🔹 Job Title: Performance Marketing Manager (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in performance marketing and experience working with external agencies. The ideal candidate will have a solid understanding of MarTech systems and be comfortable working in a dynamic, data-driven environment.
✅ Strategic planning and further development of digital marketing measures on a state-of-the-art setup
✅ Coordination and use of external agencies for media planning and creation
✅ Optimization of marketing activities in the area of paid media, with a focus on programmatic advertising and retargeting with accompanying IO bookings
✅ Development and expansion of affiliate marketing through a revenue-increasing channel strategy
✅ Planning and efficient control of marketing budgets for the channels display, video, paid social media, and affiliate across the entire marketing funnel
✅ Development of a roadmap based on budget and growth targets
✅ Monitoring and weekly reporting of campaign and channel performance
✅ Responsibility for the technical setup with internal and external specialists (tracking, measurement, targeting/audiences for dynamic addressing of target groups, DCO setup including feed management)
✅ Proactive and forward-looking campaign and project management
✅ Contribution to a transparent monitoring and reporting
✅ Accompanying seasonal campaigns and projects in coordination with internal stakeholders
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and project management. Strong analytical skills and attention to detail are essential for success in this position.
Education: Successfully completed university degree in media, communication, business, IT, or a related field
Experience: 3-5 years of practical experience in performance marketing with a focus on media planning along the marketing funnel in an agency or a corporation
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in performance marketing and experience working with external agencies are particularly well-suited to this role. Familiarity with the retail industry and affiliate marketing would be beneficial but is not strictly required.
Salary Range: Based on industry standards for a performance marketing manager with 3-5 years of experience in the retail sector in Germany, the estimated salary range is €55,000 - €70,000 per year. This estimate takes into account the company's size and the location of the role.
Benefits:
Working Hours: Full-time (40 hours per week), with flexible working hours and the option for mobile working
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
Industry: Retail. REWE Group is one of the leading trade and tourism groups in Germany and Europe, operating with around 390,000 employees in 21 European countries. The company generated a total external turnover of over €92 billion in 2023.
Company Size: 10,001+ employees. As a large organization, REWE Group offers a broad range of career opportunities and prospects, as well as attractive benefits.
Founded: 1927. REWE Group has a long history and a strong reputation in the retail industry, making it a reliable employer with a bold innovative spirit.
Company Description:
Company Specialties:
Company Website: https://www.rewe-group.com/
ASSUMPTION: REWE Group's size and diverse range of business lines offer numerous opportunities for career growth and development. The company's cooperative structure fosters a collaborative and inclusive work environment.
Career Level: Mid-level. This role is suitable for experienced performance marketing professionals looking to take the next step in their career, with opportunities for growth and advancement within the company.
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing or a relevant department head and will work closely with internal stakeholders and external agencies.
Work Arrangement: On-site, with flexible working hours and the option for mobile working. The role may require occasional travel to other REWE Group locations or external agency offices.
Growth Opportunities:
ASSUMPTION: The Performance Marketing Manager role offers a clear path for career progression within the marketing department and the broader REWE Group organization. The company's size and diverse business lines provide numerous opportunities for growth and development.
Office Type: Corporate office. The role is based at the REWE Group headquarters in Frankfurt, Germany.
Office Location(s): Frankfurt, Germany
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option for mobile working. The role may require occasional overtime or weekend work to support marketing campaigns or events.
ASSUMPTION: Frankfurt offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth. The city's excellent infrastructure and high quality of life make it an attractive location for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance marketing, media planning, programmatic advertising, retargeting, affiliate marketing, budget management, campaign monitoring, project management, analytical skills, German, English
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong performance marketing experience and a data-driven mindset. Demonstrating your understanding of the role and the company will be crucial for success in the interview process.
ASSUMPTION: Familiarity with relevant MarTech systems and marketing automation platforms is essential for success in this role. Candidates should be comfortable working with data and using various tools to optimize marketing campaigns and improve performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: REWE Group values a data-driven and collaborative work environment, with a strong focus on customer satisfaction and innovation. Candidates who align with these values and demonstrate a strong work ethic and commitment to continuous learning will be well-suited to this role.
ASSUMPTION: The Performance Marketing Manager role presents both strategic and tactical challenges, requiring strong organizational skills, attention to detail, and the ability to work effectively with internal and external stakeholders.
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign execution, and project management, with a strong focus on performance optimization and data-driven decision-making. Candidates with relevant experience in performance marketing and a strong analytical mindset will find this role particularly appealing.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Performance Marketing Manager role, requiring a strong understanding of digital marketing channels, data analysis, and campaign optimization.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities. This can help you make an informed decision about whether the role is the right fit for you and increase your chances of success in the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.