Performance Marketing Manager (m/w/d) #9696

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) #9696

🔹 Company: Foxio Consulting GmbH

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-02-28

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Conducting A/B tests to enhance user experience and conversion rates
• Monitoring and improving website and campaign performance
• Analyzing customer lifecycles and developing effective lead funnels
• Implementing data-driven marketing strategies
• Identifying and exploring new marketing channels, planning and executing events and projects

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to A/B testing and performance monitoring.

📋 Key Responsibilities

✅ Conduct A/B tests to improve user experience and conversion rates

✅ Monitor and enhance website and campaign performance

✅ Analyze customer lifecycles and develop effective lead funnels

✅ Develop and implement data-driven marketing strategies

✅ Identify and explore new marketing channels, plan and execute events and projects

ASSUMPTION: The role may involve some project management responsibilities, as well as collaboration with cross-functional teams to implement marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in performance marketing, preferably in the B2B SaaS or tech sector

Required Skills:

• Expertise in planning and creating content for lead generation
• Fluency in German and English (written and spoken)
• Proficiency in Adobe Creative Cloud, Google Analytics, Webflow, and Jira
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the German B2B market

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and knowledge of the German B2B market would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for the role and location)

Benefits:

• DB-Jobticket
• Generous training program
• Workation offer and company pension scheme
• Flexible working hours and home office option

Working Hours: Full-time (40 hours/week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for growth and direct impact on the business

Founded: 2018 - A relatively young company with a focus on digital recruitment and personal consulting

Company Description:

• Foxio Consulting is a digital recruitment consultancy specializing in the placement of experts, managers, and digital professionals
• The company supports clients in the development and expansion of cross-functional teams, with a focus on product, marketing, sales, agile, UX/UI, and other areas
• Foxio Consulting is part of the CareerTeam group, which has been driving innovation in data-driven recruiting in the DACH region for over 10 years

Company Specialties:

• Recruitment and personal consulting
• Digitalization and transformation
• Hiring processes and growth strategies
• Marketing and product development

Company Website: foxio.com

ASSUMPTION: Foxio Consulting's focus on digital recruitment and personal consulting may lead to a more dynamic and innovative work environment, with a strong emphasis on data-driven decision-making.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a balance of strategic thinking and hands-on execution, with the potential for growth into a leadership position

Reporting Structure: The role may report directly to the Head of Marketing or a similar position, with the possibility of managing junior marketing team members or external agencies

Work Arrangement: Hybrid - A combination of on-site work at the company's office in Bielefeld and remote work, with flexible working hours

Growth Opportunities:

• Potential to take on more strategic responsibilities and lead a team as the company grows
• Opportunities to work on diverse projects and expand skillset within the marketing function
• Possibility to progress into a leadership role within the marketing department or the broader organization

ASSUMPTION: As a mid-sized company, Foxio Consulting may offer more opportunities for growth and career progression than larger organizations, with the potential for the right candidate to make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Modern, digital-focused office environment

Office Location(s): Bielefeld, North Rhine-Westphalia, Germany

Geographic Context:

• Bielefeld is a mid-sized city in the eastern part of North Rhine-Westphalia, with a population of around 330,000
• The city is known for its vibrant cultural scene, with a focus on music, theater, and art
• Bielefeld offers a mix of urban and rural living, with easy access to nature and outdoor activities

Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work from home

ASSUMPTION: The hybrid work arrangement may allow for a better work-life balance, with the option to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a member of the marketing team to discuss the role and its responsibilities in more detail
• Case study or presentation task to demonstrate problem-solving skills and strategic thinking
• Final interview with the company's founders or another senior member of the team

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with the company's values
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on data-driven strategies and A/B testing
• Tailor your resume and cover letter to emphasize your fit with the company's digital-focused and data-driven approach
• Prepare for the case study or presentation task by developing a data-driven marketing strategy for a hypothetical client or product

ATS Keywords: Performance marketing, A/B testing, data-driven strategy, lead generation, customer lifecycle, marketing channels, events, project management, German language, English language, Adobe Creative Cloud, Google Analytics, Webflow, Jira

ASSUMPTION: Foxio Consulting's focus on data-driven recruiting may result in a more structured and analytical interview process, with a strong emphasis on assessing the candidate's problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Google Analytics
• Webflow
• Jira
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools would be beneficial for this role, as they are commonly used in performance marketing.

👔 Cultural Fit Considerations

Company Values:

• Data-driven and innovative approach to recruitment and consulting
• Focus on digital transformation and growth strategies
• Collaborative and agile work environment

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Strong emphasis on data analysis and interpretation
• Collaborative and cross-functional, with the opportunity to work with various teams and stakeholders

Self-Assessment Questions:

• Do you thrive in a data-driven and dynamic work environment?
• Are you comfortable working with cross-functional teams and stakeholders to implement marketing strategies?
• Do you have a strong analytical mindset and a proven track record in performance marketing?

ASSUMPTION: Foxio Consulting's focus on data-driven decision-making and digital transformation may result in a more structured and analytical work environment, with a strong emphasis on collaboration and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a focus on data analysis and optimization
• Working with cross-functional teams and stakeholders to implement marketing strategies
• Keeping up with the latest trends and best practices in performance marketing, as the field is constantly evolving
• Adapting to a hybrid work environment, with a balance between on-site and remote work

ASSUMPTION: The role may present challenges in terms of managing multiple priorities and working with cross-functional teams, but these can be overcome with strong organizational skills and a collaborative mindset.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a stronger emphasis on data analysis and optimization, with a significant portion of time dedicated to A/B testing and performance monitoring
• In the German B2B market, this role may require a deeper understanding of the local market and customer segments
• Career progression in this role may involve taking on more strategic responsibilities and leading a team, with the potential for growth into a leadership position

ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on data-driven decision-making and optimization sets it apart from other roles in the field.

📝 Sample Projects

• Developing and implementing a data-driven marketing strategy for a new product launch, with a focus on A/B testing and performance optimization
• Analyzing customer lifecycle data to identify opportunities for lead generation and customer retention
• Conducting market research to identify new marketing channels and opportunities for growth

ASSUMPTION: Sample projects for this role may involve a strong focus on data analysis and optimization, with a emphasis on strategic thinking and problem-solving.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and how it applies to this role?
• How does the marketing team collaborate with other departments and stakeholders to implement marketing strategies?
• What opportunities are there for growth and career progression within the marketing department and the broader organization?
• How does the company support work-life balance, particularly in a hybrid work environment?
• Can you provide an example of a successful marketing campaign that the company has implemented, and what role did data analysis and optimization play in its success?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in performance marketing, with a focus on data-driven strategies and A/B testing
• Prepare for the case study or presentation task by developing a data-driven marketing strategy for a hypothetical client or product
• Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.