Performance Marketing Manager (m/w/d) - SEA / Google Ads (Hybrid)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) - SEA / Google Ads (Hybrid)

🔹 Company: ServiceHero GmbH & Co.KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-29

🔹 Experience Level: Mid-Senior Level (3-5 years)

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, management, and optimization of Google Ads campaigns with a significant budget
• Analyzing performance metrics to identify scaling opportunities
• Developing hyperlocal marketing strategies
• Expanding marketing portfolio by evaluating new channels
• Collaborating with cross-functional teams on projects like SEO, landing page concepts, and PR

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Google Ads Ownership: Full responsibility for strategic planning, steering, and optimization of Google Ads campaigns (PMax, Search, Shopping, YouTube) with a seven-figure annual budget

✅ Skalierung & Wachstum: Continuous performance analysis using relevant KPIs (CPA, ROAS, CVR), identification of scaling opportunities, and independent implementation of these opportunities through activities like keyword clustering, creative testing, and bidding strategies

✅ Lokales Performance Marketing: Development and refinement of strategies for hyperlocal campaigns to target specific cities across Germany

✅ Kanal-Expansion: Expansion of Microsoft Ads accounts and systematic evaluation of additional channels like Meta Ads and native advertising

✅ Analyse & Reporting: Creation of insightful analyses and reports using tools like Google Analytics (GA4) and Looker/Tableau, with data-driven insights translated into concrete action plans for the team and management

✅ Team & Projekte: Contribution of expertise to team-wide projects and active participation in shaping the strategic direction of marketing

ASSUMPTION: This role involves a high degree of responsibility and requires strong analytical skills, as well as the ability to work independently and proactively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Approximately 3-5 years of relevant experience in performance marketing, with a deep and proven focus on managing complex Google Ads accounts

Required Skills:

• Expertise in Google Ads (PMax, Search, Shopping, YouTube) with a proven track record of managing large budgets
• Strong analytical skills and proficiency in Google Analytics, Google Sheets/Excel, and other analysis tools (e.g., Looker, Tableau)
• Excellent communication and presentation skills in German and English
• Highly structured, analytical, and proactive work style

Preferred Skills:

• Experience working in a fast-paced environment (start-up, grown-up, or agency)
• Familiarity with Microsoft Ads, Meta Ads, or native advertising
• Knowledge of SEO, landing page concepts, and PR

ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working with large budgets and complex campaigns.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Hybrid work model (2 fixed days per week in the modern Berlin office)
• Competitive salary and 30 days of paid vacation per year
• Dedicated budget for personal and professional development
• Direct impact on the company's success with flat hierarchies and fast decision-making
• Ambitious and supportive team with a culture that values continuous learning and open communication
• Equal opportunity employer committed to fostering an inclusive work environment

Working Hours: Full-time position with standard working hours (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services, focusing on emergency home services, with a strong presence in the German market

Company Size: Small (11-50 employees), offering a dynamic and agile work environment with ample opportunities for growth and impact

Founded: 2021, as a digital service provider for fast and transparent help with home emergencies, backed by WISAG, one of Germany's largest facility service providers

Company Description:

• Customer-oriented approach with transparent and competitive pricing
• Focus on connecting qualified professionals with customers in need of home emergency services
• Expanding service offerings to grow beyond pest control and add additional services

Company Specialties:

• Notfall-Haushaltsservices (emergency home services)
• Schädlingsbekämpfung (pest control)
• Rohrreinigung und Reparatur (drain cleaning and repair)
• Kanalreinigung und Wartung (sewer cleaning and maintenance)
• Zuverlässige Dienstleister (reliable service providers)
• Schnelle Reaktionszeiten (fast response times)
• Transparente Preise (transparent pricing)
• Qualitätssicherung (quality assurance)
• Zertifizierte Fachkräfte (certified professionals)
• Unterstützung für Hausverwaltungen (support for property management)
• Lösungen für Hotels und Gastgewerbe (solutions for hotels and hospitality industry)
• Maßgeschneiderte Serviceverträge (customized service contracts)
• Lokalisierte Services in ganz Deutschland (localized services across Germany)

