Performance Marketing Manager (m/w/d) Schwerpunkt Paid Social

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) Schwerpunkt Paid Social

🔹 Company: Ecom Brands

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing creative advertising approaches for paid social channels
• Managing campaigns operationally, from budget distribution to optimization
• Analyzing performance and deriving data-driven insights and actions
• Collaborating with a cross-functional team to drive brand growth

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid social channels. Experience in the D2C environment, especially in fashion or lifestyle, is preferred.

📋 Key Responsibilities

✅ Develop creative advertising approaches for our paid social channels (Meta, Pinterest, TikTok) and brief the content team or create content yourself

✅ Steer our campaigns operationally – from budget distribution over A/B-tests to continuous optimization

✅ Analyze what works (and what doesn't) and derive data-based learnings and measures

✅ Keep an eye on all channels – paid social is your focus, but also Google Ads or Marketplace Advertising (Amazon etc.)

ASSUMPTION: This role requires strong analytical skills and a data-driven mindset. Experience with Google Ads and/or Marketplace Advertising is a plus but not required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of operational experience in performance marketing, particularly with paid social channels

Required Skills:

• Proven track record in performance marketing, with a focus on paid social
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in German (C1 level)

Preferred Skills:

• Experience with Google Ads and/or Marketplace Advertising
• Experience in the D2C environment, especially in fashion or lifestyle
• Fluency in English (C1 level)

ASSUMPTION: While experience with Google Ads and Marketplace Advertising is not required, it is a plus. Fluency in English is not required but would be beneficial for international collaboration.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Unbefristete Arbeitsverträge
• Top Hardware
• Hybrid Work
• Bezuschussung für das 49-Euro-Ticket
• Betriebliche Altersvorsorge
• Hund im Office
• Bezuschussungen für Sport- und Wellnessaktivitäten
• JobRad-Leasing
• Kostenloses Produkt jährlich
• Rabatte

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for performance marketing managers with 2-3 years of experience in Germany. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, E-commerce

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2013

Company Description:

• Ecom Brands is a young, innovative E-commerce startup based in Hamburg, specializing in the development and distribution of bags and accessories
• The company operates five fashion bag and accessory brands in the lifestyle segment, selling them through international online marketplaces, own online shops, and stationary retail
• Ecom Brands fosters a hybrid work environment that combines flexibility and community, with regular events, a popular snack Wednesday, and an open atmosphere

Company Specialties:

• E-commerce
• Fashion
• Lifestyle
• Brand development
• International sales

Company Website: ecom-brands.com

ASSUMPTION: Ecom Brands is a growing startup with a strong focus on innovation and employee development. Its small to medium size allows for a more agile and flexible work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (2-3 days per week in the office, remainder remote)

Growth Opportunities:

• Potential to take on more responsibilities and grow within the marketing team
• Opportunities to collaborate with cross-functional teams and learn from other departments
• Chance to contribute to the overall growth and success of the company

ASSUMPTION: This role offers significant growth potential, as Ecom Brands is a growing startup with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Hamburg's city center

Office Location(s): Rödingsmarkt 31-33, Hamburg, 22767, DE

Geographic Context:

• Hamburg is a vibrant city in northern Germany, known for its rich cultural scene, historic architecture, and proximity to nature
• The office is located in the city center, with easy access to public transportation and numerous amenities
• The city offers a high quality of life, with a strong focus on work-life balance and sustainability

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The work environment at Ecom Brands is collaborative and supportive, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and qualifications
• In-depth interview with the hiring manager to discuss experience and cultural fit
• Case study or assignment to assess problem-solving skills and strategic thinking
• Final interview with the team to discuss collaboration and team dynamics

Key Assessment Areas:

• Performance marketing experience and expertise
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your performance marketing experience and achievements
• Demonstrate your understanding of the company and its brands, and explain how you can contribute to their growth

ATS Keywords: Performance Marketing, Paid Social, Meta, Pinterest, TikTok, Google Ads, Marketplace Advertising, D2C, Fashion, Lifestyle, KPI Analysis, Creative Development, Content Creation, A/B Testing, Campaign Management, Data Analysis

ASSUMPTION: The application process at Ecom Brands is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their experience and ideas in detail.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Pinterest Ads
• TikTok Ads
• Google Ads
• Amazon Advertising
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary based on the individual's experience and preferences. Ecom Brands is open to considering alternative tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Fairness: Value appreciation, fair compensation, and equal opportunities
• Expertise: In-house development and management of all brands and processes
• Quality: High standards for products and services, with a focus on design, materials, and value for money

Work Style:

• Collaborative and supportive team environment
• Focus on employee well-being and work-life balance
• Hybrid work arrangement with flexible hours

Self-Assessment Questions:

• Do you align with Ecom Brands' values of fairness, expertise, and quality?
• Are you comfortable working in a hybrid environment with flexible hours?
• Do you thrive in a collaborative and supportive team environment?

ASSUMPTION: Ecom Brands values a diverse and inclusive work environment, where employees feel empowered to bring their authentic selves to work.

⚠️ Potential Challenges

• Managing multiple brands and channels simultaneously
• Keeping up with the fast-paced and ever-changing landscape of social media advertising
• Balancing the need for data-driven decision-making with creative innovation
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on paid social advertising
• Experience with Google Ads and/or Marketplace Advertising is not required but is a plus
• This role offers significant growth potential, as Ecom Brands is a growing startup with a strong focus on employee development

ASSUMPTION: This role is well-suited for candidates with a strong background in performance marketing, particularly with paid social channels, who are looking to grow and develop within a dynamic and innovative company.

📝 Sample Projects

• Developing and executing a paid social advertising campaign for one of Ecom Brands' fashion brands
• Analyzing campaign performance data and deriving insights to optimize future campaigns
• Collaborating with the content team to create engaging and effective advertising content

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects assigned may vary based on the individual's skills, experience, and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Ecom Brands support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Ecom Brands approach work-life balance and employee well-being?
• What are the most challenging aspects of working in a hybrid environment, and how does Ecom Brands address them?

ASSUMPTION: These questions are designed to assess the company culture, team dynamics, and growth opportunities. Applicants should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Join.com
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Ecom Brands and its brands, and thinking about how you can contribute to their growth
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.