Performance Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/f/d)

🔹 Company: KoRo Handels GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: On-site (Berlin) with flexible working hours and home office options

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing Paid Search and Paid Social campaigns across dynamic channels
• Analyzing campaign performance data and creating reports to improve ROI and ROAS
• Supporting event and conversion tracking, as well as feed management
• Conducting A/B tests for ads, audiences, and landing pages in collaboration with the team
• Preparing regular performance reports and sharing actionable insights

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance monitoring.

📋 Key Responsibilities

✅ Paid Search & Paid Social Management: Execute and optimize Paid Search campaigns (Google Ads, Microsoft Advertising) and explore new paid acquisition channels (excluding influencer and CRM).

✅ Performance Monitoring & Data Analysis: Analyze campaign performance data, create reports in Excel/Google Sheets, and suggest initial optimizations to improve ROI and ROAS.

✅ Tracking Support: Assist in monitoring event and conversion tracking (e.g., via Google Tag Manager and Google Analytics).

✅ Feed Management: Support product feed maintenance and optimization using tools like Channable, and help manage the Google Merchant Center (nice to have).

✅ Testing & Creative Optimization: Conduct A/B tests for ads, audiences, and landing pages in close collaboration with the team.

✅ Reporting: Prepare regular performance reports (including KPIs like CPA and conversion rates) and share actionable insights to drive continuous campaign improvement.

ASSUMPTION: This role involves a mix of hands-on campaign management, data analysis, and strategic decision-making to optimize marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-3 years of relevant experience in performance marketing, with strong expertise in Paid Search (Google Ads) and some experience or interest in Paid Social (Meta). Experience with Microsoft Advertising or Apple Search Ads is a plus.

Required Skills:

• Fluency in English – proficiency in additional European languages, especially French, is an advantage
• Strong analytical and detail-oriented mindset, comfortable working with Excel/Google Sheets
• Familiarity with tools like Google Tag Manager, Google Analytics, Google Merchant Center, and Tableau
• Curiosity for exploring new paid acquisition channels (excluding influencer/CRM) and interest in AI tools for marketing

Preferred Skills:

• Feed optimization (e.g., Channable), app marketing (e.g., Adjust), attribution modeling, event tracking, in-house e-commerce experience, or advanced GA knowledge

ASSUMPTION: Candidates should have a solid foundation in performance marketing, with a focus on Paid Search and Paid Social, and be comfortable working with data and tools to optimize campaigns.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the Berlin area)

Benefits:

• Flexible working hours and home office options
• Public transport ticket (BVG)
• Fitness cooperations with Urban Sports Club or FitX
• Modern MacBook
• Well-equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee, and tea
• 20% discount in the KoRo online store
• Regular team events and joint activities, as well as legendary company parties

Working Hours: Full-time position with flexible working hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager role in the Berlin area, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: KoRo operates in the retail groceries industry, focusing on innovative and high-quality products, with a commitment to transparency and product innovation.

Company Size: KoRo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: KoRo was founded in 2014 in Germany and has since grown to serve over 2 million customers across Europe.

Company Description:

• KoRo offers a wide range of high-quality and innovative products, including natural foods, clean label snacks, and functional foods
• The company is committed to transparency and exploring new food frontiers to offer products that are convenient, enjoyable, and better and different
• KoRo is a certified B Corp™, demonstrating its commitment to social and environmental responsibility

Company Specialties:

• Superfoods
• Better for you
• Clean label snacks
• And food brand

Company Website: www.koro.com

ASSUMPTION: KoRo's commitment to innovation and transparency creates an exciting environment for marketing professionals looking to make an impact in the food industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-3 years of experience in performance marketing, seeking to grow their skills and make a significant impact in a dynamic company.

Reporting Structure: The Performance Marketing Manager will report directly to the Marketing Director and work closely with the marketing team to optimize campaigns and drive growth.

Work Arrangement: This is a hybrid role, with a mix of on-site work at the KoRo office in Berlin and flexible working hours, including home office options.

