Performance Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in (m/w/d)

🔹 Company: TAM Akademie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Building and optimizing marketing funnels and flywells for lead generation
• Developing and implementing lead-nurturing strategies, landing pages, and CRM processes, primarily in HubSpot
• Operational execution of ad campaigns in collaboration with the content and social media team
• Analyzing CRM data to identify optimization potential and develop innovative marketing strategies
• Managing and developing performance marketing, particularly SEA, Paid Social, and other paid channels
• Close collaboration with the sales team to ensure a seamless lead generation and qualification process

ASSUMPTION: The role requires a strong focus on data-driven decision making and a balance between strategic and operational tasks.

📋 Key Responsibilities

✅ Build and optimize marketing funnels and flywells for lead generation

✅ Develop and implement lead-nurturing strategies, landing pages, and CRM processes, primarily in HubSpot

✅ Operate ad campaigns in collaboration with the content and social media team

✅ Analyze CRM data to identify optimization potential and develop innovative marketing strategies

✅ Manage and develop performance marketing, particularly SEA, Paid Social, and other paid channels

✅ Collaborate closely with the sales team to ensure a seamless lead generation and qualification process

ASSUMPTION: The role may require occasional weekend work or flexibility in working hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of practical experience in performance marketing, lead generation, and CRM strategies

Required Skills:

• Proven experience in building marketing funnels and lead generation strategies
• Strong proficiency in HubSpot and familiarity with Salesforce
• Solid understanding of performance marketing, particularly in SEA and Paid Social channels
• Excellent analytical and data-driven decision-making skills
• Strong operational execution and project management skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with additional marketing automation tools
• Fluency in English (C1 level or equivalent)
• Experience in a B2B environment

ASSUMPTION: While not explicitly stated, a strong understanding of the B2B environment and relevant industry trends is expected.

💰 Compensation & Benefits

Salary Range: €42,000 - €50,000 per year (based on experience level)

Benefits:

• Free drinks and lunch
• Mental health support
• Urban Sports membership
• Workation villa in Spain
• Public transport card
• Flexible work arrangements

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangements (3 office days per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits may be subject to change or additional terms and conditions.

📌 Applicant Insights

🔍 Company Context

Industry: The TAM Akademie is a professional training and coaching provider focused on modern leadership, entrepreneurship, and new work concepts.

Company Size: As a medium-sized company, TAM Akademie offers a dynamic and agile work environment with flat hierarchies.

Founded: The company was founded in 2011 and has since grown to become a leading provider of professional development services in Germany.

Company Description:

• TAM Akademie focuses on empowering individuals and organizations to thrive in the modern workplace through innovative training and coaching programs.
• The company emphasizes a values-driven approach, fostering a culture of collaboration, creativity, and continuous learning.
• TAM Akademie works with a diverse range of clients, from startups to large corporations, tailoring its services to meet their unique needs and goals.

Company Specialties:

• Leadership development
• Entrepreneurship training
• New work concepts and agile methodologies
• Customized training and coaching solutions

Company Website: tam-akademie.de

ASSUMPTION: The company's focus on modern leadership and new work concepts may attract candidates who are passionate about driving organizational change and innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on performance marketing, lead generation, and CRM strategies

Reporting Structure: The role reports directly to the Head of Marketing and works closely with the content, social media, and sales teams.

Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for a balance between remote work and in-person collaboration.

Growth Opportunities:

• Expanding responsibilities based on performance and demonstrated skills
• Potential career progression into senior marketing roles or leadership positions
• Opportunities for professional development and training through the company's expertise in modern leadership and new work concepts

ASSUMPTION: The role offers significant growth potential for candidates who demonstrate strong performance and a commitment to driving results.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Kreuzberg, Berlin

Office Location(s): Kreuzberg, Berlin

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The Kreuzberg neighborhood is known for its creative and diverse atmosphere
• The office is conveniently located near public transportation and various amenities

Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangements (3 office days per week)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and may appeal to candidates seeking a more flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Head of Marketing and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Relevant experience in performance marketing and lead generation
• Strong analytical and data-driven decision-making skills
• Ability to work independently and collaboratively in a hybrid work environment
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Performance Marketing, Lead Generation, CRM Strategies, HubSpot, SEA, Paid Social, Data Analysis, Customer Journey Optimization, Ad Campaign Management, Team Collaboration, Strategic Thinking, Creativity, Responsibility, Independent Work, Operational Execution

ASSUMPTION: The application process may take several weeks, depending on the company's current hiring timeline and the number of applicants.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Social media platforms (e.g., LinkedIn, Facebook, Instagram)
• Ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: The role may require the use of additional marketing automation tools and platforms, depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Continuous learning
• Responsibility
• Customer focus

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Proactive and self-motivated

Self-Assessment Questions:

• Do you thrive in a collaborative and creative work environment?
• Are you comfortable working independently and taking initiative?
• Do you have a strong commitment to driving results and continuous learning?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to be successful in the role and contribute to a positive work environment.

⚠️ Potential Challenges

• The role may require occasional weekend work or flexibility in working hours to meet project deadlines
• The company's focus on modern leadership and new work concepts may require candidates to adapt to a fast-paced and evolving work environment
• The role may involve working with a diverse range of clients, requiring strong communication and adaptability skills
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members

ASSUMPTION: Candidates should be prepared to address these potential challenges in their application and interview materials, demonstrating their ability to thrive in a dynamic and adaptable work environment.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on performance marketing, lead generation, and data-driven decision making
• In the B2B context, the role requires a deep understanding of the target audience and their specific needs and pain points
• Career progression in this role may lead to senior marketing positions or leadership roles within the company or the broader professional development industry

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and implementing a comprehensive lead generation strategy for a new training program
• Optimizing existing ad campaigns to improve conversion rates and reduce cost per acquisition
• Analyzing CRM data to identify trends and opportunities for improving the customer journey and enhancing customer satisfaction

ASSUMPTION: The specific projects and tasks associated with this role may vary depending on the company's current priorities and the needs of its clients.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and long-term goals?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address these challenges?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected for an interview, be prepared to discuss your approach to performance marketing, lead generation, and data-driven decision making

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.