Performance Marketing Manager (m/w/d) Paid Social & SEA

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) Paid Social & SEA

🔹 Company: Bodenglück

🔹 Location: Südbrookmerland, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing paid advertising campaigns on Google Ads and Meta Ads platforms
• Budget management and allocation based on KPIs
• Tracking, analytics, and ensuring data validity
• Creative testing and development of new ad angles
• Strategic planning and growth identification
• Collaboration with internal teams and external partners

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of campaigns to maximize ROI.

📋 Key Responsibilities

✅ Campaign Management: Steer our paid advertising channels – Google Ads (Search, Shopping, Display, YouTube) and Meta Ads – in collaboration with our agency

✅ Budget Responsibility: Manage a six-figure monthly budget and make KPI-based decisions on allocation

✅ Tracking & Analytics: Ensure the technical foundation is in place – GA4, sGTM, Consent Mode, Attribution – and guarantee valid data

✅ Creative Testing: Develop new ad angles, brief creatives, and oversee tests together with our content team and agency

✅ Strategy & Scaling: Analyze campaigns, develop new approaches, derive recommendations, and identify new growth levers

✅ Collaboration: Work closely with content, CRM, external service providers, and the management to ensure everyone is pulling in the same direction

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a cross-functional team environment.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, business, or a related field

Experience: At least 3 years of operational experience with Meta Ads and Google Ads, ideally in E-Commerce or DIY sectors

Required Skills:

• Proven experience with Google Ads (Search, Shopping, Display, YouTube) and Meta Ads
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with GA4, GTM, and SQL
• Knowledge of the E-Commerce or DIY industries
• Fluency in English

ASSUMPTION: Proficiency in Microsoft Excel and Google Workspace is expected, as these tools are essential for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for the region)

Benefits:

• Flexible working hours
• Hybrid working arrangement
• 28 vacation days
• Company bike (JobRad)
• Company pension scheme
• Employee discount on all floors
• Access to a strong E-Commerce network
• Motivated team with a strong desire to achieve common goals

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bodenglück operates in the online and mail order retail industry, specializing in floor coverings

Company Size: Bodenglück is a small company with 11-50 employees, offering a dynamic and agile work environment

Founded: Bodenglück was founded in 2020 and has since grown to become a leading online retailer for floor coverings

Company Description:

• Bodenglück aims to simplify the process of choosing the perfect floor covering by showing customers only the options that truly match their needs
• The company focuses on providing a user-friendly and efficient online shopping experience
• Bodenglück offers a wide range of floor coverings, including laminate, click vinyl, sticky vinyl, parquet, and more

Company Specialties:

• Laminate flooring
• Click vinyl flooring
• Sticky vinyl flooring
• Parquet flooring
• Floor coverings
• Bodenglück
• Dream floor
• Product floor
• Floor purchase
• And wish floor

Company Website: www.bodenglueck.de

ASSUMPTION: Bodenglück's focus on providing a personalized and efficient shopping experience sets it apart from traditional online retailers.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in paid advertising campaigns

Reporting Structure: The Performance Marketing Manager will report directly to the management and work closely with various internal teams and external partners

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work

Growth Opportunities:

• As Bodenglück continues to grow, there may be opportunities for the Performance Marketing Manager to expand their team and take on more strategic responsibilities
• The company encourages professional development and may provide opportunities for training and certification

ASSUMPTION: Given Bodenglück's rapid growth, there may be opportunities for the right candidate to grow with the company and take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Bodenglück's office is located in Südbrookmerland, Germany, and offers a modern and collaborative work environment

Office Location(s): Gewerbestraße 1, Südbrookmerland, Niedersachsen 26624, DE

Geographic Context:

• Südbrookmerland is a municipality in the district of Aurich, in Lower Saxony, Germany
• The region is known for its scenic landscapes and is located near the North Sea coast
• The office is easily accessible by car and public transportation

Work Schedule: The work schedule is flexible, with the option to work remotely some days. The core working hours are from 9:00 AM to 5:00 PM (CET)

ASSUMPTION: The work environment at Bodenglück is dynamic and collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the management team to discuss the role in more detail and assess technical skills
• Final interview with the CEO to discuss the role and company culture

Key Assessment Areas:

• Technical skills in paid advertising campaigns and analytics
• Data-driven mindset and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Bodenglück's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with paid advertising campaigns and provide specific examples of your achievements
• Demonstrate your understanding of Bodenglück's business model and how your skills and experience align with the company's goals

ATS Keywords: Paid advertising, Google Ads, Meta Ads, campaign management, budget allocation, tracking, analytics, creative testing, strategy development, collaboration, E-Commerce, DIY

ASSUMPTION: The application process at Bodenglück is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.

🛠️ Tools & Technologies

• Google Ads (Search, Shopping, Display, YouTube)
• Meta Ads (Facebook, Instagram, Messenger)
• GA4 (Google Analytics 4)
• GTM (Google Tag Manager)
• Excel
• Google Workspace (Gmail, Google Drive, Google Docs)
• Looker (SQL knowledge is a plus)

ASSUMPTION: The tools and technologies listed are essential for this role, and candidates should have a strong working knowledge of each platform.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Simplicity
• Transparency
• Collaboration
• Continuous learning

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and open to feedback
• Results-oriented and proactive

Self-Assessment Questions:

• Do you have a strong data-driven mindset and enjoy analyzing campaign performance to optimize results?
• Are you comfortable working in a collaborative environment and communicating effectively with various teams and stakeholders?
• Do you thrive in a dynamic and agile work environment, and are you open to feedback and continuous learning?

ASSUMPTION: Bodenglück values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to work effectively in a cross-functional team environment
• Candidates may face the challenge of managing a significant budget and making KPI-based decisions
• The role may require occasional overtime or weekend work to ensure campaign performance and data accuracy
• The work environment may be dynamic and fast-paced, with the need to adapt to changing priorities and deadlines

ASSUMPTION: The potential challenges listed are common to roles of this nature and can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Paid Media Manager or Performance Marketing Manager in other E-Commerce or online retail companies
• However, Bodenglück's focus on providing a personalized and efficient shopping experience sets it apart from traditional online retailers
• Candidates with experience in the E-Commerce or DIY industries may find this role particularly appealing

ASSUMPTION: While this role shares similarities with other performance marketing roles, Bodenglück's unique business model and focus on customer-centricity make it a distinctive opportunity.

📝 Sample Projects

• Developing and executing a campaign to promote a new product line on Google Ads and Meta Ads
• Analyzing campaign performance data to identify trends and optimize results
• Collaborating with the content team to create and test new ad creatives
• Researching and implementing new targeting strategies to improve campaign performance

ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities the Performance Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer-centricity and how it translates into marketing strategies?
• How does the management team support the growth and development of the marketing team?
• What are the key priorities for this role in the first 90 days?
• How does Bodenglück measure the success of its marketing campaigns, and how are those metrics used to inform strategy?
• What is the work-life balance like for employees in this role, and how does the company support work-life balance?

ASSUMPTION: The key questions listed are designed to help candidates assess the fit of the role and the company culture, as well as to gain a better understanding of the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Bodenglück's business model and industry trends
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.