Company Website: service-hero.com

ASSUMPTION: ServiceHero is a growing startup with ambitious goals, offering an inclusive work environment that values new and bold ideas, as well as constructive criticism.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow and make a significant impact on the company's marketing strategy

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including SEO, content, and PR specialists

Work Arrangement: Hybrid work model with 2 fixed office days per week in the modern Berlin office, offering a balance between collaboration and remote work

Growth Opportunities:

• Expanding the marketing team and taking on additional responsibilities as the company grows
• Developing expertise in new marketing channels and strategies
• Contributing to the company's overall success and potentially taking on leadership roles in the future

ASSUMPTION: This role offers significant growth potential as the company continues to expand its service offerings and enter new markets.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Berlin, Germany

Office Location(s): Boxhagener Straße 119, 10245 Berlin

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The office is located in the trendy Friedrichshain-Kreuzberg district, offering easy access to public transportation and numerous amenities
• Berlin offers a high quality of life, with affordable housing, a rich cultural scene, and numerous recreational opportunities

Work Schedule: Standard full-time working hours (40 hours per week) with flexible remote work options

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and potentially other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Performance marketing expertise and experience with Google Ads
• Analytical skills and data-driven decision-making abilities
• Communication and presentation skills in German and English
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in performance marketing, focusing on your impact on campaign performance and budget management
• Demonstrate your understanding of the company and its mission by showing how your skills and experience align with its goals

ATS Keywords: Google Ads, Performance Marketing, SEA, Budget Management, Data Analysis, KPIs, CPA, ROAS, CVR, Local Marketing, Microsoft Ads, Meta Ads, Native Advertising, SEO, Landing Pages, PR, Google Analytics, Google Sheets, Excel, Looker, Tableau

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads (PMax, Search, Shopping, YouTube)
• Microsoft Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• Native Advertising platforms (e.g., Outbrain, Revcontent)
• Google Analytics (GA4)
• Looker or Tableau
• Google Sheets/Excel

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Move Forward: Embrace continuous learning and improvement
• Grow Constantly: Foster a growth mindset and support personal development
• Honor Genuinely: Act with integrity and respect for all team members
• Share Openly: Encourage open communication and collaboration

Work Style:

• Data-driven and analytical
• Proactive and independent
• Collaborative and open to feedback
• Adaptable and flexible

Self-Assessment Questions:

• How do you embody the company's values in your daily work?
• Can you provide an example of a time when you identified a scaling opportunity in a performance marketing campaign and successfully implemented it?
• How do you approach working with cross-functional teams on projects like SEO, landing page concepts, and PR?

ASSUMPTION: Cultural fit is crucial for success in this role, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing a large budget and complex campaigns with high expectations for performance
• Keeping up with the fast-paced nature of the digital marketing landscape and adapting to new trends and tools
• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Navigating the competitive Berlin job market and standing out among other marketing professionals

ASSUMPTION: These challenges can be overcome with strong analytical skills, a proactive work style, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other performance marketing manager positions in its focus on hyperlocal marketing strategies and the expansion of Microsoft Ads accounts
• Industry-specific context: The German market for home emergency services is competitive and requires a strong understanding of local consumer behavior and preferences
• Career path comparison: This role offers the opportunity to grow into a leadership position as the company expands its service offerings and enters new markets

ASSUMPTION: This role is unique in its focus on hyperlocal marketing and channel expansion, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and optimizing a Google Ads campaign for a specific city in Germany, targeting homeowners with pest infestation concerns
• Analyzing the performance of Microsoft Ads accounts and identifying opportunities for expansion into new channels
• Collaborating with the SEO team to optimize landing pages for improved conversion rates and organic search rankings

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for expanding its service offerings and entering new markets?
• How does the marketing team collaborate with other departments, such as SEO, content, and PR?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance in its hybrid work arrangement?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These questions will help candidates better understand the company's culture, growth opportunities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your impact on campaign performance and budget management
• Prepare examples of your past successes in performance marketing, demonstrating your ability to identify scaling opportunities and implement them effectively
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.