Performance Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in (m/w/d)

🔹 Company: TAM Akademie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: March 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Building and optimizing marketing funnels for lead generation
• Developing and implementing data-driven strategies to improve customer journey
• Operational execution of ad campaigns in collaboration with content and social media teams
• Analyzing CRM data to derive optimization potentials and develop innovative marketing strategies
• Close collaboration with the sales team to ensure a seamless lead generation and qualification process

ASSUMPTION: The role requires a strong focus on data analysis and optimization, as well as excellent team collaboration skills.

📋 Key Responsibilities

✅ Build and optimize marketing funnels and flywheels for lead generation using HubSpot

✅ Develop and implement data-driven strategies to improve customer journey

✅ Operate ad campaigns in collaboration with content and social media teams

✅ Analyze CRM data to derive optimization potentials and develop innovative marketing strategies

✅ Collaborate with the sales team to ensure a seamless lead generation and qualification process

ASSUMPTION: The role may require occasional weekend work or flexible hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance marketing, with a focus on lead generation and CRM strategies

Required Skills:

• Proficient in HubSpot and Salesforce
• Strong analytical and data-driven mindset
• Excellent communication and team collaboration skills
• Proven experience in performance marketing, including SEA and Paid Social

Preferred Skills:

• Experience with CRM optimization and innovative marketing strategies
• Fluency in German and English

ASSUMPTION: Candidates with experience in the education sector or related industries may have an advantage.

💰 Compensation & Benefits

Salary Range: €42,000 - €50,000 per year, depending on experience level

Benefits:

• Free drinks and lunch
• Mental health support
• Urban Sports membership
• Workation villa in Spain
• Public transport card

Working Hours: Full-time (40 hours per week), with flexible hours and occasional weekend work as needed

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Education and Training

Company Size: Small to medium-sized (50-250 employees)

Founded: 2013

Company Description:

• TAM Akademie is a leading provider of modern leadership and entrepreneurship training
• Focuses on digital and in-person workshops, coaching, and consulting services
• Works with clients from various industries, including startups, corporates, and public institutions

Company Specialties:

• Modern leadership development
• Entrepreneurship training
• New Work and digital transformation

Company Website: tam-akademie.de

ASSUMPTION: TAM Akademie places a strong emphasis on innovation, digitalization, and creating a positive work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (2 days per week in the office, 3 days remote)

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior role
• Opportunities to work on diverse projects and collaborate with various teams
• Chance to contribute to the company's growth and expansion

ASSUMPTION: The role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Kreuzberg, Berlin

Office Location(s): Kreuzberg, Berlin

Geographic Context:

• Berlin is a vibrant and multicultural city with a strong startup scene
• The Kreuzberg neighborhood is known for its creative and diverse atmosphere
• Berlin offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible hours and occasional weekend work as needed

ASSUMPTION: The work environment is dynamic, collaborative, and focused on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Head of Marketing and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Marketing and CRM expertise
• Data analysis and optimization skills
• Team collaboration and communication abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and CRM experience
• Demonstrate your data-driven mindset and analytical skills in your application materials
• Showcase your team collaboration and communication abilities through examples from previous roles
• Highlight your alignment with TAM Akademie's company values and culture

ATS Keywords: Performance Marketing, Lead Generation, CRM Strategies, HubSpot, Salesforce, SEA, Paid Social, Data Analysis, Customer Journey Optimization, Ad Campaign Management, Team Collaboration, Strategic Thinking, Creativity, Responsibility, Independent Work, Operational Execution

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Social media platforms (e.g., Facebook, LinkedIn, Instagram)
• Ad platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: The role may require the use of additional marketing and analytics tools, depending on the specific needs of the projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous learning
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you enjoy collaborating with others and contributing to a team-oriented atmosphere?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates who align with TAM Akademie's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require occasional weekend work or flexible hours to meet project deadlines
• The work environment can be fast-paced and demanding, with a focus on results and performance
• The role may require the ability to work independently and take initiative in driving projects forward
• The role may involve working with a diverse range of clients and stakeholders, requiring strong communication and interpersonal skills

ASSUMPTION: The role offers a challenging and rewarding work environment, with opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position places a strong emphasis on CRM strategies and data analysis
• The role offers a unique opportunity to work in the education sector and contribute to the company's growth and expansion
• The role may offer more responsibility and autonomy than similar marketing positions in larger organizations

ASSUMPTION: The role offers a unique blend of marketing and CRM expertise, with a focus on data analysis and optimization.

📝 Sample Projects

• Developing and implementing a data-driven marketing strategy to improve lead generation and customer journey
• Optimizing ad campaigns to maximize ROI and minimize costs
• Analyzing CRM data to identify optimization potentials and develop innovative marketing strategies

ASSUMPTION: The role offers a diverse range of projects and initiatives, with a focus on data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and CRM experience
• Prepare examples of your data analysis and optimization skills
• Be ready to discuss your team collaboration and communication abilities
• Follow up with the company one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.