Performance Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/f/d)

🔹 Company: KoRo Handels GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: On-site (Berlin) or Hybrid

🚀 Job Overview

Key aspects of this role include:

• Optimizing paid search and social campaigns across dynamic channels
• Analyzing campaign performance data and suggesting optimizations
• Supporting event and conversion tracking
• Managing product feeds and Google Merchant Center
• Conducting A/B tests and reporting on campaign performance

ASSUMPTION: This role requires a strong analytical mindset and experience in performance marketing, with a focus on Paid Search and Paid Social. Familiarity with relevant tools and platforms is essential.

📋 Key Responsibilities

✅ Paid Search & Paid Social Management: Execute and optimize Paid Search campaigns (Google Ads, Microsoft Advertising) and explore new paid acquisition channels (excluding influencer and CRM).

✅ Performance Monitoring & Data Analysis: Analyze campaign performance data, create reports in Excel/Google Sheets, and suggest initial optimizations to improve ROI and ROAS.

✅ Tracking Support: Assist in monitoring event and conversion tracking using tools like Google Tag Manager and Google Analytics.

✅ Feed Management: Support product feed maintenance and optimization using tools like Channable, and help manage the Google Merchant Center (nice to have).

✅ Testing & Creative Optimization: Conduct A/B tests for ads, audiences, and landing pages in close collaboration with the team.

✅ Reporting: Prepare regular performance reports (including KPIs like CPA and conversion rates) and share actionable insights to drive continuous campaign improvement.

ASSUMPTION: The role involves a mix of hands-on campaign management, data analysis, and collaboration with the team to optimize performance and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of relevant experience in performance marketing, with strong expertise in Paid Search (Google Ads) and ideally some experience or interest in Paid Social (Meta). Experience with Microsoft Advertising or Apple Search Ads is a plus.

Required Skills:

• Fluency in English – proficiency in additional European languages, especially French, is an advantage
• Strong analytical and detail-oriented mindset
• Comfortable working with Excel/Google Sheets
• Familiarity with tools like Google Tag Manager, Google Analytics, Google Merchant Center, and Tableau

Preferred Skills:

• Feed optimization (e.g., Channable)
• App marketing (e.g., Adjust)
• Attribution modeling
• Event tracking
• In-house e-commerce experience
• Advanced GA knowledge

ASSUMPTION: Candidates should have a proven track record in performance marketing, with a focus on Paid Search and Paid Social. Familiarity with relevant tools and platforms is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and market rates for performance marketing roles in Berlin)

Benefits:

• Flexible working hours and home office options
• Public transport ticket (BVG)
• Fitness cooperations with Urban Sports Club or FitX
• Modern MacBook
• Well-equipped office kitchen with fresh fruit, snacks, coffee, and tea
• 20% discount in the KoRo online store
• Regular team events and company parties

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home

ASSUMPTION: The salary range is estimated based on market rates for performance marketing roles in Berlin, considering the candidate's experience level. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: KoRo operates in the retail groceries industry, focusing on innovative and high-quality products. They are a fast-growing start-up with a strong commitment to sustainability and transparency.

Company Size: KoRo has 201-500 employees, providing a dynamic and collaborative work environment.

Founded: KoRo was founded in 2014 and has since grown to become a leading online retailer for natural foods, snacks, and functional foods.

Company Description:

• KoRo offers a wide range of high-quality and innovative products, from natural foods to clean label snacks and functional foods
• Committed to transparency and product innovation, KoRo explores new food frontiers to offer convenient, enjoyable, and better products to conscious eaters
• With over 2 million customers and a presence in over 10,000 retail locations across Europe, KoRo is a well-established brand in the market

Company Specialties:

• Superfoods
• Better-for-you products
• Clean label snacks
• Functional foods

Company Website: www.koro.com

ASSUMPTION: KoRo's focus on innovation, quality, and sustainability makes it an attractive employer for candidates interested in the food industry and e-commerce.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-3 years of experience in performance marketing, looking to grow their career in a fast-paced, dynamic environment.

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing or a similar role within the marketing department.

Work Arrangement: This role is based in Berlin, with flexible working hours and the option to work from home. Candidates should be willing to relocate to Berlin if not already based there.

Growth Opportunities:

• As KoRo continues to grow, there may be opportunities for the Performance Marketing Manager to take on more responsibilities or move into a leadership role
• Working in a fast-paced start-up environment provides ample opportunities to learn and develop new skills
• The diverse team at KoRo is ready to be enriched and inspired by new ideas, offering a collaborative and supportive work environment

  ASSUMPTION: This role offers a unique opportunity for candidates to grow their career in performance marketing while working for a dynamic and innovative company in the food industry.

