Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: HBOD GmbH & Co. KG

🔹 Location: Mülheim an der Ruhr, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Online and Mail Order Retail

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing sponsored ads and performance campaigns on various marketplaces
• Analyzing campaign metrics and developing scalable advertising strategies
• Collaborating with sales and marketplace teams to drive business growth
• Continuously learning and adapting to trends in marketplaces and digital marketing

ASSUMPTION: This role requires a strong understanding of marketplaces, advertising platforms, and data-driven decision making. The ideal candidate will have experience in performance marketing and a passion for staying up-to-date with industry trends.

📋 Key Responsibilities

✅ Plan, manage, and optimize sponsored ads and performance campaigns on marketplaces such as Amazon, OTTO, Kaufland, Zalando, and TikTok Shop

✅ Analyze campaign performance data and derive data-based optimization recommendations

✅ Develop scalable advertising strategies in close collaboration with the sales and marketplace teams

✅ Conduct A/B tests to improve campaign efficiency

✅ Create performance reports for internal and external stakeholders

✅ Monitor trends in marketplaces and continuously develop advertising strategies

ASSUMPTION: The role requires a high level of self-motivation, analytical skills, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field

Experience: 2-5 years of experience in performance marketing, preferably with a focus on marketplaces

Required Skills:

• Proven experience in Amazon Advertising, Criteo Retail Media, OTTO Retail Media, or similar platforms
• Strong analytical skills and data-driven mindset
• Self-motivated, structured, and solution-oriented working style
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with campaign tools such as Pacvue, Perpetua, BidX, or similar
• Fluency in German and English

ASSUMPTION: The ideal candidate will have a strong background in performance marketing and a solid understanding of marketplaces and advertising platforms.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards)

Benefits:

• Agile working methods with flat hierarchies and short decision-making processes
• Creative freedom and the opportunity to implement own ideas
• Start-up spirit with a hands-on mentality and diverse opportunities for co-creation
• Expert environment with long-standing e-commerce experience and the know-how of colleagues
• Teamwork with a helpful and trusting atmosphere in small teams
• Flexible working arrangements, including remote work
• Modern equipment and benefits
• Training and development opportunities

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for performance marketing managers with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: HBOD GmbH & Co. KG operates in the online and mail order retail industry, focusing on multichannel online distribution and marketplace management.

Company Size: The company has 51-200 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but it is described as a young, fast-growing company.

Company Description:

• HBOD offers full-service solutions for online product distribution on major marketplaces in Europe
• The company provides onboarding, marketing, and fulfillment services for its clients
• HBOD focuses on creating a positive work environment with teamwork, mutual respect, and employee development

Company Specialties:

• Marketplace management and advertising
• E-commerce solutions and consulting
• Fulfillment and logistics services

Company Website: hbod.eu

ASSUMPTION: HBOD GmbH & Co. KG is a growing company in the e-commerce industry, focusing on providing comprehensive solutions for online product distribution and marketing.

📊 Role Analysis

Career Level: This role is suitable for experienced performance marketing professionals seeking to advance their careers in a mid-sized company.

Reporting Structure: The Performance Marketing Manager will report directly to the management team and collaborate closely with the sales and marketplace teams.

Work Arrangement: The role offers flexible working arrangements, including remote work options.

Growth Opportunities:

• As the company grows, there may be opportunities for career advancement within the marketing department or other areas of the business
• The role offers the chance to work on various marketplaces and advertising platforms, providing opportunities to expand skills and knowledge
• HBOD's focus on employee development and training may provide additional growth opportunities

ASSUMPTION: The role offers a good balance between autonomy and collaboration, with opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: HBOD's office is located in Mülheim an der Ruhr, offering a modern and collaborative work environment.

Office Location(s): Mainstraße 1, Mülheim an der Ruhr, North Rhine-Westphalia 45478, DE

Geographic Context:

• Mülheim an der Ruhr is located in the Rhine-Ruhr metropolitan region, offering a mix of urban and suburban living
• The city is well-connected by public transportation and has a vibrant cultural scene
• The region is home to a diverse range of industries, including e-commerce, logistics, and manufacturing

Work Schedule: The role follows a standard full-time work schedule with flexible working hours and remote work options.

ASSUMPTION: The office location in Mülheim an der Ruhr provides a convenient and accessible work environment for employees, with opportunities for both professional and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Performance marketing expertise and experience
• Analytical skills and data-driven mindset
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing and marketplaces
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for interview questions related to your experience, skills, and career goals

ATS Keywords: Performance Marketing, Marketplace Advertising, Amazon Advertising, Criteo Retail Media, OTTO Retail Media, Campaign Management, Data Analysis, A/B Testing, Teamwork, Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Amazon Advertising
• Criteo Retail Media
• OTTO Retail Media
• Campaign management tools (e.g., Pacvue, Perpetua, BidX)

ASSUMPTION: The required tools and technologies for this role are specific to the performance marketing and marketplaces industries, and candidates should have experience with relevant platforms and software.

👔 Cultural Fit Considerations

Company Values:

• Partnership with customers
• Respect and appreciation for individual talents and backgrounds
• Collaboration and teamwork
• Learning from mistakes and continuous improvement

Work Style:

• Agile working methods with flat hierarchies and short decision-making processes
• Creative freedom and the opportunity to implement own ideas
• Start-up spirit with a hands-on mentality and diverse opportunities for co-creation
• Teamwork with a helpful and trusting atmosphere in small teams

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working independently and taking initiative?
• Do you have a strong analytical mindset and a passion for data-driven decision making?

ASSUMPTION: HBOD GmbH & Co. KG values a strong cultural fit with its employees, emphasizing collaboration, creativity, and a start-up spirit.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously
• Candidates may need to adapt to new tools and technologies as the marketplaces and advertising landscape evolves
• The role may involve some level of travel to attend industry events or meet with clients
• The company's rapid growth may present challenges in terms of organizational structure and processes

ASSUMPTION: The role presents both opportunities and challenges, and candidates should be prepared to adapt to a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position has a strong focus on marketplaces and advertising platforms
• The role offers the opportunity to work with a diverse range of clients and marketplaces, providing a broad range of experience
• Career progression in this role may lead to management or specialist positions within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of experience and opportunities, with a focus on marketplaces and advertising platforms.

📝 Sample Projects

• Developing and implementing a comprehensive advertising strategy for a new client on multiple marketplaces
• Analyzing campaign performance data to identify trends and optimize advertising spend
• Collaborating with the sales and marketplace teams to create targeted advertising campaigns for specific products or categories

ASSUMPTION: The role offers a variety of projects and initiatives, providing opportunities to develop and demonstrate skills and expertise in performance marketing and marketplaces.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other departments, such as sales and marketplace teams?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does HBOD support the professional development and growth of its employees?
• What are the next steps for career progression within the marketing department or other areas of the business?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.