Performance Marketing Manager - New Market Launches

📌 Core Information

🔹 Job Title: Performance Marketing Manager - New Market Launches

🔹 Company: OnBuy

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Spearheading OnBuy's expansion into new markets
• Developing and executing marketing strategies for new market launches
• Managing paid marketing channels and ensuring compliance with market requirements
• Monitoring performance metrics and optimizing user experience and product information
• Collaborating with internal teams to drive top-line growth and achieve break-even points

ASSUMPTION: This role requires a proactive and innovative mindset, with a strong focus on data analysis and problem-solving. The ideal candidate will be comfortable with a hands-on approach and have experience in a fast-paced e-commerce environment.

📋 Key Responsibilities

✅ Market Launch: Strategically plan marketing channels for successful market entry, define best-practice setups, oversee channel setups, ensure compliance with publisher and market requirements, and establish reporting and measurement frameworks.

✅ Market Infancy: Develop and execute effective short-to-medium-term marketing strategies, maintain meticulous attention to detail, monitor performance against targets, implement necessary course corrections, establish optimization processes, and maintain a strategic long-term perspective.

✅ Market Maturity: Drive new markets towards predictable daily Gross Merchandise Volume (GMV) targets.

ASSUMPTION: This role requires a high level of organization and the ability to manage multiple projects concurrently while meeting deadlines. Strong stakeholder management and communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of demonstrable experience in performance marketing within an e-commerce business with multi-market exposure, including EU and US markets

Required Skills:

• Proven track record of achieving profitable revenue growth through Shopping, Paid Search, Display, Affiliate CSS, and Paid Social campaigns
• Exceptional data analysis and problem-solving skills, coupled with a strong commercial outlook
• Strong ability to manage multiple projects concurrently and consistently meet deadlines
• Excellent stakeholder management and communication skills

Preferred Skills:

• Experience within a marketplace environment and a strong understanding of lower-funnel channel success
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in a similar role within a high-growth e-commerce business will be at a significant advantage. Familiarity with managing programs to achieve break-even points and drive top-line growth is essential for success in this position.

💰 Compensation & Benefits

Salary Range: £65,000 - £70,000 per annum (depending on experience)

Benefits:

• 25 days annual leave + Bank Holidays
• 1 extra day off for your Birthday
• Employee Assistance Programme
• Perks at Work benefit platform
• Opportunities for career development and progression
• Company equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing manager role with the required experience level. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: OnBuy is an online marketplace focused on providing amazing choice, the brands customers love, and rewards that matter, all in one place. They are committed to fair practice, the best service, and rewarding customers in a way that's clear, simple, and has a positive impact on their pocket.

Company Size: OnBuy has 51-200 employees, providing a dynamic and fast-paced work environment where employees have the opportunity to make a significant impact on the business.

Founded: OnBuy was founded in 2016 and has since grown to become one of Europe's fastest-growing companies.

Company Description:

• OnBuy offers an online marketplace that connects retailers with millions of customers, providing a simple, transparent selling platform that allows retailers to thrive
• The company is committed to fair practice, the best service, and rewarding customers in a way that's clear, simple, and has a positive impact on their pocket
• OnBuy is dedicated to creating a fair and transparent workforce, starting with a recruitment process that does not discriminate on the basis of gender, sexual orientation, marital or civil partnership status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age

Company Specialties:

• Online Marketplace
• eCommerce
• Retail
• Online Sales
• Cashback and rewards

Company Website: OnBuy

ASSUMPTION: OnBuy's commitment to fair practice and rewarding customers sets it apart from other online marketplaces. The company's focus on providing a simple, transparent selling platform for retailers allows them to thrive in a competitive environment.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for career growth and progression within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal teams, including product, design, and customer success

Work Arrangement: Fully remote, with the opportunity for flexible working hours

Growth Opportunities:

• As OnBuy continues to expand into new markets, there will be opportunities for the successful candidate to grow within the marketing team and take on additional responsibilities
• The company's rapid growth provides ample opportunities for career development and progression

ASSUMPTION: This role offers a unique opportunity for a driven and results-oriented performance marketer to make a significant impact on a rapidly growing business as it expands its global footprint.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): United Kingdom

