📌 Core Information
🔹 Job Title: Performance Marketing Manager (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: July 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and development of digital marketing measures
- Management of external agencies for media planning, buying, and creation
- Optimization of marketing activities in the paid media realm
- Development and management of affiliate marketing strategies
- Budget planning and management for various marketing channels
- Collaboration with internal stakeholders on seasonal campaigns and projects
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to drive results and optimize marketing efforts.
📋 Key Responsibilities
✅ Strategic planning and development of digital marketing measures on a state-of-the-art setup, focusing on dynamic audience targeting across all funnel stages using dynamic creative optimization (DCO) ad formats
✅ Steering and coordination of external agencies for media planning, buying, and creation
✅ Optimization of marketing activities in the paid media realm, with a focus on programmatic advertising and retargeting, supplemented by direct bookings
✅ Development and management of affiliate marketing strategies to drive sales growth
✅ Planning and efficient management of marketing budgets for display, video, paid social media, and affiliate channels across the entire marketing funnel
✅ Creation of a roadmap based on budget and growth targets
✅ Weekly performance monitoring and reporting of campaigns and channels
✅ Technical setup management, collaborating with internal and external specialists (tracking, measurement, targeting/audiences, DCO setup, including feed management)
✅ Proactive and forward-looking campaign and project management
✅ Contribution to transparent monitoring and reporting
✅ Support for seasonal campaigns and projects in coordination with internal stakeholders
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively with both internal and external teams.
🎯 Required Qualifications
Education: Successfully completed university degree in media, communication, business, computer science, or a related field
Experience: 3-5 years of practical experience in performance marketing, with a focus on media planning along the marketing funnel, in an agency or corporate environment
Required Skills:
- Proven expertise in performance marketing, with a strong focus on media planning and optimization
- Solid technical understanding of MarTech systems and their interoperability (ad server, DSP, DMP/CDP, and Adobe Analytics)
- Strong analytical skills and a keen eye for data-driven decision-making
- Excellent project management skills, with the ability to work effectively with cross-functional teams
- Proficient in Microsoft Office Suite, with a focus on Excel
- Fluency in German and English, both written and spoken
Preferred Skills:
- Experience with dynamic creative optimization (DCO) and feed management
- Knowledge of the retail or tourism industries
- Familiarity with Adobe Analytics and other marketing analytics tools
ASSUMPTION: Candidates with a strong background in performance marketing and a solid understanding of MarTech systems are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a performance marketing manager with 3-5 years of experience in Germany, the estimated salary range is €55,000 to €75,000 per year. Final compensation will depend on the candidate's qualifications and experience.
Benefits:
- 30 days of vacation
- Canteen
- Attractive employee discounts
- Holiday and Christmas bonus
- Flexible working hours
- Mobile working
- Company bike (JobRad)
- Subsidized Germany ticket
- Fitness and wellness offerings
- 30 days of workation in an EU country
Working Hours: Full-time, with flexible hours and the option for mobile working
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and tourism
Company Size: REWE Group is a large, cooperatively organized trade and tourism group with over 10,000 employees worldwide. This size offers numerous opportunities for career growth and development.
Founded: 1927, with a rich history and a strong commitment to innovation and transformation in the retail and tourism sectors
Company Description:
- REWE Group is one of the leading trade and tourism groups in Germany and Europe
- The company operates in various sales lines, including supermarkets, drugstores, DIY stores, and travel agencies
- REWE Group is committed to sustainability, social responsibility, and supporting local communities
Company Specialties:
- Retail and tourism services
- Sustainability and social responsibility initiatives
- Innovation and transformation in the trade and tourism sectors
Company Website: www.rewe-group.com
ASSUMPTION: REWE Group's large size and diverse range of business lines offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the marketing department and collaborates with various internal stakeholders, including product teams and technical specialists
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional marketing channels or business lines
- Opportunities to work on special projects or initiatives, driving innovation and transformation within the company
ASSUMPTION: This role offers numerous opportunities for career growth and development within the company, given REWE Group's large size and diverse range of business lines.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with a focus on employee well-being and work-life balance
Office Location(s): Frankfurt, Hesse, Germany
Geographic Context:
- Frankfurt is a major economic hub in Germany, with a thriving retail and tourism industry
- The city offers a high quality of life, with numerous cultural attractions, recreational opportunities, and a vibrant nightlife
- Frankfurt is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with flexible hours and the option for mobile working
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a healthy work-life balance, while the modern office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with additional stakeholders
Key Assessment Areas:
- Performance marketing expertise and experience
- Analytical skills and data-driven decision-making
- Project management skills and ability to work effectively with cross-functional teams
- Fluency in German and English, both written and spoken
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research REWE Group and the retail industry to demonstrate your enthusiasm and understanding of the company and its business
ATS Keywords: Performance marketing, media planning, programmatic advertising, affiliate marketing, budget management, campaign optimization, project management, MarTech systems, data analysis, German, English
ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation and the attractive benefits package. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare thoroughly for the interview process.
🛠️ Tools & Technologies
- Ad server (e.g., Google Display & Video 360, The Trade Desk, or AppNexus)
- DSP (demand-side platform) (e.g., Google Display & Video 360, The Trade Desk, or Amazon Advertising Platform)
- DMP/CDP (data management platform/customer data platform) (e.g., Adobe Experience Platform, Tealium, or Segment)
- Adobe Analytics
- Microsoft Office Suite (Excel, PowerPoint, Word)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the performance marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Reliability
- Innovation
- Sustainability
- Social responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
- Results-oriented and goal-focused
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to manage a difficult stakeholder or team member? How did you handle the situation?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Applicants who share REWE Group's values and work style are more likely to be a good fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest trends and best practices in performance marketing
- Balancing strategic planning with day-to-day campaign management
- Working effectively with both internal and external teams
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable work style, and a keen eye for data-driven decision-making.
📈 Similar Roles Comparison
- This role is similar to other performance marketing manager positions, but with a focus on media planning and optimization along the marketing funnel
- Unlike some roles, this position requires a strong technical understanding of MarTech systems and their interoperability
- Career progression in this role may lead to senior marketing or management positions within the company
ASSUMPTION: Applicants should compare this role to similar positions in the industry to ensure it aligns with their career goals and expectations.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for a new product launch
- Optimizing campaign performance across multiple channels to drive sales growth and improve ROI
- Managing an external agency to execute a large-scale marketing campaign, with a focus on media planning and buying
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of collaboration with internal and external teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to performance marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its performance marketing campaigns, and how is this role expected to contribute to those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and will help applicants better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the REWE Group careers portal
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare for the interview process by researching REWE Group and the retail industry, and practicing common interview questions and answers
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
