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Performance Marketing Manager (m/w/d) Paid Social & SEA

BodenglΓΌck
Full-time
On-site
Remote
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager (m/w/d) Paid Social & SEA

πŸ”Ή Company: BodenglΓΌck

πŸ”Ή Location: SΓΌdbrookmerland, Deutschland

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Steering paid media channels (Google Ads & Meta Ads) to drive performance
  • Managing a six-figure monthly budget and making KPI-driven allocation decisions
  • Ensuring valid data through tracking, analytics, and consent management
  • Collaborating with internal teams and external agencies to develop and test creatives
  • Analyzing campaigns, developing strategies, and identifying growth opportunities
  • Working closely with various teams, including content, CRM, and the executive board

ASSUMPTION: This role requires a strong focus on data-driven decision making and close collaboration with multiple teams to optimize performance marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Campaign Management: Steer paid media channels, including Google Ads (Search, Shopping, Display, YouTube) and Meta Ads, in collaboration with an agency

βœ… Budget Management: Manage a six-figure monthly budget and make KPI-driven allocation decisions

βœ… Tracking & Analytics: Ensure valid data through GA4, Google Tag Manager, consent mode, and attribution

βœ… Creative Testing: Develop new ad angles, brief creatives, and oversee tests in collaboration with the content team and agency

βœ… Strategy & Scaling: Analyze campaigns, develop new strategies, and identify growth opportunities

βœ… Collaboration: Work closely with content, CRM, external service providers, and the executive board

ASSUMPTION: This role requires a high level of self-organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Relevant degree or equivalent professional experience

Experience: At least 3 years of operational experience with Meta Ads and Google Ads, preferably in E-Commerce or DIY sectors

Required Skills:

  • Proven experience with tracking, attribution, Merchant Center, PMax, and testing strategies
  • Familiarity with Google Workspace, GA4, GTM, Excel, and Looker (SQL knowledge is a plus)
  • Data-driven mindset and ability to use budgets as a strategic lever
  • Strong collaboration skills and team spirit

Preferred Skills:

  • Experience with SQL
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on paid social and search engine advertising, to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (AI estimate based on experience level and location)

Benefits:

  • Active involvement in shaping the performance strategy of a growing e-commerce company
  • Promotion of independent work and quick decision-making processes
  • Flexible working hours and hybrid work arrangement (28 vacation days)
  • Company bicycle, company pension scheme, and employee discount on all floors
  • Access to a strong e-commerce network
  • Motivated team with a strong desire to achieve results

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce (Flooring & DIY sector)

Company Size: Small to medium-sized (11-50 employees)

Founded: 2015 (10 years in business)

Company Description:

  • BodenglΓΌck is a growing e-commerce company specializing in flooring and DIY products
  • The company aims to make the choice of the perfect floor as easy and inspiring as possible for its customers
  • BodenglΓΌck values a strong team spirit, independent work, and quick decision-making

Company Specialties:

  • E-commerce
  • Flooring & DIY products
  • Performance marketing

Company Website: bodenglueck.de

ASSUMPTION: BodenglΓΌck is a growing e-commerce company with a strong focus on performance marketing to drive sales and customer acquisition.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional with a focus on performance marketing

Reporting Structure: Reports directly to the executive board, collaborating closely with content, CRM, and external service providers

Work Arrangement: Hybrid (on-site with flexible hours)

Growth Opportunities:

  • Potential to shape the performance marketing strategy and drive business growth
  • Possibility to expand skills and knowledge in the e-commerce and DIY sectors
  • Opportunity to work with a motivated team and contribute to the company's success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's performance marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (onsite with flexible hours)

Office Location(s): SΓΌdbrookmerland, Deutschland

Geographic Context:

  • SΓΌdbrookmerland is located in the district of Aurich in Lower Saxony, Germany
  • The region offers a mix of urban and rural environments, with easy access to nature and outdoor activities
  • The office is situated in a convenient location with good transportation links

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and initial screening
  • Phone or video call interview to discuss qualifications and fit
  • On-site interview with the executive board and relevant team members
  • Final decision and job offer

Key Assessment Areas:

  • Relevant experience and skills in performance marketing
  • Data-driven mindset and ability to make strategic decisions
  • Strong collaboration and communication skills
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience and achievements in performance marketing
  • Tailor your resume and cover letter to emphasize your fit for the role and company
  • Prepare for behavioral and situational interview questions focused on data-driven decision making and collaboration
  • Research the company and industry to demonstrate your enthusiasm and understanding

ATS Keywords: Paid Social, SEA, Google Ads, Meta Ads, Campaign Management, Budget Management, Tracking, Analytics, Creative Testing, Strategy Development, Collaboration, E-commerce, DIY, Flooring

ASSUMPTION: The application process is designed to assess the candidate's relevant experience, skills, and cultural fit for the role and company.

πŸ› οΈ Tools & Technologies

  • Google Ads (Search, Shopping, Display, YouTube)
  • Meta Ads (Facebook, Instagram, etc.)
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Excel
  • Looker (SQL knowledge is a plus)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Independent work
  • Strong team spirit
  • Quick decision-making

Work Style:

  • Data-driven and strategic
  • Collaborative and communicative
  • Adaptable and open to new ideas

Self-Assessment Questions:

  • Do you have a strong data-driven mindset and the ability to make strategic decisions based on performance metrics?
  • Are you comfortable working closely with multiple teams and stakeholders to achieve common goals?
  • Do you thrive in an environment that values independent work and quick decision-making?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying employment experience.

⚠️ Potential Challenges

  • Managing a significant monthly budget and making KPI-driven allocation decisions
  • Ensuring valid data through tracking, analytics, and consent management
  • Collaborating effectively with multiple teams and external service providers
  • Adapting to the unique aspects of the e-commerce and DIY sectors

ASSUMPTION: These challenges can be overcome by a strong candidate with relevant experience, a data-driven mindset, and excellent collaboration skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other performance marketing manager positions but focuses specifically on paid social and search engine advertising channels
  • Experience in the e-commerce and DIY sectors is preferred but not required
  • Candidates with a strong background in performance marketing and a data-driven mindset are well-suited to this role

ASSUMPTION: This role offers a unique opportunity to shape the performance marketing strategy of a growing e-commerce company in the flooring and DIY sectors.

πŸ“ Sample Projects

  • Developing and implementing a new testing strategy to optimize ad performance
  • Analyzing campaign data to identify trends and opportunities for growth
  • Collaborating with the content team and agency to create and test new ad creatives

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role and the importance of continuous optimization and improvement.

❓ Key Questions to Ask During Interview

  • Can you describe the current performance marketing strategy and how this role fits into it?
  • How does the company support the professional development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its performance marketing efforts?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the role, the company, and the work environment to ensure a good fit.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for interview questions focused on data-driven decision making and collaboration
  • Research the company and industry to demonstrate your enthusiasm and understanding
  • Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.