Performance Marketing Manager (m/w/d)

📌 Core Information - Job Title: Performance Marketing Manager (m/w/d) - Company: Start To Finish Consulting GmbH - Location: Remote (Germany) - Job Type: Full-time - Category: Marketing - Date Posted: 2025-06-16 - Experience Level: Mid-level (3-5 years) - Remote Status: Remote (Germany) 🚀 Job Overview Key aspects of this role include: - Planning, executing, and optimizing Meta and Google Ads campaigns with a significant ad spend (€700,000+ per month) - Collaborating with the creative team to develop engaging ad content - Analyzing campaign performance and reporting on relevant KPIs - Perspectively taking over the entire marketing department from the CEO ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong analytical and creative skills. 📋 Key Responsibilities ✅ Plan, execute, and optimize Meta and Google Ads campaigns with a significant ad spend (€700,000+ per month) ✅ Collaborate with the creative team to develop engaging ad content ✅ Analyze campaign performance and report on relevant KPIs ✅ Optimize marketing funnels to improve performance ✅ Perspectively take over the entire marketing department from the CEO ASSUMPTION: This role involves continuous learning and adaptation to new trends and tools in the digital marketing landscape. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) - Experience: 3-5 years of experience in performance marketing, with a focus on Meta and Google Ads - Required Skills: - Proficiency in Google Analytics, Meta Business Suite, Google Tag Manager, and tracking setups - Strong analytical skills and data-driven mindset - Creativity and a keen eye for engaging ad content - Fluent in German and English Preferred Skills: - Experience with A/B testing and conversion rate optimization - Familiarity with marketing automation tools (e.g., HubSpot, Marketo) - Knowledge of the fitness industry or related markets ASSUMPTION: Candidates with a proven track record of driving results in performance marketing campaigns will be highly competitive for this role. 💰 Compensation & Benefits - Salary Range: €55,000 - €70,000 per year (based on experience and performance) - Benefits: - Flexible work hours and remote work arrangement - Professional development opportunities - Monthly product allowance (e.g., protein shakes, supplements) - Team retreats (3-4 times per year) - Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely ASSUMPTION: The salary range is based on industry standards for mid-level performance marketing roles in Germany. 📌 Applicant Insights 🔍 Company Context - Industry: Staffing and Recruiting, specializing in E-commerce and FBA - Company Size: Small (2-10 employees) - Founded: 2019 - Company Description: - Start To Finish is a recruiting boutique focused on supporting E-commerce and FBA companies in finding top talent - They have worked with over 100 clients, including Snocks, SellerX, Naturtreu, and Paul Valentine - Company Specialties: - Recruiting and headhunting for E-commerce and FBA companies - Active sourcing and employer branding Company Website: starttofinish.de ASSUMPTION: Start To Finish's expertise in E-commerce and FBA recruiting makes them an ideal partner for finding top marketing talent in these industries. 📊 Role Analysis - Career Level: Mid-level (3-5 years of experience) - Reporting Structure: This role reports directly to the CEO and works closely with the creative team - Work Arrangement: Remote (Germany), with flexible hours and the ability to work from anywhere in the country - Growth Opportunities: - Potential to take over the entire marketing department from the CEO - Opportunities to learn and develop new skills in digital marketing ASSUMPTION: This role offers strong growth potential for the right candidate, with the opportunity to take on more responsibility and leadership as the company continues to grow. 🌍 Location & Work Environment - Office Type: Remote (no physical office) - Office Location(s): N/A (remote work only) - Geographic Context: Germany, with a focus on the German market and German-speaking customers - Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively in a remote work environment. 💼 Interview & Application Insights - Typical Process: Online application, phone or video screen, technical assessment, final interview with the CEO - Key Assessment Areas: Technical skills (Meta and Google Ads, Google Analytics), analytical skills, creativity, cultural fit - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful performance marketing campaigns you've managed in the past - Be ready to discuss your approach to data-driven decision-making and optimization ATS Keywords: Performance Marketing, Meta Ads, Google Ads, Google Analytics, Data Analysis, Marketing Funnels, KPI Reporting, Tracking Setups, Team Collaboration, Fluent German, Fluent English ASSUMPTION: Applicants should focus on demonstrating their technical skills and providing concrete examples of their past performance in their application materials. 🛠️ Tools & Technologies - Google Analytics - Meta Business Suite - Google Tag Manager - Tracking setups (e.g., Google Tag Manager, Google Analytics goals, UTM parameters) - Marketing automation tools (e.g., HubSpot, Marketo) - optional ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to optimize performance marketing campaigns. 👔 Cultural Fit Considerations - Company Values: - Data-driven decision-making - Continuous learning and improvement - Collaboration and teamwork - Creativity and innovation - Work Style: - Autonomous and self-motivated - Results-oriented and focused on KPIs - Strong communication and collaboration skills - Adaptable and open to new ideas and approaches Self-Assessment Questions: - How do you approach data-driven decision-making in performance marketing campaigns? - Can you provide an example of a time when you optimized a marketing funnel to improve performance? - How do you stay up-to-date with the latest trends and tools in digital marketing? ASSUMPTION: Candidates who are a strong cultural fit for this role will be highly motivated, data-driven, and results-oriented, with a strong desire to learn and grow in their career. ⚠️ Potential Challenges - Managing a significant ad spend (€700,000+ per month) requires strong budget management and optimization skills - Working remotely requires strong self-motivation, time management, and communication skills - The fitness industry can be competitive, with a focus on engaging and innovative marketing campaigns ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic environment. 📈 Similar Roles Comparison - Comparison Point 1: This role focuses on performance marketing, while related roles may focus on other aspects of marketing, such as content strategy, SEO, or social media - Comparison Point 2: The fitness industry is competitive, with a focus on engaging and innovative marketing campaigns - Comparison Point 3: This role offers strong growth potential, with the opportunity to take on more responsibility and leadership as the company continues to grow ASSUMPTION: Candidates should research similar roles and companies in the industry to better understand the competitive landscape and identify opportunities for growth and development. 📝 Sample Projects - Project Example 1: Optimizing a Meta Ads campaign to improve click-through rate and reduce cost per acquisition - Project Example 2: Developing a marketing funnel to improve conversion rate and increase revenue - Project Example 3: Collaborating with the creative team to develop engaging ad content for a new product launch ASSUMPTION: Candidates should be prepared to discuss their approach to project management and provide concrete examples of their past performance in their application materials. ❓ Key Questions to Ask During Interview - Question 1: Can you describe the marketing team's structure and how this role fits into it? - Question 2: How does the company approach data-driven decision-making in performance marketing campaigns? - Question 3: What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them? - Question 4: How does the company support the professional development and growth of its employees? - Question 5: What is the company's approach to work-life balance, and how does that manifest in this role? ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to driving results and contributing to the team's success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: join.com - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of successful performance marketing campaigns you've managed in the past - Be ready to discuss your approach to data-driven decision-making and optimization - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.