Performance Marketing Manager - Paid Social (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Paid Social (m/w/d)

🔹 Company: ADBAKER

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven campaign strategies for top brands
• Managing campaigns with budgets up to seven figures
• Acting as a reliable partner for clients, presenting concepts and metrics
• Continuously optimizing campaign performance

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and client communication skills. The ideal candidate will have experience in managing large budgets and working with top-tier clients.

📋 Key Responsibilities

✅ Develop data-driven campaign strategies with budgets up to seven figures

✅ Implement campaign setups and analyze results for continuous optimization

✅ Act as a sparring partner for clients, presenting concepts and metrics in regular meetings

✅ Create concise briefings to stimulate creative processes and maximize conversion rates

✅ Evaluate current industry trends and test innovative strategies

✅ Conduct research and contribute to ADBAKER's education products

ASSUMPTION: This role requires a strong understanding of data analysis, creative strategy, and client communication. The ideal candidate will be comfortable working with large budgets and presenting to clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in strategic campaign management on social media platforms (preferably in an agency setting)

Required Skills:

• Excellent communication skills in German (written and spoken)
• Strong data analysis skills and technical understanding
• Proven experience in managing large budgets
• Ability to work collaboratively with a creative team

Preferred Skills:

• Experience with modern reporting tools
• Fluency in English

ASSUMPTION: Candidates should have a strong background in strategic campaign management, data analysis, and client communication. Familiarity with modern reporting tools and additional languages is a plus.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (gross)

Benefits:

• 30 days of vacation
• Up to 2 weeks of workation
• