Performance Marketing Manager (MGR) (Integrated Marketing)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (MGR) (Integrated Marketing)

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and implementing integrated marketing strategies
• Cross-functional collaboration to ensure consistent brand messaging and campaign execution
• Budget allocation and performance monitoring across diverse marketing channels
• Team leadership and development to drive marketing excellence

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts across multiple channels and teams.

📋 Key Responsibilities

✅ Lead best-practices review of media and creative strategies to maximize ROI of campaigns

✅ Develop and implement comprehensive integrated marketing strategies aligned with business objectives

✅ Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development

✅ Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging

✅ Shape the strategic and execution vision for communications across digital markets

✅ Guide budget allocation across channels to optimize performance and ROI

✅ Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms

✅ Drive innovation in marketing approaches and adopt emerging technologies and channels

✅ Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership

✅ Establish KPIs and metrics to track marketing effectiveness across channels

✅ Manage company and product branding initiatives and standards

✅ Ensure alignment between marketing activities and sales objectives to drive revenue growth

✅ Maintain good relationships with major stakeholders in the company

✅ Lead the marketing team to brainstorm new marketing ideas for digital and social media

✅ Foster cross-functional collaboration between marketing specialties to create unified campaigns

ASSUMPTION: This role requires a mix of strategic thinking, leadership, and operational skills to manage marketing efforts effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in marketing, with at least 3 years in leadership positions

Required Skills:

• Proven track record of developing and implementing successful integrated marketing strategies
• Strong organizational, leadership, and communication skills
• Deep understanding of multiple marketing channels, including digital, social, content, events, and traditional media
• Proficiency in analytics tools and data-driven decision making
• Strong communication, presentation, and leadership skills
• Experience with marketing automation platforms and CRM systems
• Ability to manage complex and multi-channel campaigns
• Strategic mindset with ability to translate business objectives into effective marketing plans
• International marketing experience
• Knowledge of digital transformation and emerging marketing technologies
• Proven ability to increase marketing effectiveness and efficiency
• Experience with change management and organizational development
• Experience with marketing resource management and workflow optimization

Preferred Skills:

• Experience in B2B marketing, particularly in technology or components industries
• Understanding of marketing attribution models across multiple touchpoints

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on integrated marketing strategies and leadership experience.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in Bangalore, India, with the given experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Arrow Electronics operates in the technology industry, focusing on value-added distribution, global supply chain management, and marketing support services.

Company Size: With over 20,000 employees, Arrow Electronics is a large organization that offers opportunities for career growth and development.

Founded: 1935

Company Description:

• Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers.
• The company enables technology solutions that help improve business and daily life by providing a global network of suppliers, engineers, and manufacturers.
• Arrow's broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products.

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: https://www.arrow.com/

ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and operational skills.

Reporting Structure: The Performance Marketing Manager reports directly to the Integrated Marketing Leader and oversees a team of marketing professionals.

Work Arrangement: This is an on-site, full-time position with standard working hours.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion of leadership and team management responsibilities
• Potential to work on global marketing campaigns and gain international experience

ASSUMPTION: This role offers growth opportunities in leadership, team management, and international marketing experience.

🌍 Location & Work Environment

Office Type: Arrow Electronics' Bangalore office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado, USA; Frankfurter Straße 211, Neu-Isenburg, Hesse, Germany

Geographic Context:

• Bangalore is a major tech hub in India, with a thriving startup ecosystem and numerous multinational corporations.
• The city offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The Bangalore office provides a modern, collaborative work environment with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Marketing expertise and industry knowledge
• Communication and presentation skills

Application Tips:

• Highlight your experience in integrated marketing strategies and leadership roles
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Arrow Electronics and the technology industry to demonstrate your understanding of the company and its market

ATS Keywords: Integrated Marketing, Performance Marketing, Strategic Leadership, Marketing Campaigns, Team Management, Marketing Automation, CRM Systems, B2B Marketing, Digital Marketing, Social Media, Content Marketing, Change Management, Organizational Development

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM systems, and analytics tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Integrity
• Performance
• Collaboration

Work Style:

• Fast-paced and dynamic, with a focus on driving results
• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Data-driven and analytical, with a focus on performance metrics and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a focus on performance metrics?

ASSUMPTION: Candidates should assess their fit with Arrow Electronics' values and work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing a team of marketing professionals with varying levels of experience and expertise
• Balancing strategic leadership with day-to-day operational tasks
• Keeping up with emerging marketing technologies and trends
• Navigating a large, global organization with multiple stakeholders

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking to succeed.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on strategic leadership and integrated marketing strategies
• In the technology industry, this role requires a strong understanding of emerging marketing technologies and digital transformation
• Career progression in this role may lead to senior marketing leadership positions within the organization

ASSUMPTION: This role offers unique opportunities for growth and development in marketing leadership and strategy within the technology industry.

📝 Sample Projects

• Developing and executing a comprehensive integrated marketing campaign for a new product launch
• Conducting a marketing attribution analysis to optimize campaign performance across multiple touchpoints
• Leading a team to rebrand a company or product, ensuring consistent messaging and branding guidelines across all marketing channels

ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the role, requiring strong leadership, marketing expertise, and analytical skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What opportunities are there for professional growth and development within the company?
• How does Arrow Electronics support work-life balance for its employees?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in integrated marketing strategies and leadership roles
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Arrow Electronics and the technology industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.