Geographic Context:

• The United Kingdom offers a diverse and dynamic market for e-commerce businesses, with a large and growing online customer base
• The country's strong infrastructure and stable political environment provide a supportive backdrop for businesses looking to expand into new markets
• The United Kingdom's time zone allows for effective collaboration with teams and customers based in Europe, the United States, and other regions

Work Schedule: Full-time (40 hours per week), with the opportunity for flexible working hours

ASSUMPTION: The fully remote work arrangement provides the successful candidate with the flexibility to balance their personal and professional responsibilities while working from anywhere in the United Kingdom.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study
• Final interview with the marketing team or other stakeholders

Key Assessment Areas:

• Data analysis and problem-solving skills
• Marketing strategy development and execution
• Stakeholder management and communication skills
• Cultural fit and alignment with OnBuy's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of OnBuy's business model and market position in your application materials
• Prepare for the interview by researching OnBuy's competitors and market trends, and be ready to discuss your approach to market entry and expansion

ATS Keywords: Performance Marketing, E-commerce, Data Analysis, Problem Solving, Stakeholder Management, Marketing Strategy, User Acquisition, Digital Marketing, Paid Search, Display Advertising, Affiliate Marketing, Paid Social, Market Research, UX Optimization, Project Management, Commercial Outlook

ASSUMPTION: The application process for this role is managed via a third-party platform, The Candidate. Applicants should be prepared to provide detailed information about their experience and skills, as well as their approach to market entry and expansion.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Microsoft Excel
• Asana or similar project management tool

ASSUMPTION: The successful candidate will be proficient in using marketing analytics tools, paid advertising platforms, and project management software to manage their workload and track performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Transparent

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects concurrently and meeting deadlines?
• Do you possess strong data analysis and problem-solving skills, coupled with a strong commercial outlook?
• Are you able to work collaboratively with internal teams to drive top-line growth and achieve break-even points?

ASSUMPTION: OnBuy's company culture is characterized by its dynamic and fast-paced work environment, with a strong focus on data-driven decision-making and collaboration. The successful candidate will be able to thrive in this environment and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects concurrently and meeting deadlines in a fast-paced environment
• Adapting to new markets and understanding their specific requirements and competitive landscapes
• Ensuring full compliance with publisher and market requirements while maintaining a strategic long-term perspective
• Balancing the need for immediate impact with the requirement for sustainable, long-term growth

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong data analysis and problem-solving skills, coupled with a strong commercial outlook and a proactive, innovative mindset.

📈 Similar Roles Comparison

• This role differs from other performance marketing manager positions in its focus on new market launches and the need to build successful marketing strategies from the ground up for a mature product in uncharted territories
• OnBuy's unique business model and commitment to fair practice and rewarding customers set it apart from other online marketplaces
• This role offers a unique opportunity for career growth and progression within a rapidly growing business as it expands its global footprint

ASSUMPTION: Candidates with experience in a similar role within a high-growth e-commerce business will be at a significant advantage in this position.

📝 Sample Projects

• Developing and executing a marketing strategy for the launch of OnBuy in a new, untapped market
• Optimizing paid advertising campaigns to improve return on investment and drive top-line growth
• Collaborating with internal teams to identify areas for improvement across UX, product information, and translations, and implementing necessary enhancements

ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and challenges the successful candidate may face in this role. The specific projects and tasks assigned may vary depending on the needs of the business and the priorities of the marketing team.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to market entry and expansion, and how this role fits into that strategy?
• How does OnBuy differentiate itself from other online marketplaces, and what opportunities exist for growth and innovation within the company?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does OnBuy support the professional development and growth of its employees, and what opportunities exist for career progression within the marketing team?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to help the successful candidate better understand the company's culture, priorities, and approach to professional development and growth. The specific questions asked may vary depending on the individual's background and experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of OnBuy's business model and market position
• Prepare for the interview by researching OnBuy's competitors and market trends, and be ready to discuss your approach to market entry and expansion
• If applicable, be prepared to provide examples of your past work or projects that showcase your skills and experience in performance marketing
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.