📌 Core Information
🔹 Job Title: Performance Marketing Manager - Paid Social
🔹 Company: Sporty Group
🔹 Location: Global Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading user acquisition campaigns across paid social channels for web and app
- Managing end-to-end campaign operations with a focus on performance goals
- Collaborating with creative, analytics, and product teams to deliver exceptional results
- Analyzing campaign performance and optimizing funnels to maximize impact
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid social channels. The ideal candidate will have experience managing campaigns across both web and app platforms, driving measurable impact on key metrics.
📋 Key Responsibilities
✅ Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app
✅ Manage end-to-end campaign operations, from setup and budgeting to optimization, with a focus on hitting performance goals (CPA, ROAS, LTV)
✅ Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels
✅ Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets
✅ Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities
✅ Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage
✅ Stay on top of paid social trends, platform updates, and emerging opportunities to ensure Sporty remains ahead of the curve
✅ Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, data-driven environment. Strong analytical skills and a solid understanding of the broader digital marketing mix are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter
Required Skills:
- Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV
- Fluency in English is required; additional languages are a plus
- Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms
- Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works
- Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaboration
- Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams
Preferred Skills:
- Experience working with global teams and managing campaigns across diverse markets
- Familiarity with gaming or entertainment industry trends
ASSUMPTION: While not explicitly stated, experience with gaming or entertainment industry trends may be beneficial for this role, as Sporty is a consumer internet and technology business with unrivaled sports media, gaming, social, and fintech platforms.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in remote positions, the estimated salary range for this role is $70,000 - $100,000 USD per year. This estimate takes into account the candidate's experience level, the company's size, and the remote nature of the position.
Benefits:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Highly talented, dependable co-workers in a global, multicultural organization
- Payment via DEEL, a world-class online wallet system
- Small teams for high impact, globally established and successful business offering stability and security
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and the information available. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Sporty Group operates in the spectator sports industry, with a focus on consumer internet and technology. The company serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
Company Size: Sporty Group has 501-1,000 employees, providing a dynamic and flexible work environment with opportunities for growth and collaboration.
Founded: Sporty Group was founded in 2013 and has since grown into a successful, globally established business.
Company Description:
- Sporty Group is a consumer internet and technology business with unrivaled sports media, gaming, social, and fintech platforms
- The company's mission is to be an everyday entertainment platform for everyone
- Sporty Group empowers its team members to create value and rewards them generously based upon their contribution
Company Specialties:
- Sports media
- Gaming
- Social platforms
- Fintech
Company Website: www.sportygroup.com
ASSUMPTION: Sporty Group's focus on consumer internet and technology, along with its global presence, offers unique opportunities for growth and collaboration in the spectator sports industry.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the performance marketing team.
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Performance Marketing and work closely with creative, analytics, BI, and product teams.
Work Arrangement: This role is fully remote, with flexible working hours and the opportunity to work from anywhere in the world.
Growth Opportunities:
- As Sporty Group continues to grow, there may be opportunities for the Performance Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's global presence offers opportunities to work on campaigns across diverse markets and gain international experience
- Sporty Group's focus on innovation and data-driven strategies provides opportunities for professional development and skill-building
ASSUMPTION: While the job description does not explicitly mention growth opportunities, the company's size, global presence, and focus on innovation suggest that there may be opportunities for career advancement within the performance marketing team.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (Global Remote)
Geographic Context:
- Sporty Group has technology and operations hubs across more than 10 countries and 3 continents, providing a global perspective and diverse user base
- The company's remote work policy allows employees to work from anywhere in the world, offering flexibility and convenience
- Sporty Group's multicultural organization fosters a diverse and inclusive work environment
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from anywhere in the world, providing flexibility and convenience. However, strong communication and self-motivation skills are essential for success in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills and experience in performance marketing, with a focus on paid social channels
- Analytical mindset and ability to interpret data and build experiments
- Collaboration and communication skills, with the ability to work effectively in a remote, global team
- Cultural fit and alignment with Sporty Group's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Sporty Group's business and the performance marketing landscape
- Prepare for the technical assessment or case study presentation by researching Sporty Group's platforms and user base
- Showcase your ability to work effectively in a remote, global team by providing examples of successful remote collaboration
ATS Keywords: Performance Marketing, User Acquisition, Paid Social, Meta Ads Manager, TikTok Ads, Google Analytics, AppsFlyer, Marketing Automation, Campaign Optimization, A/B Testing, Funnel Optimization, Cross-Channel Collaboration
ASSUMPTION: Sporty Group's application process may include a technical assessment or case study presentation to evaluate the candidate's skills and experience in performance marketing. Strong communication and collaboration skills are essential for success in a remote, global team.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads
- AppsFlyer
- Google Analytics
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The required tools and technologies for this role are primarily focused on performance marketing and analytics. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Intelligence and energy
- Passion for our products and serving our users
- Dynamic and flexible work life
- Empowering team members to create value and rewarding them generously based upon their contribution
Work Style:
- Data-driven and results-oriented
- Collaborative and communicative, with strong remote teamwork skills
- Adaptable and flexible, with the ability to work effectively in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have a proven track record of driving measurable impact on key metrics in performance marketing campaigns?
- Are you comfortable working in a remote, global team and collaborating effectively with team members across different time zones?
- Do you thrive in a fast-paced, data-driven environment and have a strong analytical mindset?
ASSUMPTION: Sporty Group's company values and work style emphasize intelligence, energy, and a passion for serving users. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- The fully remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The fast-paced, data-driven nature of the role may require candidates to be comfortable working with large datasets and making data-driven decisions
- The global nature of Sporty Group's user base may present challenges in terms of understanding and catering to diverse user preferences and behaviors
- The competitive nature of the performance marketing landscape may require candidates to stay up-to-date with industry trends and best practices
ASSUMPTION: While Sporty Group offers a dynamic and flexible work environment, candidates should be aware of the potential challenges associated with remote work, data-driven decision-making, and the competitive performance marketing landscape.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position has a stronger focus on paid social channels and user acquisition for both web and app platforms
- Sporty Group's global presence and diverse user base offer unique opportunities for international experience and cultural exposure
- As a mid-level role, this position offers opportunities for career growth and development within the performance marketing team
ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on paid social channels and global user base sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new game launch across multiple paid social platforms
- Optimizing a high-performing campaign's funnel to improve conversion rates and reduce CPA
- Collaborating with the creative team to develop and test new ad creatives and messaging strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to provide specific examples of their own relevant experience and achievements in their application materials.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the performance marketing team?
- How does Sporty Group support the professional development and growth of its team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Sporty Group approach A/B testing and experimentation in its performance marketing campaigns?
- What are the most challenging aspects of working in a fully remote, global team, and how does Sporty Group support its remote employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should tailor their questions to their specific interests and concerns about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/sporty/b56076be-f4cf-4dca-8ef4-a620e3e4984c
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study presentation by researching Sporty Group's platforms and user base
- Showcase your ability to work effectively in a remote, global team by providing examples of successful remote collaboration
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