  🌍 Location & Work Environment

  Office Type: KoRo's office is modern and beautiful, located in Berlin-Schöneberg and easy to reach by public transport.

  Office Location(s): Hauptstraße 26, Berlin, 10827, DE

  Geographic Context:

  • Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
  • The office is located in the Schöneberg district, known for its lively atmosphere and diverse food scene
  • KoRo's office is easily accessible by public transport, with the company covering the costs of a monthly BVG ticket

  Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home

  ASSUMPTION: KoRo's office provides a modern and collaborative work environment, with easy access to public transport and numerous amenities in the surrounding area.

  💼 Interview & Application Insights

  Typical Process:

  • Online application submission through the KoRo website
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Final interview or assessment, depending on the role and company needs

  Key Assessment Areas:

  • Performance marketing skills and experience
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with KoRo's values
  • Communication and collaboration skills

  Application Tips:

  • Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
  • Be prepared to discuss your experience with Paid Search, Paid Social, and other relevant tools and platforms
  • Demonstrate your analytical mindset and problem-solving abilities through examples from your previous roles
  • Show enthusiasm for KoRo's products and mission, and explain how your skills and experience make you a strong fit for the role

  ATS Keywords: Paid Search, Paid Social, Google Ads, Microsoft Advertising, Data Analysis, Excel, Google Sheets, Google Tag Manager, Google Analytics, Google Merchant Center, A/B Testing, Performance Reporting, Feed Management, Curiosity, AI Tools, Attribution Modeling, Event Tracking, E-commerce

  ASSUMPTION: KoRo's application process is designed to assess candidates' performance marketing skills, analytical abilities, and cultural fit. Tailoring your application materials to highlight these areas will increase your chances of success.

  🛠️ Tools & Technologies

  • Google Ads
  • Microsoft Advertising
  • Meta Ads (Facebook, Instagram)
  • Google Analytics
  • Google Tag Manager
  • Google Merchant Center
  • Channable (feed management)
  • Adjust (app marketing)
  • Tableau (data visualization)

  ASSUMPTION: Familiarity with these tools and platforms is essential for success in the Performance Marketing Manager role at KoRo.

  👔 Cultural Fit Considerations

  Company Values:

  • Innovation
  • Quality
  • Transparency
  • Sustainability
  • Collaboration

  Work Style:

  • Dynamic and fast-paced
  • Data-driven and analytical
  • Collaborative and supportive
  • Focused on continuous learning and improvement

  Self-Assessment Questions:

  • Do you share KoRo's commitment to innovation, quality, and sustainability?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative and supportive work environment?
  • Are you eager to learn and develop new skills in performance marketing?

  ASSUMPTION: KoRo values candidates who align with their commitment to innovation, quality, and sustainability, and who thrive in a dynamic, collaborative work environment.

  ⚠️ Potential Challenges

  • The role may require working on weekends or evenings to optimize campaigns during peak shopping hours
  • KoRo's fast-paced growth may present challenges in terms of workload and prioritization
  • The role may require occasional travel to attend industry events or meet with partners and clients
  • The competitive nature of the retail groceries industry may present challenges in terms of market share and customer acquisition

  ASSUMPTION: These challenges are inherent to the fast-paced, dynamic nature of KoRo's business and the competitive retail groceries industry.

  📈 Similar Roles Comparison

  • Unlike traditional retail roles, the Performance Marketing Manager role at KoRo focuses heavily on digital marketing and data analysis
  • KoRo's commitment to innovation and sustainability sets it apart from traditional retail companies
  • This role offers a unique opportunity to grow your career in performance marketing while working for a dynamic and innovative company in the food industry

  ASSUMPTION: The Performance Marketing Manager role at KoRo is unique in its focus on digital marketing and data analysis, and offers a compelling opportunity for candidates interested in the food industry and e-commerce.

  📝 Sample Projects

  • Optimizing a Google Ads campaign to improve ROAS by 20% within the first three months
  • Conducting an A/B test for Facebook ads to increase click-through rate by 15% within the first two weeks
  • Analyzing campaign performance data to identify trends and make data-driven optimizations to improve ROI

  ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Performance Marketing Manager may be expected to undertake in the role.

  ❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the marketing department?
  • How does KoRo support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does KoRo measure the success of its performance marketing campaigns, and what KPIs are most important?
  • What is the company culture like at KoRo, and how does the marketing team fit into the broader organization?

  ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at KoRo.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through the KoRo Careers page
  • Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
  • Prepare for the interview by researching KoRo's products, mission, and values, and be ready to discuss your experience with Paid Search, Paid Social, and other relevant tools and platforms
  • Follow up with KoRo after submitting your application to express your interest and reiterate your qualifications
  • If invited for an interview, be prepared to discuss your experience with data analysis and optimization, as well as your cultural fit with KoRo's values and work environment

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.