📌 Core Information
🔹 Job Title: Performance Marketing Manager (Native Advertising) (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time (Vollzeit)
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Independently managing and optimizing digital Native Advertising campaigns
- Analyzing performance metrics and implementing improvements
- Collaborating closely with sales and account management teams
- Being the first point of contact for clients and agencies regarding campaign steering and performance optimization
ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and excellent communication skills to effectively manage campaigns and collaborate with various teams.
📋 Key Responsibilities
✅ Independently manage and optimize digital Native Advertising campaigns
✅ Analyze performance metrics and implement improvements
✅ Collaborate closely with sales and account management teams
✅ Serve as the first point of contact for clients and agencies regarding campaign steering and performance optimization
ASSUMPTION: The role may require occasional overtime to meet project deadlines or address performance issues.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: First experience in operational campaign management
Required Skills:
- Passion for optimization and understanding of KPIs like CPC, CTR, and ROAS
- Knowledge of common tracking systems
- Strong organizational skills and self-motivation
- Analytical and conceptual thinking skills
- Excellent German language skills and basic English proficiency
Preferred Skills:
- Experience with Native Advertising
- Familiarity with the German advertising market
ASSUMPTION: While not explicitly stated, a background in marketing, advertising, or a related field is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Manager in Germany, the estimated salary range is €35,000 to €50,000 per year. However, the actual salary may vary depending on experience and performance.
Benefits:
- Work-life balance, flexible working hours, and home office options
- Subsidy for public transport (Germany ticket)
- Company pension scheme
- Employee discounts
- Employee canteen
- Team events
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of workation in the EU
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ströer is a leading German media house, offering advertising services across various platforms, including outdoor advertising, digital media, and dialog marketing.
Company Size: With over 11,500 employees at around 100 locations, Ströer is a large organization that offers diverse career opportunities and a well-established infrastructure.
Founded: Ströer was founded in 1999 and has since grown to become one of the largest media houses in Germany.
Company Description:
- Ströer offers a wide range of advertising solutions, from traditional billboard media to digital out-of-home media (DOOH) and leading German websites
- The company focuses on sustainable communication solutions and aims to be completely climate-neutral by 2025
- Ströer provides an attractive portfolio of leading German websites and a broad selection of advertising formats, reaching over 50 million unique users per month in the digital sector
Company Specialties:
- Outdoor advertising/out-of-home (OOH)
- Digital media
- Dialog marketing
- E-commerce
- Data as a Service (DaaS)
Company Website: www.stroeer.de
ASSUMPTION: As a large organization, Ströer offers a structured and hierarchical work environment with well-defined career paths and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to gain experience in performance marketing and campaign management.
Reporting Structure: The Performance Marketing Manager reports directly to the Campaigning Team and collaborates closely with sales and account management teams.
Work Arrangement: The role is primarily on-site, with flexible working hours and the possibility of workation in the EU.
Growth Opportunities:
- Expanding skills and knowledge in performance marketing and campaign management
- Gaining experience in a large, established organization
- Potential career progression within the marketing department or related fields
ASSUMPTION: This role offers opportunities for professional development and career advancement within the company's marketing department or related fields.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with a collaborative work environment
Office Location(s): Ströer-Allee 1, 50999 Köln, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene, historical landmarks, and a high quality of life
- The city is well-connected by public transportation, making it easy to commute to the office
- Cologne is located in the heart of Europe, providing easy access to international travel and opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of workation in the EU
ASSUMPTION: The work environment at Ströer is likely to be dynamic, collaborative, and focused on driving results through innovative advertising solutions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and motivation
- Relevant experience and knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of KPIs and your approach to campaign optimization
- Demonstrate your enthusiasm for the role and the company's mission
ATS Keywords: Performance Marketing, Native Advertising, Campaign Management, KPI Optimization, Tracking Systems, German Language Skills, English Language Skills
ASSUMPTION: As a large organization, Ströer may use Applicant Tracking Systems (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Campaign management tools (e.g., Google Analytics, Adobe Analytics)
- Tracking systems (e.g., Google Tag Manager, Adobe Tag Manager)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project, but a strong foundation in common advertising and campaign management platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with various teams to achieve common goals?
- Do you share Ströer's commitment to sustainability and responsible business practices?
ASSUMPTION: As a large organization, Ströer values candidates who are adaptable, collaborative, and committed to driving results through innovative advertising solutions.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working with tight deadlines and performance expectations
- Adapting to changes in the advertising market and client needs
- Balancing work-life responsibilities in a flexible work arrangement
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents challenges that require strong organizational skills, adaptability, and a commitment to driving results.
📈 Similar Roles Comparison
- This role differs from other performance marketing positions in its focus on Native Advertising and the use of proprietary technology for campaign distribution and management
- As a large media house, Ströer offers a diverse range of advertising solutions and a well-established infrastructure, providing opportunities for career growth and development
- Compared to smaller agencies or startups, Ströer may offer more structured career paths and opportunities for professional advancement
ASSUMPTION: This role offers a unique combination of specialized expertise in Native Advertising and the stability and resources of a large, established organization.
📝 Sample Projects
- Optimizing a Native Advertising campaign for a major retail client, improving CTR by 25% within three months
- Developing and implementing a targeted Native Advertising strategy for a B2B software company, generating a 30% increase in leads
- Collaborating with the sales team to create a customized Native Advertising solution for a regional tourism board, driving a 20% increase in website traffic
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role, from campaign optimization to strategic planning and collaboration with other teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing a Native Advertising campaign from start to finish?
- How does the Campaigning Team collaborate with other departments, such as sales and account management?
- What opportunities are there for professional development and career advancement within the marketing department or related fields?
- How does Ströer support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- Can you provide an example of a successful Native Advertising campaign and the strategies used to optimize its performance?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Ströer's company values, mission, and recent projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
