Performance Marketing Manager (m/w/d) #9696

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) #9696

🔹 Company: Foxio Consulting GmbH

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-02-28

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Conducting A/B tests to enhance user experience and conversion rates
• Monitoring and improving website and campaign performance
• Analyzing customer lifecycles and developing effective lead funnels
• Implementing data-driven marketing strategies
• Identifying and exploring new marketing channels, planning, and executing events and projects

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Conduct A/B tests to improve user experience and conversion rates

✅ Monitor and enhance website and campaign performance

✅ Analyze customer lifecycles and develop effective lead funnels

✅ Implement data-driven marketing strategies

✅ Identify and explore new marketing channels, plan and execute events and projects

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance marketing, preferably in a B2B SaaS or tech environment

Required Skills:

• Excellent German and English language skills
• Expertise in content planning for lead generation
• Proficient in Adobe Creative Cloud, Google Analytics, Webflow, and Jira
• Strong analytical and problem-solving skills

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the German B2B market

ASSUMPTION: Proficiency in the required tools and a strong understanding of data analysis are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market standards for mid-level marketing roles in Germany)

Benefits:

• DB-Jobticket
• Generous training program
• Workation offer
• Company pension scheme
• Flexible working hours
• Home office option

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in Germany, considering the company size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact

Founded: 2018 - Foxio Consulting is a relatively young company with a focus on digital recruitment and growth

Company Description:

• Foxio Consulting is a digital personal consultancy specializing in recruitment, with a focus on digitalization, hiring processes, marketing, product development, agile methodologies, and growth
• The company supports partners in building and expanding teams, with a strong emphasis on cultural fit
• Foxio Consulting is part of the CareerTeam group, the largest network in Germany for experts, C-level, IT, finance, industry 4.0, and healthcare recruitment

Company Specialties:

• Recruitment
• Personal consultancy
• Digitalization
• Hiring processes
• Marketing
• Product development
• Agile methodologies
• Growth
• Digital and transformation
• Team building and cross-functional teams
• Sales

Company Website: www.foxio.com

ASSUMPTION: Foxio Consulting's focus on digital recruitment and growth suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and development within the marketing function

Reporting Structure: The Performance Marketing Manager will likely report directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid - Expect a combination of on-site and remote work, with flexible hours

Growth Opportunities:

• Expanding skills in data analysis and marketing automation
• Gaining experience in a growing company with a focus on digital transformation
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: As a mid-level role in a growing company, this position offers opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid - Expect a combination of on-site work at the company's offices and remote work

Office Location(s): Bielefeld, Hamburg, and Berlin

Geographic Context:

• Bielefeld is a mid-sized city in North Rhine-Westphalia, Germany, with a growing tech and startup scene
• The city offers a good quality of life, with a reasonable cost of living compared to larger German cities
• Bielefeld is well-connected by train and highway, with easy access to major cities like Hamburg, Berlin, and Cologne

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the office locations provide opportunities for networking and collaboration with colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager
• Final interview with key stakeholders or team members

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Creativity and innovation in marketing strategies
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate strong analytical skills and data-driven decision-making abilities
• Showcase creativity and innovation in previous marketing campaigns
• Tailor your resume and cover letter to emphasize your fit with Foxio Consulting's company culture and values

ATS Keywords: Performance marketing, A/B testing, user experience, conversion rate, website performance, campaign performance, customer lifecycle analysis, lead funnel development, data-driven marketing strategy, marketing channel identification, event planning, project implementation, German language, English language, Adobe Creative Cloud, Google Analytics, Webflow, Jira

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Google Analytics
• Webflow
• Jira
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Proficiency in the listed tools is essential for success in this role, with the potential for additional tools to be introduced based on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and digital transformation
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Agile and dynamic work environment
• Focus on results and performance
• Strong emphasis on collaboration and communication
• Openness to new ideas and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with others and contributing to a team's success?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Foxio Consulting values candidates who are innovative, data-driven, collaborative, and eager to learn and grow in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Balancing creative and analytical aspects of the role
• Adapting to a growing and evolving company structure

ASSUMPTION: The role may present challenges in terms of workload, staying current with industry trends, and adapting to a growing company environment.

📈 Similar Roles Comparison

• Compared to similar roles in larger organizations, this position offers more opportunities for growth and impact in a smaller, agile environment
• In the German B2B market, this role is typical for a mid-level marketing professional, with a focus on performance and data-driven decision making
• Career progression may involve moving into senior marketing roles or management positions within the company or the broader CareerTeam group

ASSUMPTION: This role offers unique opportunities for growth and impact in a smaller, agile company, with potential career progression within the broader CareerTeam group.

📝 Sample Projects

• Developing and executing an A/B testing strategy to improve website conversion rates
• Analyzing customer lifecycle data to identify opportunities for lead funnel optimization
• Implementing a marketing automation workflow to improve lead nurturing and scoring

ASSUMPTION: Sample projects may involve a mix of creative and analytical tasks, with a focus on data-driven decision making and continuous improvement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for professional development and growth within the company?
• How does Foxio Consulting support work-life balance for its employees?
• What is the company's approach to innovation and staying current with industry trends?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to assess the company culture and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and their results
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.