Performance Marketing Manager (Paid Social)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (Paid Social)

🔹 Company: AMELI Zurich

🔹 Location: Herbrechtingen, Baden-Württemberg, Germany

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-level to Senior

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing paid social campaigns across multiple platforms and markets
• Collaborating with an in-house creative team to produce engaging content
• Monitoring and analyzing campaign performance to drive business objectives
• Conducting market research and identifying new opportunities for growth
• Leading international expansion efforts and driving innovation in marketing strategies

ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving results and continuous improvement.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid social campaigns (Meta, Pinterest, Tiktok) with full ownership over strategy, execution, and performance

✅ Collaborate with the creative team to produce high-quality, engaging content through detailed and structured creative briefings, and occasionally produce static ads using Canva

✅ Launch and manage direct response social ad campaigns across platforms, driving business objectives

✅ Track and evaluate shop and ad account performance, focusing on key KPIs (Spend, Net Revenue, MER, CAC...), and prepare detailed performance reports

✅ Conduct market, competitor, and audience research to inform campaign strategies and test new angles and opportunities

✅ Craft compelling copy and scripts for ads that capture attention and drive action

✅ Lead the internationalization of campaigns, adapting strategies to new markets and driving growth

✅ Identify and test new channels, as well as innovative marketing opportunities based on commercial KPIs and customer insights

ASSUMPTION: This role requires a strong focus on data-driven decision-making and a passion for performance marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 1-2 years of experience in Digital Marketing or Performance Marketing, ideally in agencies or start-ups, with proven experience managing paid social campaigns with at least €30,000-50,000 monthly adspend under your control

Required Skills:

• Fluency and excellent communication skills in German and business-level English
• Strong analytical and strategic mindset, with a passion for performance marketing and data-driven decision-making
• Ability to dive deep into audience insights and excite them with tailored messaging
• Excellent direct response copywriting skills to create ads that drive action
• Passion for social media trends and the ability to adapt them effectively into campaigns
• Proficient in using web analytics tools like GA4 and Meta Business Manager. Attribution Tools like Klar are a plus
• Highly detail-oriented with an innate ability to triple-check all aspects of campaign launches
• A proactive, self-driven team player who thrives in a collaborative environment with a passion for project management
• Ability to self-manage, prioritize, and move things forward without constant input
• Structured working style and obsessive attention to detail
• Proactive communicator who brings clarity and suggestions – not just problems
• Comfortable in using AI tools to speed up workflows

Preferred Skills:

• Experience with AI tools for marketing automation
• Knowledge of additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving results in paid social campaigns.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance)

Benefits:

• Permanent position within a bootstrapped and long-term oriented start-up environment, empowering you to take responsibility and actively shape AMELI's growth trajectory
• Fair holiday and absence regulation, offering 30 days paid leave per year for full-time employees, options for a sabbatical, and additional days off for special occasions
• A remote-only working setup allows you to work from wherever you want, with no core hours
• An individual learning & development path, including a yearly budget for external training, coaching, and conferences, internal knowledge sharing sessions, and regular feedback & development talks
• An inspiring team and culture, featuring an ambitious team with strong ownership, female leadership, and an output-oriented culture with a “don't ask for permission, ask for forgiveness” mentality
• Regular virtual and onsite team events to foster team spirit and collaboration

Working Hours: Full-time (40 hours per week), flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for mid-level to senior performance marketing roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 2-10 employees (Small start-up environment with a lean, fast-paced team)

Founded: 2020 (Young, bootstrapped start-up with a long-term orientation)

Company Description:

• AMELI is a brand for striving business women, creating timeless, elegant accessories without compromising functionality
• The company values craftsmanship, integrity, and transparency, and supports women by sharing insights and thoughts and regularly donating to selected non-profit organizations that promote women's education
• AMELI operates in a remote-only setup, empowering employees to work from wherever they want

Company Specialties:

• Business bags
• Laptop bags
• Fashion start-up

Company Website: http://www.ameli-zurich.com

ASSUMPTION: AMELI's small size and remote-only setup offer a high level of autonomy and ownership for employees, with a strong focus on driving results and continuous improvement.

