Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: Motel One

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time (Vollzeit)

🔹 Category: Hospitality

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Cross-channel management and development of online advertising measures
• Data-driven strategies to enhance brand visibility and reach target audiences
• Continuous optimization of measures to increase bookings
• Collaboration with external agencies and service providers
• Strategic development of performance marketing strategies

ASSUMPTION: This role requires a strong background in performance marketing and a solid understanding of data analysis to drive effective advertising campaigns.

📋 Key Responsibilities

✅ Plan, execute, and optimize all online advertising measures for Motel One and The Cloud One Hotels

✅ Develop and manage performance-oriented campaigns across all digital channels and the entire funnel

✅ Analyze, monitor, and report on campaign performance, and derive actionable insights

✅ Ensure the quality and effectiveness of ad accounts, and coordinate external service providers and agencies

✅ Create media plans, budget distributions, and forecasts to optimize marketing budgets

✅ Conduct A/B tests and optimize creatives, landing pages, and targeting based on clear KPIs

✅ Expand and maintain retargeting and prospecting strategies

✅ Implement, utilize, and optimize first-party data approaches for performance marketing

✅ Develop and improve attribution, campaign optimization, and marketing mix models

✅ Strategically develop and manage online advertising measures with a holistic view of channel synergies, target audience reach, and long-term marketing impact

ASSUMPTION: The role requires a high level of self-motivation, structured working methods, and a strong analytical mindset to succeed in a dynamic and data-driven environment.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, Data Science, or a comparable qualification

Experience: Several years of experience in performance marketing, ideally in the hospitality or travel sector

Required Skills:

• Proficient in common advertising systems (e.g., Google Ads, Meta Ads Manager, Display Networks)
• Strong analytical skills and proficiency in tracking and reporting tools (e.g., Google Analytics, Data Studio)
• Excellent understanding of KPIs such as ROAS, CPO, conversion rate, and customer journey
• Self-motivated, structured, and solution-oriented working methods
• Strong teamwork skills and hands-on mentality
• Excellent German and English language skills

Preferred Skills:

• Experience with first-party data approaches and data-driven marketing strategies
• Knowledge of marketing mix models and attribution analysis

ASSUMPTION: Candidates with a strong background in performance marketing and a solid understanding of data analysis will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a performance marketing manager with 5-10 years of experience in the hospitality sector in Munich, the estimated salary range is €60,000 - €80,000 per year. This estimate may vary depending on the candidate's specific qualifications and experience.

Benefits:

• Attractive employee discounts at Motel One and The Cloud One Hotels
• Comprehensive training and development opportunities
• Dynamic and international work environment
• Modern and centrally located office in Munich

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:00 PM. Flexible working hours and remote work options may be available upon agreement.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Motel One operates in the budget hotel segment, focusing on modern design and high service quality at affordable prices. The company competes with other budget hotel chains and independent hotels.

Company Size: Small to medium-sized (11-50 employees). This size allows for a more agile and dynamic work environment, with opportunities for close collaboration and growth.

Founded: 2000. Motel One was founded in Munich, Germany, and has since expanded to over 100 hotels in 13 countries.

Company Description:

• Motel One is a budget hotel chain that focuses on modern design, high service quality, and centrally located properties
• The company aims to provide an affordable and stylish accommodation option for both business and leisure travelers
• Motel One offers a unique and consistent brand experience across all its properties, with a strong emphasis on design and local influences

Company Specialties:

• Budget hotel accommodation
• Modern and stylish design
• High service quality and affordable pricing
• Centrally located properties

Company Website: https://www.motel-one.com/

ASSUMPTION: Motel One's focus on modern design and high service quality at affordable prices sets it apart from other budget hotel chains and independent hotels. The company's unique brand identity and commitment to consistent quality make it an attractive employer in the hospitality industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience in performance marketing and a strong understanding of data analysis to drive effective advertising campaigns.

Reporting Structure: The performance marketing manager will report directly to the head of marketing or a similar position and work closely with external agencies and service providers.

Work Arrangement: On-site, with the possibility of flexible working hours and remote work options upon agreement.

