Performance Marketing Manager (m/w/d) - SEA / Google Ads (Hybrid)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d) - SEA / Google Ads (Hybrid)

🔹 Company: ServiceHero GmbH & Co.KG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, management, and optimization of Google Ads campaigns with a significant budget
• Analyzing performance metrics to identify scaling opportunities and develop hyperlocal marketing strategies
• Collaborating with cross-functional teams to drive marketing projects and initiatives
• Working independently and proactively to achieve results

ASSUMPTION: This role requires a strong focus on data-driven decision making and a proactive approach to identifying growth opportunities.

📋 Key Responsibilities

✅ Google Ads Ownership: Oversee the full lifecycle of Google Ads campaigns, including strategy, execution, and optimization

✅ Skalierung & Wachstum: Continuously analyze campaign performance using relevant KPIs, identify scaling opportunities, and implement strategies to drive growth

✅ Lokales Performance Marketing: Develop and refine strategies for hyperlocal campaigns to target specific cities and regions

✅ Kanal-Expansion: Evaluate and expand the company's presence on additional marketing channels, such as Microsoft Ads, Meta Ads, and native advertising

✅ Analyse & Reporting: Create insightful analyses and reports using tools like Google Analytics, GA4, and Looker/Tableau to inform decision-making and drive results

✅ Team & Projekte: Collaborate with cross-functional teams to contribute to marketing projects and initiatives, and actively shape the strategic direction of the marketing department

ASSUMPTION: This role requires a strong understanding of Google Ads, data analysis, and marketing strategy to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of relevant experience in performance marketing, with a deep focus on Google Ads management

Required Skills:

• Proven expertise in Google Ads, including PMax, Search, Shopping, and YouTube campaigns
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Google Sheets, Excel)
• Excellent communication and collaboration skills in a cross-functional team environment
• Fluency in German and English

Preferred Skills:

• Experience with Microsoft Ads, Meta Ads, or native advertising
• Knowledge of SEO, landing page concepts, and PR
• Familiarity with Looker or Tableau

ASSUMPTION: Candidates with experience in a fast-paced environment, such as a startup or agency, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates for the role and location)

Benefits:

• Hybrid work model (2 days in-office per week)
• Competitive salary and 30 days of paid vacation
• Dedicated budget for personal and professional development
• Impactful role with direct influence on the company's success
• Ambitious and supportive team with a strong company culture
• Equal opportunity employer

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days per week

ASSUMPTION: The salary range is estimated based on market rates for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services

Company Size: 11-50 employees (Small to mid-size company, offering a dynamic and agile work environment)

Founded: 2021 (Young company with a startup-like culture)

Company Description:

• ServiceHero is a digital service provider that connects professionals with customers in need of home emergency services
• The company specializes in pest control, but plans to expand its service offerings
• Backed by WISAG, one of Germany's largest providers of facility services, ServiceHero is a fast-growing startup with ambitious goals

Company Specialties:

• Notfall-Haushaltsservices
• Schädlingsbekämpfung
• Rohrreinigung und Reparatur
• Kanalreinigung und Wartung
• Zuverlässige Dienstleister
• Schnelle Reaktionszeiten
• Transparente Preise
• Qualitätssicherung
• Zertifizierte Fachkräfte
• Unterstützung für Hausverwaltungen
• Lösungen für Hotels und Gastgewerbe
• Maßgeschneiderte Serviceverträge
• Lokalisierte Services in ganz Deutschland

Company Website: service-hero.com

ASSUMPTION: ServiceHero's young and dynamic nature may offer more opportunities for growth and career development compared to larger, more established companies.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and career advancement

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including sales, product, and customer success

Work Arrangement: Hybrid work model, with 2 days in-office per week and 3 days of remote work

Growth Opportunities:

• As the company grows, there may be opportunities for the Performance Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's expansion into new service areas may present opportunities for the Performance Marketing Manager to specialize in new channels or markets
• The dynamic and agile nature of the company may offer opportunities for the Performance Marketing Manager to contribute to strategic decision-making and help shape the company's future