Growth Opportunities:

• As KoRo continues to grow, there may be opportunities for the Performance Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's commitment to innovation and exploration of new channels may present opportunities for the incumbent to expand their skillset
• Working in a mid-sized company provides ample opportunities for career growth and development

ASSUMPTION: This role offers a unique opportunity for a performance marketing professional to grow their skills and make a significant impact in a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: KoRo's office is modern and well-equipped, with a focus on providing a comfortable and productive work environment for employees.

Office Location(s): Hauptstraße 26, Berlin, 10827, DE

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a wide range of cultural, social, and recreational opportunities
• The city has a well-developed public transportation system, with the KoRo office located near several public transport stops
• Berlin is known for its thriving tech and startup scene, providing ample networking opportunities for professionals in the industry

Work Schedule: Full-time position with flexible working hours and the option to work from home

ASSUMPTION: Working in Berlin offers a unique blend of cultural, social, and professional opportunities, making it an attractive location for performance marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the KoRo website
• Phone or video screening to discuss the role and assess cultural fit
• On-site or virtual interview with the Marketing Director and other team members to discuss the role in more detail and assess technical skills
• Final interview or assessment to discuss career growth and next steps

Key Assessment Areas:

• Technical skills in performance marketing, with a focus on Paid Search and Paid Social
• Data analysis and optimization skills
• Cultural fit and alignment with KoRo's values and mission
• Problem-solving and strategic thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of KoRo's mission and values in your application materials
• Prepare for interview questions that focus on your technical skills, data analysis, and strategic thinking

ATS Keywords: Paid Search, Paid Social, Data Analysis, Google Ads, Microsoft Advertising, Google Analytics, Excel, Google Sheets, A/B Testing, Feed Management, Attribution Modeling, E-commerce, AI Tools, Channable

ASSUMPTION: KoRo's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Google Analytics
• Google Tag Manager
• Google Merchant Center
• Tableau
• Channable (nice to have)
• Adjust (nice to have)

ASSUMPTION: The tools and technologies listed are essential for the performance marketing manager role and may be expanded upon based on the candidate's experience and skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Transparency
• Quality
• Sustainability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to learning new tools and channels

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in performance marketing?
• Can you describe a time when you optimized a campaign based on data analysis, and what was the outcome?
• How do you approach exploring new paid acquisition channels, and what is your process for evaluating their potential?

ASSUMPTION: KoRo values candidates who are passionate about innovation, data-driven decision-making, and collaboration, and who align with the company's commitment to transparency and quality.

⚠️ Potential Challenges

• The role may require working with large datasets and complex tools, which can be challenging for candidates without strong data analysis and technical skills
• KoRo's commitment to innovation and exploration of new channels may present challenges in keeping up with the latest trends and best practices in performance marketing
• The role may require working with tight deadlines and managing multiple campaigns simultaneously, which can be stressful for candidates who struggle with time management or organization
• The role may require occasional travel to attend industry events or conferences, which can be challenging for candidates who prefer a strictly remote work arrangement

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• Compared to other performance marketing manager roles, this position places a stronger emphasis on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance monitoring
• KoRo's commitment to innovation and exploration of new channels sets this role apart from more traditional performance marketing positions
• This role offers a unique opportunity for a performance marketing professional to grow their skills and make a significant impact in a dynamic and innovative company, with potential for career growth and development

ASSUMPTION: This role is well-suited for a performance marketing professional seeking to grow their skills and make a significant impact in a dynamic and innovative company.

📝 Sample Projects

• Optimizing a Google Ads campaign to improve ROI by 20% through A/B testing and strategic keyword targeting
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting actionable insights to the marketing team
• Conducting a comprehensive audit of the company's feed management strategy and implementing improvements to increase conversion rates by 15%

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the performance marketing manager role at KoRo.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does KoRo approach data-driven decision-making, and what tools and processes are in place to support this approach?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does KoRo support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: These interview questions are designed to assess the company's culture, values, and commitment to employee growth and development, as well as the role's fit within the broader organizational context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the KoRo Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of KoRo's mission and values
• Prepare for interview questions that focus on your technical skills, data analysis, and strategic thinking
• Research KoRo's products, mission, and values to demonstrate your enthusiasm and commitment to the company
• Follow up with the KoRo team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.