Performance Marketing Manager (m/w/d) Paid Social & SEA

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) Paid Social & SEA

🔹 Company: Bodenglück

🔹 Location: Südbrookmerland, Deutschland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Steering paid media channels (Google Ads & Meta Ads) to drive performance
• Managing a six-figure monthly budget and making KPI-driven allocation decisions
• Ensuring valid data through tracking, analytics, and consent management
• Collaborating with internal teams and external agencies to develop and test creatives
• Analyzing campaigns, developing strategies, and identifying growth opportunities
• Working closely with various teams, including content, CRM, and the executive board

ASSUMPTION: This role requires a strong focus on data-driven decision making and close collaboration with multiple teams to optimize performance marketing efforts.

📋 Key Responsibilities

✅ Campaign Management: Steer paid media channels, including Google Ads (Search, Shopping, Display, YouTube) and Meta Ads, in collaboration with an agency

✅ Budget Management: Manage a six-figure monthly budget and make KPI-driven allocation decisions

✅ Tracking & Analytics: Ensure valid data through GA4, Google Tag Manager, consent mode, and attribution

✅ Creative Testing: Develop new ad angles, brief creatives, and oversee tests in collaboration with the content team and agency

✅ Strategy & Scaling: Analyze campaigns, develop new strategies, and identify growth opportunities

✅ Collaboration: Work closely with content, CRM, external service providers, and the executive board

ASSUMPTION: This role requires a high level of self-organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Relevant degree or equivalent professional experience

Experience: At least 3 years of operational experience with Meta Ads and Google Ads, preferably in E-Commerce or DIY sectors

Required Skills:

• Proven experience with tracking, attribution, Merchant Center, PMax, and testing strategies
• Familiarity with Google Workspace, GA4, GTM, Excel, and Looker (SQL knowledge is a plus)
• Data-driven mindset and ability to use budgets as a strategic lever
• Strong collaboration skills and team spirit

Preferred Skills:

• Experience with SQL
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on paid social and search engine advertising, to be successful in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (AI estimate based on experience level and location)

Benefits:

• Active involvement in shaping the performance strategy of a growing e-commerce company
• Promotion of independent work and quick decision-making processes
• Flexible working hours and hybrid work arrangement (28 vacation days)
• Company bicycle, company pension scheme, and employee discount on all floors
• Access to a strong e-commerce network
• Motivated team with a strong desire to achieve results

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce (Flooring & DIY sector)

Company Size: Small to medium-sized (11-50 employees)

Founded: 2015 (10 years in business)

Company Description:

• Bodenglück is a growing e-commerce company specializing in flooring and DIY products
• The company aims to make the choice of the perfect floor as easy and inspiring as possible for its customers
• Bodenglück values a strong team spirit, independent work, and quick decision-making

Company Specialties:

• E-commerce
• Flooring & DIY products
• Performance marketing

Company Website: bodenglueck.de

ASSUMPTION: Bodenglück is a growing e-commerce company with a strong focus on performance marketing to drive sales and customer acquisition.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on performance marketing

Reporting Structure: Reports directly to the executive board, collaborating closely with content, CRM, and external service providers

Work Arrangement: Hybrid (on-site with flexible hours)

Growth Opportunities:

• Potential to shape the performance marketing strategy and drive business growth
• Possibility to expand skills and knowledge in the e-commerce and DIY sectors
• Opportunity to work with a motivated team and contribute to the company's success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's performance marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (onsite with flexible hours)

Office Location(s): Südbrookmerland, Deutschland

Geographic Context:

• Südbrookmerland is located in the district of Aurich in Lower Saxony, Germany
• The region offers a mix of urban and rural environments, with easy access to nature and outdoor activities
• The office is situated in a convenient location with good transportation links

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the executive board and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Relevant experience and skills in performance marketing
• Data-driven mindset and ability to make strategic decisions
• Strong collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions focused on data-driven decision making and collaboration
• Research the company and industry to demonstrate your enthusiasm and understanding

ATS Keywords: Paid Social, SEA, Google Ads, Meta Ads, Campaign Management, Budget Management, Tracking, Analytics, Creative Testing, Strategy Development, Collaboration, E-commerce, DIY, Flooring

ASSUMPTION: The application process is designed to assess the candidate's relevant experience, skills, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Google Ads (Search, Shopping, Display, YouTube)
• Meta Ads (Facebook, Instagram, etc.)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Excel
• Looker (SQL knowledge is a plus)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Independent work
• Strong team spirit
• Quick decision-making

Work Style:

• Data-driven and strategic
• Collaborative and communicative
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you have a strong data-driven mindset and the ability to make strategic decisions based on performance metrics?
• Are you comfortable working closely with multiple teams and stakeholders to achieve common goals?
• Do you thrive in an environment that values independent work and quick decision-making?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying employment experience.

⚠️ Potential Challenges

• Managing a significant monthly budget and making KPI-driven allocation decisions
• Ensuring valid data through tracking, analytics, and consent management
• Collaborating effectively with multiple teams and external service providers
• Adapting to the unique aspects of the e-commerce and DIY sectors

ASSUMPTION: These challenges can be overcome by a strong candidate with relevant experience, a data-driven mindset, and excellent collaboration skills.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions but focuses specifically on paid social and search engine advertising channels
• Experience in the e-commerce and DIY sectors is preferred but not required
• Candidates with a strong background in performance marketing and a data-driven mindset are well-suited to this role

ASSUMPTION: This role offers a unique opportunity to shape the performance marketing strategy of a growing e-commerce company in the flooring and DIY sectors.

📝 Sample Projects

• Developing and implementing a new testing strategy to optimize ad performance
• Analyzing campaign data to identify trends and opportunities for growth
• Collaborating with the content team and agency to create and test new ad creatives

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role and the importance of continuous optimization and improvement.

❓ Key Questions to Ask During Interview

• Can you describe the current performance marketing strategy and how this role fits into it?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its performance marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the role, the company, and the work environment to ensure a good fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for interview questions focused on data-driven decision making and collaboration
• Research the company and industry to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.