ASSUMPTION: The Performance Marketing Manager's success in this role may depend on their ability to adapt to the company's fast-paced and dynamic environment.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Berlin

Office Location(s): Boxhagener Straße 119, 10245 Berlin

Geographic Context:

• Berlin is a vibrant and multicultural city with a strong tech and startup scene
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences
• Berlin has a well-developed public transportation system, making it easy to commute to and from the office

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days per week

ASSUMPTION: The hybrid work model may offer the best of both worlds, allowing the Performance Marketing Manager to collaborate with the team in-person while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO or another member of the executive team

Key Assessment Areas:

• Google Ads expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Highlight specific examples of your Google Ads experience and successes
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Google Ads, Performance Marketing, SEA, PMax, Search, Shopping, YouTube, KPI, CPA, ROAS, CVR, Clustering, Creative-Testing, Gebotsstrategien, Local Marketing, Microsoft Ads, Meta Ads, Native Advertising, Google Analytics, GA4, Looker, Tableau, SEO, Landing Page Concepts, PR, Team Collaboration, Strategic Planning, Marketing Strategy, Data Analysis

ASSUMPTION: The interview process may be more casual and flexible than in larger, more established companies, reflecting ServiceHero's startup-like culture.

🛠️ Tools & Technologies

• Google Ads (PMax, Search, Shopping, YouTube)
• Google Analytics (GA4)
• Looker or Tableau
• Microsoft Ads
• Meta Ads
• Native advertising platforms (e.g., Outbrain, Revcontent)

ASSUMPTION: The Performance Marketing Manager may be expected to learn and adapt to new tools and technologies as the company grows and expands its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Move Forward: Embrace continuous learning and improvement
• Grow Constantly: Foster a growth mindset and support personal and professional development
• Honor Genuinely: Act with integrity and respect for others
• Share Openly: Encourage open communication and collaboration

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic environment?
• Am I comfortable working with data and using it to inform decision-making?
• Do I enjoy collaborating with cross-functional teams and contributing to strategic initiatives?

ASSUMPTION: ServiceHero's young and dynamic culture may be a good fit for candidates who enjoy working in a fast-paced, collaborative environment and are comfortable with change and uncertainty.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the company may require the Performance Marketing Manager to adapt quickly and be comfortable with change
• The role may require the Performance Marketing Manager to work independently and proactively, with limited guidance and supervision
• The company's young and growing nature may present challenges in terms of resources, processes, and infrastructure
• The competitive nature of the digital marketing landscape may require the Performance Marketing Manager to stay up-to-date with the latest trends and best practices

ASSUMPTION: The Performance Marketing Manager's success in this role may depend on their ability to adapt to the company's fast-paced and dynamic environment and thrive in a role with a high degree of independence and responsibility.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM Manager or SEA Manager in a digital marketing agency, but with a greater focus on strategic planning and a higher degree of independence and responsibility
• Compared to similar roles in larger, more established companies, this role may offer more opportunities for growth and career development, but may also present greater challenges in terms of resources, processes, and infrastructure
• This role may be a good fit for candidates who are looking to take the next step in their career and are interested in working in a fast-paced, dynamic environment

ASSUMPTION: The unique nature of ServiceHero's business model and target market may present unique opportunities and challenges compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and executing a hyperlocal marketing campaign to target a specific city or region
• Conducting a comprehensive analysis of Google Ads performance and identifying opportunities for optimization and growth
• Collaborating with the sales team to develop targeted marketing campaigns for specific customer segments

ASSUMPTION: The Performance Marketing Manager's projects and responsibilities may evolve and change as the company grows and expands its marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the biggest challenges facing the company in the next 6 to 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The interview process may be more casual and flexible than in larger, more established companies, reflecting ServiceHero's startup-like culture. However, it is still important to prepare thoughtful questions to demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your Google Ads expertise and strategic thinking
• Prepare for the interview by researching the company, its industry, and its competitors, and by practicing common interview questions and your responses
• Follow up with the hiring manager or HR department after the interview to express your appreciation for the opportunity and reiterate your interest in the role
• If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and aligns with industry standards

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.