Performance Marketing Manager (India)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (India)

🔹 Company: SavvyMoney

🔹 Location: Jaipur, Rajasthan, India (Remote)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote (India)

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end execution of paid marketing campaigns across various channels
• Optimizing campaigns to improve cost-efficiency, engagement, and lead quality
• Developing and testing new acquisition strategies and creatives
• Managing budgets, tracking performance metrics, and reporting on channel effectiveness
• Identifying new channels and opportunities for growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a proven track record in performance marketing to drive high-quality traffic and optimize conversions.

📋 Key Responsibilities

✅ Own end-to-end execution of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other performance channels

✅ Optimize paid campaigns to improve cost-efficiency (CPM, CPC), engagement (CTR), and lead quality (CPL)

✅ Develop and test new acquisition strategies, ad creatives, audience targeting, and bidding strategies

✅ Manage monthly and quarterly budgets, track performance metrics, and report on channel effectiveness

✅ Conduct A/B testing on ad copies, creatives, and landing pages to improve performance

✅ Identify new channels and opportunities for growth

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience in performance marketing, with at least 2 years in a B2B or high-growth SaaS environment. Fintech or Financial Services industry experience is a plus.

Required Skills:

• Expertise in platforms like Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Tag Manager
• Strong analytical mindset with experience using tools like GA4 and Excel for reporting
• Ability to write ad copy, manage creative production, and interpret performance data into action
• Familiarity with A/B testing, funnel metrics, and conversion rate optimization (CRO)
• Fluent in English with a proven ability to create high-converting ad copy for US audiences

Preferred Skills:

• Experience with marketing automation (e.g., HubSpot), retargeting strategies, or account-based marketing (ABM)
• Fintech or Financial Services industry experience

ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working with data to optimize campaigns and drive results.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in India with 5-10 years of experience)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock purchase plan
• Flexible work hours

Working Hours: Full-time, flexible hours (within India standard business hours)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2009

Company Description:

• SavvyMoney provides integrated credit score and personal finance solutions to banks and credit unions
• Partners with over 1,475 financial institutions nationally
• Recognized as a top place to work and an Inc. 5000 Fastest Growing Company

Company Specialties:

• Credit score solutions
• Personal finance
• Credit report
• Technology

Company Website: www.savvymoney.com

ASSUMPTION: SavvyMoney is a well-established company in the financial services industry, focusing on providing innovative credit score and personal finance solutions to its partners.

📊 Role Analysis

Career Level: Mid-level marketing role

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: 100% Remote, working from home office in India

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunity to work on diverse campaigns and learn new skills
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Remote (home office)

Office Location(s): Jaipur, Rajasthan, India

Geographic Context:

• Jaipur is the capital and largest city of the Indian state of Rajasthan
• It is known for its historic sites, including the City Palace and Amber Fort
• Jaipur has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Full-time, flexible hours (within India standard business hours)

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing Director

• Final interview with the CEO

Key Assessment Areas:

• Campaign management skills
• Data analysis and interpretation
• Creativity in ad copy and creative production
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume to highlight relevant marketing and performance marketing experience
• Prepare examples of successful campaigns you've managed and the results you achieved
• Showcase your understanding of the Indian market and US audience preferences

ATS Keywords: Performance Marketing, Google Ads, Microsoft Ads, LinkedIn Ads, Ad Copywriting, A/B Testing, Analytics, Marketing Automation, Retargeting Strategies, Conversion Rate Optimization, Audience Targeting, Bidding Strategies, Budget Management, Creative Production, Funnel Metrics, GA4

ASSUMPTION: The application process may vary, and it's essential to stay updated on the company's career page for the most accurate information.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• LinkedIn Campaign Manager
• Google Tag Manager
• GA4
• Excel
• Marketing automation tools (e.g., HubSpot)

ASSUMPTION: The required tools and technologies may change or evolve over time, and candidates should be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Creative People
• Practical Solutions
• Serving Client Needs

Work Style:

• Data-driven decision making
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing performance metrics?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and enjoy collaborating with team members?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously
• Adapting to the unique requirements of the US market and audience
• Working remotely and maintaining productivity in a home office environment
• Keeping up with the latest trends and best practices in performance marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager or a Marketing Manager with a focus on paid advertising
• In the Indian market, this role may have different responsibilities and requirements compared to similar roles in other countries
• Career progression may involve moving into a leadership role or specializing in a specific marketing channel

ASSUMPTION: Comparing this role to similar positions in the industry can provide valuable insights into career growth opportunities and market trends.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign for a new product launch
• Conducting A/B testing on LinkedIn ad creatives to improve click-through rates and conversions
• Analyzing GA4 data to identify trends and optimize campaign performance

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities associated with this role and can help candidates prepare for the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate and support each other's efforts?
• What are the most significant challenges facing the marketing department currently?
• How does SavvyMoney support the professional development and growth of its employees?
• What is the company's approach to work-life balance for remote employees?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and performance marketing experience
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.