyword Planner and PageRangers

βœ… Analysis and reporting: monitoring campaign performance, creating reports, and deriving actionable insights for clients

βœ… Media planning: development of media plans with a focus on social media and SEA measures

βœ… Customer consulting: direct exchange with clients regarding strategic planning, regular presentation of results and recommendations

βœ… Management of tools and platforms: setup, administration, and optimization of social media and performance marketing tools

βœ… Competitor and market analysis: observation of current trends and proactive derivation of actionable insights

βœ… Boosting of social media posts to achieve specific customer goals (e.g., reach, engagement, video views)

βœ… Consultation on best practices, successful formats, and ad strategies

βœ… Direct customer support for campaigns, targeting, and budget deployment

βœ… Creation and evaluation of monthly reports for social ads and websites with optimization recommendations

ASSUMPTION: The role involves a mix of strategic planning, operational execution, and analytical reporting, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least three years of experience in performance marketing, preferably in a digital or media agency

Required Skills:

  • Proven experience in Google Ads, social media advertising (Meta, LinkedIn, TikTok, YouTube), SEO, and SEA tools
  • Strong data analysis, tracking, and reporting skills, particularly with Excel, Google Analytics, and other analysis tools
  • Proven experience in strategic customer consulting and presentation of results

Preferred Skills:

  • Fluency in German (C2 level) and good English skills
  • Technical understanding of digital advertising technologies and data-driven marketing

ASSUMPTION: Strong proficiency in German is essential for this role due to the nature of the client base and the working environment.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Flexible working hours
  • Good work-life balance
  • Remote work options
  • Modern office environment

Working Hours: Full-time (40 hours per week) with flexible hours and a personal work time account

ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager role in Berlin, Germany. Actual compensation may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: VALID operates in the technology, information, and internet sector, focusing on digital communication and marketing services.

Company Size: VALID is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: VALID was founded in 2008 and has since grown to become a leading digital agency in Berlin.

Company Description:

  • VALID is an agency for digital communication based in the creative heart of Berlin
  • The company supports clients in the successful development and implementation of their digital strategy
  • VALID's services range from strategic consulting and customer experience design to the development of prototypes, corporate websites, and finished web applications

Company Specialties:

  • Consulting
  • Digital strategy
  • Customer experience
  • Social media marketing
  • Content creation
  • User experience
  • Screendesign
  • Web development
  • CMS (Content Management System)
  • IBEXA, TYPO3, Contao, Headless CMS
  • Agile development

Company Website: https://www.valid-digital.com

ASSUMPTION: VALID's diverse range of services and expertise enable the company to provide comprehensive digital solutions to clients across various industries.

πŸ“Š Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The performance marketing manager reports directly to the head of marketing or a similar role within the company's management team.

Work Arrangement: This role operates on a hybrid basis, with a combination of on-site and remote work. The exact arrangement may vary depending on the team's needs and individual preferences.

Growth Opportunities:

  • Progression to a senior or management role within the marketing department
  • Expansion of skills and expertise in digital marketing and advertising technologies
  • Potential to work on diverse client projects and gain exposure to various industries

ASSUMPTION: VALID's mid-sized structure allows for close collaboration with team members and management, fostering a supportive environment for professional growth.

🌍 Location & Work Environment

Office Type: VALID's office is modern and ergonomically designed, promoting dynamic collaboration and concentration.

Office Location(s): Cuvrystraße 4, Berlin, BE 10997, DE and Heckhofweg, Cologne, North Rhine-Westphalia 50739, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech and startup scene
  • The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
  • Berlin's central location in Europe makes it an ideal hub for international business and travel

Work Schedule: Flexible working hours with a personal work time account, allowing for a good work-life balance

ASSUMPTION: VALID's office environment and location in Berlin provide an ideal setting for collaboration, creativity, and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and/or team members
  • Final interview with senior management

Key Assessment Areas:

  • Technical skills and knowledge in performance marketing
  • Analytical and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of VALID's services and client base
  • Prepare examples of your previous work and achievements in performance marketing
  • Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Performance Marketing, Social Media Advertising, Google Ads, SEO, SEA, Data Analysis, Reporting, Client Consulting, Budget Planning, Forecasting, Campaign Optimization, Market Analysis, Communication Skills, Technical Understanding, Excel, Google Analytics

ASSUMPTION: VALID's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Social Media Advertising Platforms (Meta, LinkedIn, TikTok, YouTube)
  • SEO and SEA Tools (e.g., Google Keyword Planner, PageRangers)
  • Data Analysis and Reporting Tools (e.g., Excel, Google Analytics)
  • Project Management and Collaboration Tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Innovation and creativity

Work Style:

  • Dynamic and collaborative
  • Results-driven and solution-oriented
  • Adaptable and responsive to change
  • Open and transparent communication

Self-Assessment Questions:

  • How do you approach continuous learning and staying up-to-date with industry trends?
  • Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
  • How do you ensure effective communication and collaboration with team members and clients?

ASSUMPTION: VALID's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
  • Keeping up with the fast-paced nature of the digital marketing industry and adapting to new trends and technologies
  • Balancing strategic planning with operational execution and analytical reporting
  • Effectively communicating complex data insights and recommendations to non-technical stakeholders

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and excellent communication skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other performance marketing roles, this position places a stronger emphasis on strategic planning and customer consulting
  • In the German market, this role is typically found in digital agencies and marketing departments of larger corporations
  • Career progression may involve moving into a senior or management role within the marketing department or transitioning into a related field, such as digital strategy or customer experience

ASSUMPTION: This role offers a unique blend of strategic planning, operational execution, and analytical reporting, setting it apart from other performance marketing positions.

πŸ“ Sample Projects

  • Developing and executing a comprehensive digital advertising strategy for a major energy client, targeting both B2B and B2C audiences
  • Optimizing the performance of social media advertising campaigns for a leading healthcare provider, focusing on brand awareness and lead generation
  • Conducting a thorough market analysis and competitor benchmarking for an industrial client, identifying opportunities for growth and differentiation

ASSUMPTION: The specific projects and campaigns managed in this role will vary depending on the client and industry, offering a diverse range of challenges and learning opportunities.

❓ Key Questions to Ask During Interview

  • Can you describe the typical structure and size of the marketing team, and how this role fits within it?
  • How does VALID support the professional development and growth of its employees, particularly in the marketing department?
  • Can you provide an example of a successful performance marketing campaign that VALID has executed for a client, and what made it particularly effective?
  • How does VALID approach collaboration and knowledge sharing between different teams and departments within the agency?
  • What are the key performance indicators (KPIs) used to measure the success of performance marketing campaigns at VALID, and how are they communicated to clients?

ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your previous work and achievements in performance marketing
  • Follow up with the hiring manager after the interview to express your interest in the role
  • If selected for the final interview round, be prepared to present your ideas and solutions for a hypothetical performance marketing challenge

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.