Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: ServiceHero GmbH & Co.KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and managing Google Ads campaigns to achieve clear OKR targets
• Continuously optimizing performance marketing activities
• Identifying new growth opportunities and strategically driving the team forward
• Managing local marketing campaigns for a nationwide platform

ASSUMPTION: This role requires a high level of strategic thinking and hands-on execution in the fast-paced environment of a growing startup.

📋 Key Responsibilities

✅ Develop and manage Google Ads campaigns to achieve clear OKR targets

✅ Continuously optimize performance marketing activities

✅ Identify new growth opportunities and strategically drive the team forward

✅ Manage local marketing campaigns for a nationwide platform

✅ Collaborate with design and content teams to create high-performing landing pages using Webflow

✅ Analyze campaign performance using Google Analytics and other tools, and derive concrete measures

✅ Actively contribute to projects outside of paid marketing, such as events, offline, press, and SEO

ASSUMPTION: This role requires a strong focus on data-driven decision-making and continuous learning to stay ahead in the fast-changing digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in performance marketing, with a focus on Google Ads

Required Skills:

• Proven success in scaling and optimizing large Google Ads campaigns
• Strong analytical skills and proficiency in Google Analytics, Excel, and Sheets
• Experience with Webflow or willingness to learn quickly
• Fluency in German and English

Preferred Skills:

• Experience with Microsoft Ads or similar platforms
• Knowledge of additional marketing channels (e.g., Meta Ads, TikTok Ads)
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: Candidates should have a proven track record in performance marketing and be comfortable working in a dynamic, agile startup environment.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a mid-sized company in Berlin)

Benefits:

• Hybrid work model with two fixed presence days in Berlin
• 30 paid vacation days per year
• Competitive salary
• Budget for learning and development (conferences, workshops, etc.)
• Influence in the startup phase with flat hierarchies and direct impact
• Modern office in Berlin with state-of-the-art equipment
• Equal opportunity and inclusive work environment

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on market standards for a mid-sized company in Berlin, considering the experience level and the role's responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services. ServiceHero specializes in connecting customers with professional service providers for household emergencies, such as pest control, plumbing, and locksmith services.

Company Size: Small (11-50 employees). This size allows for a more agile and dynamic work environment, with opportunities for growth and impact.

Founded: 2021. ServiceHero is a young, fast-growing startup with ambitious goals, backed by WISAG, one of Germany's largest providers of facility services.

Company Description:

• ServiceHero aims to become the leading provider of solutions for household emergencies in Germany
• The company offers a digital platform that connects qualified service providers with customers in need of their services
• ServiceHero fosters a transparent and customer-oriented approach, reflected in its corporate culture

Company Specialties:

• Notfall-Haushaltsservices (emergency household services)
• Schädlingsbekämpfung (pest control)
• Rohrreinigung und Reparatur (drain cleaning and repair)
• Kanalreinigung und Wartung (sewer cleaning and maintenance)
• Zuverlässige Dienstleister (reliable service providers)
• Schnelle Reaktionszeiten (fast response times)
• Transparente Preise (transparent pricing)
• Qualitätssicherung (quality assurance)
• Zertifizierte Fachkräfte (certified professionals)
• Unterstützung für Hausverwaltungen (support for property management)
• Lösungen für Hotels und Gastgewerbe (solutions for hotels and hospitality industry)
• Maßgeschneiderte Serviceverträge (customized service contracts)
• Lokalisierte Services in ganz Deutschland (localized services nationwide)

Company Website: https://www.service-hero.com/

ASSUMPTION: ServiceHero's focus on transparency and customer orientation translates into its corporate culture, valuing new and bold ideas as well as constructive criticism.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and impact in a fast-growing startup.

Reporting Structure: The Performance Marketing Manager reports directly to the Head of Marketing and works closely with the marketing team, as well as other departments such as design, content, and sales.

Work Arrangement: Hybrid (2 fixed presence days per week in Berlin, with flexible remote work on other days).

Growth Opportunities:

• As ServiceHero grows, there will be opportunities for the Performance Marketing Manager to take on more responsibilities and potentially lead a team
• The role offers the chance to shape the company's marketing strategy and have a significant impact on its success
• ServiceHero's backing by WISAG provides stability and opportunities for collaboration with a larger organization

ASSUMPTION: The Performance Marketing Manager will have ample opportunities to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern office in Berlin with state-of-the-art equipment

Office Location(s): Boxhagener Straße 119, 10245 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the trendy Friedrichshain-Kreuzberg district, close to public transportation and various amenities
• Berlin offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours and two fixed presence days per week

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the opportunity to work remotely for part of the week.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and potentially other team members
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Technical proficiency in Google Ads, Webflow, and other relevant tools
• Cultural fit and alignment with ServiceHero's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your success in scaling and optimizing Google Ads campaigns
• Demonstrate your understanding of ServiceHero's business model and market position
• Show enthusiasm for the role and the company's mission

ATS Keywords: Google Ads, performance marketing, campaign management, OKR, local marketing, Webflow, Google Analytics, data-driven decision-making

ASSUMPTION: ServiceHero uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Webflow
• Microsoft Ads (optional)
• Excel/Sheets
• Additional marketing channels (e.g., Meta Ads, TikTok Ads)

ASSUMPTION: The Performance Marketing Manager should be comfortable working with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Move forward: Proactive problem-solving and solution-oriented mindset
• Grow constantly: Embracing change and continuous learning
• Honor genuinely: Respectful and genuine interactions with all stakeholders
• Share openly: Transparent and open communication within and across teams

Work Style:

• Agile and dynamic, with a focus on results and impact
• Collaborative and team-oriented, with a strong emphasis on open communication
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you proactively identify and address problems, and do you have a track record of driving solutions forward?
• Are you comfortable working in a fast-paced, changing environment, and do you embrace opportunities for growth and learning?
• Do you communicate openly and honestly, and do you value transparency and collaboration in a team setting?

ASSUMPTION: ServiceHero values candidates who align with its core values and can thrive in its dynamic, agile work environment.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and hands-on execution, which can be demanding at times
• ServiceHero is a fast-growing startup, which can lead to a dynamic and sometimes unpredictable work environment
• The role involves managing local marketing campaigns for a nationwide platform, which can be complex and require careful coordination
• Berlin can be a competitive job market, with a high cost of living compared to other German cities

ASSUMPTION: The Performance Marketing Manager should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changes as the company grows and evolves.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a higher degree of strategic influence and the opportunity to shape the company's marketing strategy
• ServiceHero's focus on transparency and customer orientation sets it apart from other companies in the facilities services industry
• This role offers a unique blend of strategic thinking, hands-on execution, and the opportunity to work in a fast-growing startup with a strong market position

ASSUMPTION: The Performance Marketing Manager role at ServiceHero offers a unique combination of responsibilities, opportunities, and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and optimizing Google Ads campaigns to achieve specific OKR targets for user acquisition and revenue growth
• Managing local marketing campaigns for ServiceHero's nationwide platform, coordinating with local teams and service providers to ensure consistent branding and messaging
• Collaborating with design and content teams to create high-performing landing pages using Webflow, A/B testing, and conversion rate optimization

ASSUMPTION: The Performance Marketing Manager will have the opportunity to work on a variety of projects that drive the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as sales, design, and content?
• What is the company's approach to professional development and growth opportunities for employees?
• How does ServiceHero ensure a positive work-life balance for its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your success in scaling and optimizing Google Ads campaigns
• Demonstrate your understanding of ServiceHero's business model and market position
• Show enthusiasm for the role and the company's mission
• Prepare for interviews by researching the company, its industry, and its competitors
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.