π Core Information
πΉ Job Title: Performance Marketing Manager (m/w/d) Paid Social & SEA
πΉ Company: BodenglΓΌck
πΉ Location: SΓΌdbrookmerland, Deutschland
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-04
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Steering paid media channels (Google Ads & Meta Ads) to drive performance
- Managing a six-figure monthly budget and making KPI-driven allocation decisions
- Ensuring valid data through tracking, analytics, and consent management
- Collaborating with internal teams and external agencies to develop and test creatives
- Analyzing campaigns, developing strategies, and identifying growth opportunities
- Working closely with various teams, including content, CRM, and the executive board
ASSUMPTION: This role requires a strong focus on data-driven decision making and close collaboration with multiple teams to optimize performance marketing efforts.
π Key Responsibilities
β
Campaign Management: Steer paid media channels, including Google Ads (Search, Shopping, Display, YouTube) and Meta Ads, in collaboration with an agency
β
Budget Management: Manage a six-figure monthly budget and make KPI-driven allocation decisions
β
Tracking & Analytics: Ensure valid data through GA4, Google Tag Manager, consent mode, and attribution
β
Creative Testing: Develop new ad angles, brief creatives, and oversee tests in collaboration with the content team and agency
β
Strategy & Scaling: Analyze campaigns, develop new strategies, and identify growth opportunities
β
Collaboration: Work closely with content, CRM, external service providers, and the executive board
ASSUMPTION: This role requires a high level of self-organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.
π― Required Qualifications
Education: Relevant degree or equivalent professional experience
Experience: At least 3 years of operational experience with Meta Ads and Google Ads, preferably in E-Commerce or DIY sectors
Required Skills:
- Proven experience with tracking, attribution, Merchant Center, PMax, and testing strategies
- Familiarity with Google Workspace, GA4, GTM, Excel, and Looker (SQL knowledge is a plus)
- Data-driven mindset and ability to use budgets as a strategic lever
- Strong collaboration skills and team spirit
Preferred Skills:
- Experience with SQL
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on paid social and search engine advertising, to be successful in this role.
π° Compensation & Benefits
Salary Range: β¬55,000 - β¬70,000 per year (AI estimate based on experience level and location)
Benefits:
- Active involvement in shaping the performance strategy of a growing e-commerce company
- Promotion of independent work and quick decision-making processes
- Flexible working hours and hybrid work arrangement (28 vacation days)
- Company bicycle, company pension scheme, and employee discount on all floors
- Access to a strong e-commerce network
- Motivated team with a strong desire to achieve results
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: E-commerce (Flooring & DIY sector)
Company Size: Small to medium-sized (11-50 employees)
Founded: 2015 (10 years in business)
Company Description:
- BodenglΓΌck is a growing e-commerce company specializing in flooring and DIY products
- The company aims to make the choice of the perfect floor as easy and inspiring as possible for its customers
- BodenglΓΌck values a strong team spirit, independent work, and quick decision-making
Company Specialties:
- E-commerce
- Flooring & DIY products
- Performance marketing
Company Website: bodenglueck.de
ASSUMPTION: BodenglΓΌck is a growing e-commerce company with a strong focus on performance marketing to drive sales and customer acquisition.
π Role Analysis
Career Level: Mid-level marketing professional with a focus on performance marketing
Reporting Structure: Reports directly to the executive board, collaborating closely with content, CRM, and external service providers
Work Arrangement: Hybrid (on-site with flexible hours)
Growth Opportunities:
- Potential to shape the performance marketing strategy and drive business growth
- Possibility to expand skills and knowledge in the e-commerce and DIY sectors
- Opportunity to work with a motivated team and contribute to the company's success
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's performance marketing efforts.
π Location & Work Environment
Office Type: Hybrid (onsite with flexible hours)
Office Location(s): SΓΌdbrookmerland, Deutschland
Geographic Context:
- SΓΌdbrookmerland is located in the district of Aurich in Lower Saxony, Germany
- The region offers a mix of urban and rural environments, with easy access to nature and outdoor activities
- The office is situated in a convenient location with good transportation links
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
πΌ Interview & Application Insights
Typical Process:
- Online application and initial screening
- Phone or video call interview to discuss qualifications and fit
- On-site interview with the executive board and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Relevant experience and skills in performance marketing
- Data-driven mindset and ability to make strategic decisions
- Strong collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for behavioral and situational interview questions focused on data-driven decision making and collaboration
- Research the company and industry to demonstrate your enthusiasm and understanding
ATS Keywords: Paid Social, SEA, Google Ads, Meta Ads, Campaign Management, Budget Management, Tracking, Analytics, Creative Testing, Strategy Development, Collaboration, E-commerce, DIY, Flooring
ASSUMPTION: The application process is designed to assess the candidate's relevant experience, skills, and cultural fit for the role and company.
π οΈ Tools & Technologies
- Google Ads (Search, Shopping, Display, YouTube)
- Meta Ads (Facebook, Instagram, etc.)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Excel
- Looker (SQL knowledge is a plus)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Independent work
- Strong team spirit
- Quick decision-making
Work Style:
- Data-driven and strategic
- Collaborative and communicative
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you have a strong data-driven mindset and the ability to make strategic decisions based on performance metrics?
- Are you comfortable working closely with multiple teams and stakeholders to achieve common goals?
- Do you thrive in an environment that values independent work and quick decision-making?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying employment experience.
β οΈ Potential Challenges
- Managing a significant monthly budget and making KPI-driven allocation decisions
- Ensuring valid data through tracking, analytics, and consent management
- Collaborating effectively with multiple teams and external service providers
- Adapting to the unique aspects of the e-commerce and DIY sectors
ASSUMPTION: These challenges can be overcome by a strong candidate with relevant experience, a data-driven mindset, and excellent collaboration skills.
π Similar Roles Comparison
- This role is similar to other performance marketing manager positions but focuses specifically on paid social and search engine advertising channels
- Experience in the e-commerce and DIY sectors is preferred but not required
- Candidates with a strong background in performance marketing and a data-driven mindset are well-suited to this role
ASSUMPTION: This role offers a unique opportunity to shape the performance marketing strategy of a growing e-commerce company in the flooring and DIY sectors.
π Sample Projects
- Developing and implementing a new testing strategy to optimize ad performance
- Analyzing campaign data to identify trends and opportunities for growth
- Collaborating with the content team and agency to create and test new ad creatives
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role and the importance of continuous optimization and improvement.
β Key Questions to Ask During Interview
- Can you describe the current performance marketing strategy and how this role fits into it?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its performance marketing efforts?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the company, and the work environment to ensure a good fit.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interview questions focused on data-driven decision making and collaboration
- Research the company and industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.