Growth Opportunities:

• Expansion of responsibilities within the marketing department, such as overseeing additional marketing channels or managing a team
• Career progression to a senior marketing role or a management position within the company
• Opportunities to work on international projects and gain experience in different markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern and centrally located office in Munich, Germany

Office Location(s): Tegernseer Landstraße 165, 81539 Munich, Germany

Geographic Context:

• Munich is the capital and largest city of the German state of Bavaria, with a population of over 1.5 million people
• The city is known for its vibrant culture, rich history, and strong economy, with a particular focus on the automotive, IT, and creative industries
• Munich offers a high quality of life, with excellent public transportation, a wide range of cultural attractions, and numerous green spaces

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:00 PM. Flexible working hours and remote work options may be available upon agreement.

ASSUMPTION: Munich offers a dynamic and multicultural work environment, with a strong economy and a high quality of life. The city's central location and excellent public transportation make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the hiring manager and/or team members
• Final interview with the head of marketing or a similar position
• Job offer and onboarding

Key Assessment Areas:

• Performance marketing expertise and experience
• Data analysis skills and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Include specific examples of successful advertising campaigns and data-driven strategies you have implemented in the past
• Demonstrate your understanding of the hospitality industry and Motel One's unique brand identity

ATS Keywords: Performance marketing, online advertising, data analysis, campaign management, Google Ads, Meta Ads Manager, Display Networks, A/B testing, budget management, KPI understanding, tracking tools, reporting tools, team collaboration, creative optimization, customer journey, data-driven marketing

ASSUMPTION: Motel One uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Display Networks
• Google Analytics
• Data Studio
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The performance marketing manager will be expected to have a strong working knowledge of common advertising systems, tracking and reporting tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Passion for hospitality
• Customer focus
• Teamwork and collaboration
• Innovation and continuous improvement
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on data-driven decision-making
• Close collaboration with external agencies and service providers
• Opportunities for international exposure and growth

Self-Assessment Questions:

• How do you align with Motel One's passion for hospitality and commitment to customer focus?
• How comfortable are you working in a dynamic and data-driven environment, and collaborating with external partners?
• How well do your personal work style and values match with Motel One's company culture and values?

ASSUMPTION: Motel One values candidates who are passionate about hospitality, customer-focused, and able to thrive in a dynamic and data-driven work environment. Strong teamwork and collaboration skills, as well as a commitment to continuous improvement and innovation, are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple advertising campaigns and channels simultaneously
• Analyzing and interpreting complex data sets to derive actionable insights
• Collaborating effectively with external agencies and service providers
• Keeping up with the latest trends and developments in performance marketing and data analysis
• Balancing the need for data-driven decision-making with creative and innovative approaches

ASSUMPTION: The performance marketing manager will face a range of challenges, including managing multiple advertising campaigns, analyzing complex data sets, and collaborating with external partners. Successful candidates will be able to balance data-driven decision-making with creative and innovative approaches, and keep up with the latest trends and developments in their field.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on online advertising and data-driven strategies
• Compared to other performance marketing roles, this position offers a unique opportunity to work in the hospitality industry and gain experience in a dynamic and international work environment
• Career progression in this role could lead to senior marketing positions or management roles within the company

ASSUMPTION: This role offers a unique opportunity to work in the hospitality industry and gain experience in a dynamic and international work environment. Compared to other performance marketing roles, this position offers a strong focus on data-driven decision-making and the chance to work with a well-known and established brand.

📝 Sample Projects

• Developing and executing a targeted online advertising campaign to promote a new hotel opening
• Analyzing customer data to identify trends and optimize marketing strategies
• Collaborating with external agencies to create and implement a comprehensive retargeting strategy

ASSUMPTION: The performance marketing manager will be expected to work on a range of projects, from developing and executing targeted advertising campaigns to analyzing customer data and collaborating with external partners. Successful candidates will have a proven track record of delivering results in similar roles and a strong understanding of data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Motel One approach collaboration with external agencies and service providers?
• What opportunities are there for professional growth and development within the company?
• How does Motel One balance data-driven decision-making with creative and innovative approaches?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company culture, and the opportunities for professional growth and development. This can also demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare examples of successful advertising campaigns and data-driven strategies you have implemented in the past
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.