Performance Marketing Manager - Paid Social (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Paid Social (m/w/d)

🔹 Company: ADBAKER

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven campaign strategies for top brands
• Managing campaigns with budgets up to €7 million
• Acting as a reliable partner for clients, presenting concepts, and optimizing performance
• Collaborating with a creative team to maximize conversion rates

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of paid social media advertising.

📋 Key Responsibilities

✅ Developing data-driven performance strategies for paid social campaigns

✅ Implementing campaign setups and continuously optimizing performance

✅ Presenting concepts and metrics to clients and acting as a strategic sparring partner

✅ Creating concise briefings that inspire creative teams to produce high-performing content

✅ Evaluating current trends and continuously improving existing strategies

✅ Conducting studies in cooperation with Meta and contributing to ADBAKER's education products

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in strategic campaign management on social media platforms, preferably in an agency setting

Required Skills:

• Expertise in Facebook, Instagram, and TikTok advertising
• Strong analytical skills and data-driven mindset
• Excellent communication skills in German and English
• Proven ability to work independently and in a team

Preferred Skills:

• Experience with modern reporting tools
• Familiarity with the advertising industry and trends

ASSUMPTION: Candidates with relevant experience in paid social media advertising and a strong portfolio will be prioritized.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (gross)

Benefits:

• 30 days of vacation
• Up to 2 weeks of workation
• Health benefits and flexible work arrangements
• Team events and latest Apple products

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is based on industry standards for similar roles in the DACH region.

📌 Applicant Insights

🔍 Company Context

Industry: ADBAKER is a leading performance marketing agency specializing in Facebook and Instagram advertising, with a strong focus on data-driven strategies and effective campaigns.

Company Size: ADBAKER is a mid-sized company with 11-50 employees, offering a dynamic and challenging work environment.

Founded: ADBAKER was founded in 2015 and has since grown to become one of the fastest-growing Facebook advertising agencies in the German-speaking region.

Company Description:

• ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
• The company focuses on data-driven strategies and effective campaigns for clients ranging from startups to international brands
• ADBAKER has been recognized as one of the fastest-growing Facebook advertising agencies in the German-speaking region

Company Specialties:

• Performance Marketing
• Social Media Marketing
• Lead Generation
• Courses, seminars, and online learning platforms

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER's focus on data-driven strategies and effective campaigns sets it apart in the competitive advertising industry.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to take the next step in their career in performance marketing.

Reporting Structure: The Performance Marketing Manager reports directly to the management team and works closely with the creative team and clients.

Work Arrangement: This role follows a hybrid work arrangement with 3 office days per week and flexible remote work.

Growth Opportunities:

• Expanding expertise in paid social media advertising and related fields
• Developing leadership skills by managing junior team members
• Gaining experience in client management and account development

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior or management position.

🌍 Location & Work Environment

Office Type: ADBAKER's office is a modern, 450 sqm loft with a relaxed atmosphere and regular team events.

Office Location(s): Hürth, Nordrhein-Westfalen, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene
• The region has a strong economy with a focus on industries such as advertising, media, and technology
• Cologne is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still providing opportunities for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site interview with the hiring manager and relevant team members
• Case study or presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the management team to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Technical expertise in paid social media advertising
• Cultural fit and alignment with ADBAKER's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio showcasing your expertise in paid social media advertising
• Research ADBAKER's clients and industry trends to demonstrate your knowledge and enthusiasm

ATS Keywords: Paid Social Marketing, Campaign Strategy, Data Analysis, Client Communication, Creative Briefing, Trend Evaluation, Reporting Tools, Team Collaboration, German Language Proficiency

ASSUMPTION: ADBAKER uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Insights
• TikTok Ads Manager
• Modern reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Autonomous and self-driven
• Results-oriented and performance-focused
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a strong data-driven mindset and a passion for performance marketing?
• Are you comfortable working independently and taking ownership of projects?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: Candidates who align with ADBAKER's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• Managing high-budget campaigns and meeting performance targets
• Keeping up with the fast-paced and ever-changing advertising industry
• Balancing the demands of client management and internal team collaboration
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven strategies and performance optimization
• ADBAKER's specialization in Facebook and Instagram advertising sets it apart from generalist marketing agencies
• This role offers significant growth opportunities and the potential to advance to a senior or management position

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive performance strategy for a major brand's Facebook and Instagram advertising campaigns
• Conducting a study in cooperation with Meta to evaluate the effectiveness of a new advertising format
• Creating a detailed campaign plan and budget allocation for a multi-million euro advertising budget

ASSUMPTION: These sample projects demonstrate the strategic and creative aspects of the role, as well as the importance of data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does ADBAKER support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does ADBAKER approach client management and account development?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does ADBAKER foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your expertise in paid social media advertising
• Follow up with the hiring manager within 7 days of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.