📊 Role Analysis

Career Level: Mid-level to Senior (This role offers significant responsibility and ownership, with opportunities for growth and development)

Reporting Structure: This role reports directly to the founders and works closely with the in-house creative team

Work Arrangement: 100% Remote (With no core hours and a flexible schedule)

Growth Opportunities:

• As a small, fast-growing start-up, AMELI offers opportunities for employees to take on additional responsibilities and grow within the company
• The company's long-term orientation and focus on employee development provide ample opportunities for career growth

ASSUMPTION: This role offers a high level of responsibility and ownership, with significant opportunities for growth and development within a small, fast-growing start-up environment.

🌍 Location & Work Environment

Office Type: Remote-only (No physical office)

Office Location(s): Herbrechtingen, Baden-Württemberg, Germany

Geographic Context:

• Herbrechtingen is a small town in the state of Baden-Württemberg, Germany, with a population of approximately 12,000 people
• The region is known for its scenic landscapes, historic towns, and vibrant cultural scene
• Germany offers a high quality of life, with excellent healthcare, education, and infrastructure

Work Schedule: Full-time (40 hours per week), flexible schedule

ASSUMPTION: AMELI's remote-only work environment offers employees the flexibility to work from anywhere, with no core hours and a flexible schedule.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the founders
• Take-home assignment to assess skills and fit
• Final interview with the team

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and strategic mindset
• Communication and collaboration skills
• Cultural fit and alignment with AMELI's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for performance marketing and data-driven decision-making
• Showcase your ability to work independently and take ownership of projects
• Prepare questions to ask the interviewers about AMELI's growth plans and company culture

ATS Keywords: Paid Social, Performance Marketing, Campaign Management, Data Analysis, Copywriting, Remote Work, Start-up Environment

ASSUMPTION: AMELI's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's small, fast-growing team.

🛠️ Tools & Technologies

• Meta Business Manager
• GA4
• Canva
• AI tools for marketing automation (if applicable)

ASSUMPTION: AMELI uses industry-standard tools and technologies for performance marketing, with a focus on data-driven decision-making and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship
• Integrity
• Transparency
• Empowerment
• Continuous improvement

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote, autonomous work environment with a high level of ownership and responsibility?
• Are you passionate about performance marketing and data-driven decision-making?
• Do you align with AMELI's values and company culture?

ASSUMPTION: AMELI's company culture is characterized by a high level of autonomy and ownership, with a strong focus on results, continuous improvement, and empowerment.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Managing paid social campaigns at scale can be challenging and requires a strong analytical and strategic mindset
• Adapting campaigns for international expansion may present unique challenges and require cultural sensitivity
• Working in a small, fast-growing start-up environment can be unpredictable and may require flexibility and adaptability

ASSUMPTION: AMELI's remote-only work environment and small team size may present unique challenges, but also offer significant opportunities for growth and development.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Paid Social Specialist role in other companies, but offers a higher level of ownership and autonomy in a small, fast-growing start-up environment
• Unlike larger companies, AMELI offers a high degree of flexibility and adaptability, with opportunities for employees to shape the company's growth and development
• Career paths in performance marketing can vary depending on the company size and industry, with opportunities for growth and development in both small start-ups and large enterprises

ASSUMPTION: This role offers a unique opportunity to take on significant responsibility and ownership in a small, fast-growing start-up environment, with opportunities for growth and development that may not be available in larger companies.

📝 Sample Projects

• Developing and executing a paid social campaign to launch a new product line in a new market
• Conducting market research and competitor analysis to inform campaign strategies and test new angles and opportunities
• Creating and optimizing ad creatives using Canva to improve campaign performance

ASSUMPTION: AMELI's small team size and remote-only work environment offer opportunities for employees to take on a wide range of projects and responsibilities, with a high degree of ownership and autonomy.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the team collaborate and communicate in a remote-only work environment?
• What are the most important qualities for success in this role, and how do they align with AMELI's company culture?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance in a remote-only work environment?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to finding the best fit for both you and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching AMELI's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.