📌 Core Information
🔹 Job Title: Performance Marketing Manager (m/w/d)
🔹 Company: SYNTEGON
🔹 Location: Waiblingen, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Central role for all business areas of the Syntegon Group
- Expertise in performance marketing and marketing analysis
- Collaboration with internal and external teams
- Continuous optimization of marketing campaigns and strategies
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive marketing performance across multiple business areas.
📋 Key Responsibilities
✅ Advise internal marketing managers on digital advertising strategies
✅ Implement and manage campaigns on platforms like LinkedIn, Google, and Meta
✅ Define and track relevant KPIs and benchmarks
✅ Conduct A/B tests to optimize creatives and boost conversion rates
✅ Oversee cross-functional performance tracking with a focus on lead generation
✅ Prepare and present performance reports, including success metrics and optimization potential
✅ Collaborate with internal and external teams to align digital marketing goals
✅ Stay updated on platform updates and industry trends to maintain competitive strategies
ASSUMPTION: This role requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Completed education in marketing, communication, economics, or a related field
Experience: At least 2 years of experience in performance marketing within a B2B environment
Required Skills:
- Proficient in digital advertising platforms (Google Ads, LinkedIn, Meta)
- Strong data analysis skills (Google Analytics, Excel)
- Familiarity with conversion optimization and user experience improvement
- Experience in budget management and ROI evaluation
- Knowledge of target audience segmentation and targeting options
- Fluent in English; additional languages are a plus
Preferred Skills:
- Experience with A/B testing tools
- Knowledge of marketing automation platforms
- Familiarity with CRM systems
ASSUMPTION: Candidates with a strong analytical mindset and a proven track record in performance marketing will excel in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on experience and industry standards)
Benefits:
- Attractive working conditions (above-average salary, success bonus, vacation and Christmas pay)
- Flexible working hours and various working time models
- Employer-supported retirement plan and employee benefits
- Intensive training and comprehensive health management
- High-quality digital onboarding
Working Hours: 35 hours per week in a flexible, individual working time arrangement with the possibility of mobile work
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the Baden-Württemberg region.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery manufacturing, focusing on process and packaging technology for the pharmaceutical and food industries
Company Size: Medium (51-200 employees)
Founded: 1963
Company Description:
- Part of the Syntegon group, focusing on life sciences process equipment and facilities
- Offers a wide range of services, from engineering projects to equipment and services for life sciences, traditional technology, medicine, and high technology industries
- Provides complete integrated engineering, construction, equipment, and services solutions for life sciences, including sterilization, generation of water and pure steam, freeze-drying, containment, clean air, cell culture, and cold storage
Company Specialties:
- Laminar air flow systems
- Sterilization systems
- Containment isolators
- Downflow booths
- RABS and cRABS
- EPC and EPCM services
- Consultancy and validation services
- Freeze dryer systems
Company Website: https://www.telstar.com/
ASSUMPTION: As a medium-sized company, SYNTEGON offers a dynamic work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into a senior marketing role
Reporting Structure: The role reports directly to the marketing department and collaborates with various internal and external teams
Work Arrangement: Hybrid, with 3 days in the office and the possibility of mobile work
Growth Opportunities:
- Expanding expertise in performance marketing and related fields
- Taking on more responsibilities and managing a team in the future
- Contributing to the company's growth and success
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing department.
🌍 Location & Work Environment
Office Type: Modern office with flexible working spaces and high-quality equipment
Office Location(s): Waiblingen, Baden-Württemberg, Germany
Geographic Context:
- Waiblingen is located near Stuttgart, offering a mix of urban and rural environments
- The region has a strong focus on technology and manufacturing industries
- SYNTEGON's office is easily accessible by public transportation and car
Work Schedule: Flexible working hours with the possibility of mobile work
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data analysis skills and ability to draw insights
- Communication and collaboration skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Demonstrate your understanding of the company and the role during the interview
ATS Keywords: Performance Marketing, Marketing Analysis, Digital Advertising, Google Ads, LinkedIn, Meta, A/B Testing, Lead Generation, Campaign Data Analysis, Budget Management, ROI Evaluation, Target Audience Segmentation, Fluent English, Data-Driven Decision Making, Conversion Optimization, User Experience Improvement
ASSUMPTION: SYNTEGON uses Applicant Tracking Systems (ATS) to filter and manage job applications, so including relevant keywords in your resume can increase your chances of being selected.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads (Facebook, Instagram, etc.)
- Google Analytics
- Excel
- ATS (Applicant Tracking System) for job applications
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer focus and collaboration
- Sustainability and responsibility
Work Style:
- Data-driven and analytical
- Proactive and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- How do you stay updated on the latest trends and best practices in performance marketing?
- Can you provide an example of a successful marketing campaign you've managed, and how you optimized it based on data analysis?
- How do you approach working with cross-functional teams to align digital marketing goals?
ASSUMPTION: SYNTEGON values candidates who align with their company values and can demonstrate a strong work ethic and collaborative approach.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with platform updates and industry trends
- Balancing data-driven decision-making with creative problem-solving
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- This role is unique in its central focus on performance marketing for multiple business areas within the Syntegon Group
- Compared to other marketing roles, this position requires a stronger focus on data analysis and campaign optimization
- Career progression may involve moving into a senior marketing role or specializing in a specific marketing channel
ASSUMPTION: This role offers a unique opportunity to gain experience in performance marketing across multiple business areas and contribute to the company's overall marketing strategy.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for a new product launch
- Optimizing an existing LinkedIn campaign to improve conversion rates and reduce cost per acquisition
- Conducting an A/B test to compare the performance of two different ad creatives and landing pages
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Performance Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- What are the next steps for the marketing department, and how can this role contribute to its success?
ASSUMPTION: Asking these questions can help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Demonstrate your understanding of the company and the role during the interview
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
