Performance Marketing Manager - Japan

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Japan

🔹 Company: Emma – The Sleep Company

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading performance marketing strategies to drive customer acquisition and improve ROAS
• Managing and optimizing paid media campaigns across various channels
• Collaborating cross-functionally with creative and analytics teams to refine messaging and assets
• Monitoring and analyzing performance metrics to make data-driven decisions
• Staying updated on industry trends and exploring new performance media opportunities

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid media campaigns (Google, Meta, CTV, Programmatic, Affiliate, etc.)

✅ Own performance metrics: CAC, ROAS, CTR, CVR, and cost efficiency

✅ Collaborate with creative and analytics teams to continuously test and refine messaging and assets

✅ Use first-party and behavioral data to personalize media and segment audiences

✅ Manage relationships with agencies, platforms, and partners

✅ Monitor budget pacing and make real-time optimizations to hit monthly and quarterly targets

✅ Provide weekly and monthly performance reporting with actionable insights

✅ Stay up to date on industry trends and new performance media opportunities

ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in performance marketing, ideally in e-commerce or DTC

Required Skills:

• Native fluency in Japanese; Fluent in English
• Strong hands-on experience with Google Ads, Meta Ads Manager, DSPs, and analytics tools
• Proven track record in optimizing campaigns and scaling digital spend efficiently
• Analytical mindset with strong Excel and data interpretation skills
• Comfortable working cross-functionally and managing multiple stakeholders

Preferred Skills:

• Experience with CTV and programmatic advertising
• Knowledge of the Japanese e-commerce market

ASSUMPTION: Candidates with experience in the sleep industry or related fields may have an advantage, but a strong performance marketing background is the primary requirement.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Manager role in Tokyo, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Health, dental, and vision insurance
• Retirement plan with company matching
• Generous vacation and paid time off policies
• Employee discounts on Emma products

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for occasional remote work and overtime as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. The company offers competitive benefits packages for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Emma operates in the competitive and rapidly growing sleep technology and e-commerce sectors.

Company Size: With over 1,000 employees, Emma offers a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: Emma was founded in 2015 and has since grown into the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.

Company Description:

• Emma is a data-driven and innovative company that focuses on developing the best sleep comfort products
• They empower customers to awaken their best every day through their ergonomic and sustainable sleep solutions
• Emma fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities working across their offices worldwide

Company Specialties:

• Sleep Technology
• Mattress Design and Innovation
• Ergonomic Sleep Solutions
• Sustainable Sleep Solutions
• E-commerce Retail
• Global Sleep Wellness
• Sleep Research and Insights

Company Website: team.emma-sleep.com

ASSUMPTION: Emma's focus on data-driven decision making and continuous innovation makes it an attractive employer for performance marketing professionals seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing for the APAC region.

Reporting Structure: The Performance Marketing Manager will oversee junior marketing team members and collaborate with cross-functional teams, including creative, analytics, and sales.

Work Arrangement: This is an on-site position based in Tokyo, with occasional remote work and flexibility for overtime as needed.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and company growth
• Opportunities to work on international projects and collaborate with global teams
• Access to mentorship and professional development opportunities within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the APAC region.

🌍 Location & Work Environment

Office Type: Emma's Tokyo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE (Headquarters); Manila, PH; Lisbon, PT; Mexico City, MX; Tokyo, Tōkyō, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant business environment and a strong e-commerce market
• The city offers a high quality of life, with excellent public transportation, cultural attractions, and culinary experiences
• Emma's Tokyo office is centrally located, providing easy access to public transportation and amenities

Work Schedule: Standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for occasional remote work and overtime as needed.

ASSUMPTION: Emma's Tokyo office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess language skills and cultural fit
• In-depth interview with the Head of Marketing for the APAC region to discuss the role's responsibilities and the candidate's qualifications
• Case study or presentation to demonstrate the candidate's strategic thinking and problem-solving skills
• Final interview with the company's founders or senior leadership team

Key Assessment Areas:

• Language proficiency in Japanese and English
• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Cross-functional collaboration and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare for the case study or presentation by demonstrating your understanding of the Japanese e-commerce market and Emma's business model
• Research Emma's company culture and values to showcase your cultural fit during the interview

ATS Keywords: Performance Marketing, Customer Acquisition, ROAS, Digital Campaigns, Google Ads, Meta Ads Manager, DSPs, Analytics Tools, Cross-Functional Collaboration, Stakeholder Management, Japanese Fluency, English Fluency

ASSUMPTION: Emma's interview process is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on language proficiency in Japanese and English.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• DSPs (e.g., The Trade Desk, AppNexus)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Excel
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as Emma continues to adopt and integrate new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous innovation and improvement
• Collaboration and teamwork
• Empowering customers to awaken their best every day

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and performance
• Cross-functional collaboration and stakeholder management
• Openness to feedback and continuous learning

Self-Assessment Questions:

• How do you stay organized and manage multiple campaigns and stakeholders effectively?
• Can you provide an example of a time when you optimized a digital campaign to improve ROAS?
• How do you approach working with cross-functional teams to refine messaging and assets?

ASSUMPTION: Emma values candidates who are data-driven, results-oriented, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a large budget and multiple campaigns simultaneously
• Adapting to a fast-paced and ever-changing digital marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Navigating the unique cultural and business environment of the Japanese market

ASSUMPTION: The right candidate will be able to overcome these challenges and make a significant impact on Emma's success in the APAC region.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager position in other e-commerce or DTC companies, but Emma's focus on data-driven decision making and continuous innovation sets it apart
• Compared to traditional marketing roles, this position requires a strong analytical mindset and a focus on driving results through digital channels
• In terms of career path, this role can lead to senior marketing management positions or specialized roles within the performance marketing field

ASSUMPTION: While this role shares similarities with other performance marketing positions, Emma's unique company culture and focus on data-driven decision making make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for the Japanese market
• Optimizing paid media campaigns to improve ROAS and reduce CAC
• Collaborating with cross-functional teams to create and test new ad creatives and messaging

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic performance marketing campaigns that drive results.

❓ Key Questions to Ask During Interview

• How does Emma approach performance marketing in the Japanese market compared to other regions?
• Can you describe the company's data-driven decision-making process and how it applies to this role?
• How does Emma support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Emma collaborate with cross-functional teams and stakeholders to refine messaging and assets?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Emma's business model, company culture, and the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare for the case study or presentation by demonstrating your understanding of the Japanese e-commerce market and Emma's business model
• Research Emma's company culture and values to showcase your cultural fit during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.