📌 Core Information
🔹 Job Title: Performance Marketing Manager, Paid Digital
🔹 Company: LendingClub
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Hybrid (In-office Tuesdays, Wednesdays, and Thursdays)
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (San Francisco office)
🚀 Job Overview
Key aspects of this role include:
- Driving new and existing customer acquisition strategies through digital channels
- Optimizing marketing programs leveraging data-driven insights
- Managing external digital marketing agencies
- Collaborating with internal teams to launch new campaigns and projects
- Ensuring compliance with relevant regulations and industry best practices
ASSUMPTION: This role requires a strong understanding of the fintech landscape and a proven track record of success in digital marketing, with a focus on performance marketing and growth strategies.
📋 Key Responsibilities
✅ Develop and execute Total Search strategy to optimize paid and organic results and drive growth volume
✅ Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and ROI, with a focus on search channel metrics
✅ Optimize campaigns based on data-driven insights to maximize conversions and minimize customer acquisition costs (CAC), specifically within SEM
✅ Manage ad creative and landing page testing process, providing strategic recommendations and maintaining creative testing calendar
✅ Manage and oversee relationships with external digital marketing agencies, ensuring alignment with company goals and budget
✅ Collaborate with internal teams to drive all new channel initiatives and coordinate processes to launch new campaigns and projects from ideation to launch
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 4+ years of marketing experience in growth, performance marketing, and/or digital marketing roles
Required Skills:
- Strong analytical skills and ability to synthesize data into meaningful insights and KPIs
- Experience working with online ad platforms like Google Ads, Google Search Console, BrightEdge, Google DV360, The Trade Desk, Meta, YouTube
- Performance Marketing Agency or management of agency experience preferred
- Familiarity with marketing analytics platforms and marketing technology (cookies, pixels, UTMs, etc.)
- Excellent communication skills and ability to interface effectively with internal and external stakeholders
Preferred Skills:
- Familiarity with the fintech industry and its regulations
- Experience with project management tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the fintech industry and a strong understanding of its regulations may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $109,000 - $128,000 per year
Benefits:
- Medical, Dental, and Vision plans for employees and their families
- 401(k) match
- Health and wellness programs
- Flexible time off policies for salaried employees
- Up to 16 weeks paid parental leave
Working Hours: Full-time (40 hours per week), primarily local hours (PT) with flexibility to work across time zones when necessary
ASSUMPTION: The salary range provided is based on industry standards for a Performance Marketing Manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
- LendingClub is a digital marketplace bank offering personal loans, investing, patient financing, business loans, education financing, and auto refi
- Since its founding in 2007, LendingClub has transformed the banking industry by bringing traditional credit products online and has originated over $100 billion in loans to its members
- LendingClub is committed to providing a culture that delivers impact, values its people, seeks out the best ideas, and emphasizes how accomplishments are achieved
Company Specialties:
- Personal Loans
- Investing
- Patient Financing
- Marketplace Lending
- Business Loans
- Education Financing
- Banking
- Auto Refi
Company Website: http://www.lendingclub.com
ASSUMPTION: LendingClub's focus on digital transformation and customer-centric approach makes it an attractive place for digital marketing professionals to grow their careers.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a management or leadership role
Reporting Structure: This role reports directly to the Director of Digital Performance Marketing
Work Arrangement: Hybrid (In-office Tuesdays, Wednesdays, and Thursdays, with flexibility to work across time zones when necessary)
Growth Opportunities:
- Potential to expand the role's scope to include additional digital marketing channels
- Opportunities to mentor junior team members and contribute to the development of LendingClub's marketing team
- Career progression into management or leadership roles within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and take on additional responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): 595 Market St, #200, San Francisco, California 94105, US
Geographic Context:
- The San Francisco Bay Area is known for its vibrant tech industry, diverse culture, and high cost of living
- The office is located in downtown San Francisco, with easy access to public transportation and nearby amenities
- The Bay Area is home to numerous tech companies and startups, providing ample networking and professional development opportunities
Work Schedule: Full-time (40 hours per week), with flexibility to work across time zones when necessary
ASSUMPTION: The Bay Area's competitive job market and high cost of living may require candidates to have relevant experience and be willing to negotiate their salary and benefits package.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth phone or video interview with the marketing team
- On-site interview with the marketing team and other stakeholders
- Final interview with the Director of Digital Performance Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with LendingClub's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with Paid Search, SEO, and agency management
- Demonstrate your understanding of the fintech industry and its regulations
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
ATS Keywords: Paid Search, SEO, Digital Marketing, Performance Marketing, Agency Management, Marketing Analytics, KPI Monitoring, Campaign Optimization, Emerging Trends, Regulatory Compliance, Project Management
ASSUMPTION: LendingClub's ATS may prioritize candidates with relevant experience and skills, so it's essential to tailor your application materials accordingly.
🛠️ Tools & Technologies
- Google Ads
- Google Search Console
- BrightEdge
- Google DV360
- The Trade Desk
- Meta (formerly Facebook Ads)
- YouTube
- Marketing analytics platforms (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are widely used in the digital marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Impact: We're tackling big problems, but we're a small enough organization for each individual to make a real difference
- People: We're a group of smart, kind, low-ego, and values-driven people from a wide variety of industries and backgrounds who are committed to our mission
- Ideas: We seek out the best ideas – no matter where they come from – to look beyond what is possible today
- Values: It’s not just what you accomplish, it’s also how you accomplish it that matters
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
- Results-oriented, with a strong focus on achieving measurable outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a real impact on the business?
- Are you comfortable working with data and using it to inform your decision-making processes?
- Do you have experience managing external agencies and ensuring their work aligns with company goals and budget?
- Are you comfortable working with a diverse team of professionals from various backgrounds and industries?
ASSUMPTION: LendingClub's culture values individuals who are passionate about their work, committed to the company's mission, and eager to make a real impact on the business.
⚠️ Potential Challenges
- The high cost of living in the San Francisco Bay Area may present financial challenges for some candidates
- The fast-paced nature of the role may require candidates to be adaptable and comfortable working in a dynamic environment
- The role's focus on optimizing marketing programs may require candidates to have strong analytical skills and a data-driven mindset
- The need to manage external agencies may present unique challenges and require candidates to have strong communication and project management skills
ASSUMPTION: These challenges may present opportunities for the right candidate to grow both personally and professionally in this role.
📈 Similar Roles Comparison
- This role is similar to other Performance Marketing Manager positions in the fintech industry, with a focus on driving customer acquisition through digital channels
- Unlike other roles, this position requires a strong understanding of the fintech landscape and its regulations, as well as experience working with external digital marketing agencies
- Career progression in this role may involve expanding the scope of the position to include additional digital marketing channels or taking on additional responsibilities within the marketing department
ASSUMPTION: This role offers unique opportunities for candidates with relevant experience and a strong understanding of the fintech industry and its regulations.
📝 Sample Projects
- Developing and executing a Total Search strategy to optimize paid and organic results and drive growth volume for LendingClub's Personal Loans product
- Managing ad creative and landing page testing processes to optimize conversion rates and minimize customer acquisition costs (CAC) within SEM
- Negotiating contracts and managing agency budgets effectively to ensure alignment with company goals and budget
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does this role collaborate with other teams within LendingClub, such as product, operations, and finance?
- What opportunities are there for professional development and growth within the marketing department?
- How does LendingClub support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking these questions can help you better understand the role's responsibilities, the company's culture, and the team's priorities, allowing you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Paid Search, SEO, and agency management
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research LendingClub's company culture and values to demonstrate your alignment with the organization's mission and goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
