Performance Marketing Manager (m/w/d) - Kartenliebe

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) - Kartenliebe

🔹 Company: myposter GmbH

🔹 Location: Munich, Germany (remote OK)

🔹 Job Type: Full-Time / Part-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK (Munich, Bergkirchen, Berlin, Germany)

🚀 Job Overview

Key aspects of this role include:

• Conception, management, and optimization of performance marketing campaigns with a focus on SEA (Search, Shopping, PMax) in Google and Microsoft Ads
• Data-driven strategy development to maximize campaign efficiency
• Continuous improvement of assets and shopping feeds to enhance relevance, conversions, and user experience
• Efficient reporting, monitoring, and alert systems for campaign performance control
• Automation and AI utilization for smarter campaign management and testing of new Google Ads & Microsoft features
• Proactive development of various performance marketing channels and cross-channel projects

ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Conceptualize, manage, and optimize performance marketing campaigns with a focus on SEA (Search, Shopping, PMax) in Google and Microsoft Ads

✅ Analyze campaign performance and develop data-driven strategies to maximize efficiency

✅ Continuously improve assets and shopping feeds to enhance relevance, conversions, and user experience

✅ Build efficient reporting, monitoring, and alert systems for campaign performance control

✅ Utilize automation and AI for smarter campaign management and test new Google Ads & Microsoft features

✅ Proactively develop various performance marketing channels and cross-channel projects

ASSUMPTION: This role requires strong analytical skills, a deep understanding of performance marketing channels, and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in performance marketing, with a focus on SEA campaigns

Required Skills:

• Proficient in Google Ads, Microsoft Ads, Google Analytics, Google Merchant Center, and feed management tools
• Strong data analysis skills and experience with Excel
• Proven ability to manage large budgets and optimize performance
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with marketing automation, tracking, attribution, and remarketing
• Familiarity with AI and machine learning tools

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving campaign success are most likely to excel in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (full-time) - Based on industry standards for mid-senior level performance marketing roles in Germany

Benefits:

• Access to the latest tools and automation technologies
• Collaborative team environment with room for personal growth
• Flexible work arrangements (remote, Munich, Bergkirchen, Berlin)
• Flat hierarchies, direct communication, and quick decision-making
• Regular feedback conversations and opportunities for further education
• Regular meetups, team events, and employee discounts
• Fitness and wellness access with EGYM WELLPASS and job mobility with JobRad

Working Hours: 40 hours per week, with flexible hours and the possibility of part-time work

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level performance marketing roles in Germany. The benefits package is designed to attract and retain top talent in the competitive German job market.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and digital printing

Company Size: Medium-sized (201-500 employees)

Founded: 2011

Company Description:

• myposter is a young and dynamic e-commerce company specializing in digital printing
• Offers a wide range of print products, including posters, canvases, and photo books
• Committed to providing the best online shopping experience and top-notch customer service

Company Specialties:

• E-commerce
• Digital printing
• Software development

Company Website: inside.myposter.de

ASSUMPTION: myposter is a well-established company in the e-commerce and digital printing industry, with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the marketing team lead or head of marketing

Work Arrangement: Remote OK (Munich, Bergkirchen, Berlin, Germany) with flexible hours and the possibility of part-time work

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion of responsibilities to include additional marketing channels or teams
• Potential to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Munich, Bergkirchen, and Berlin

Office Location(s): Nymphenburger Str. 12, Munich; Breitenau 7, Bergkirchen; Sonnenallee 14, Bitterfeld-Wolfen

Geographic Context:

• Munich: Vibrant city with a strong job market and numerous cultural attractions
• Bergkirchen: Quiet, suburban location with easy access to Munich
• Berlin: Diverse, multicultural city with a thriving tech and startup scene

Work Schedule: Flexible hours with the possibility of part-time work

ASSUMPTION: The remote-friendly work environment and flexible hours allow for a healthy work-life balance, while the modern office spaces foster collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the marketing team lead or head of marketing
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Performance marketing expertise and campaign management skills
• Data analysis and optimization capabilities
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for interview questions focused on your performance marketing expertise, data analysis skills, and cultural fit

ATS Keywords: Performance Marketing, SEA, Google Ads, Microsoft Ads, Google Analytics, Data Analysis, Excel, Marketing Automation, Tracking, Attribution, Remarketing

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics
• Google Merchant Center
• Feed management tools
• Excel
• Marketing automation tools (e.g., HubSpot, Marketo)
• AI and machine learning tools (e.g., Google's AutoML, Microsoft's Azure Machine Learning)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to manage and optimize performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and honesty

Work Style:

• Data-driven and analytical
• Proactive and autonomous
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong data-driven mindset and a proven track record of optimizing performance marketing campaigns?
• Are you comfortable working independently and taking ownership of your responsibilities?
• Do you thrive in a collaborative, team-oriented environment and enjoy working with others to achieve common goals?

ASSUMPTION: Candidates who align with myposter's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing large budgets and optimizing performance under tight deadlines
• Keeping up with the latest trends and best practices in performance marketing
• Balancing multiple priorities and projects simultaneously
• Working remotely and maintaining productivity in a virtual environment

ASSUMPTION: These challenges require strong time management, prioritization, and communication skills, as well as the ability to adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven decision making and performance optimization
• Performance marketing managers are typically responsible for a specific channel or set of channels, rather than overseeing the entire marketing department
• Career progression may involve expanding responsibilities to include additional channels or teams, rather than moving into a management or executive role

ASSUMPTION: This role is distinct from traditional marketing roles and requires a unique set of skills and experiences to succeed.

📝 Sample Projects

• Developing and implementing a comprehensive data-driven strategy to optimize performance marketing campaigns across multiple channels
• Conducting a thorough analysis of campaign performance and identifying opportunities for improvement and optimization
• Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that drive measurable results

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the role and the types of initiatives that the successful candidate will be expected to undertake.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of performance marketing campaigns, and how are they tracked and reported?
• How does the company approach innovation and staying ahead of industry trends in performance marketing?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the myposter job portal
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for interview questions focused on your technical expertise, data analysis skills, and cultural fit
• Follow up with the HR department one week after submitting your application to inquire about the status of your application
• If invited to an interview, arrive prepared with specific examples of your performance marketing achievements and a clear understanding of the role and company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.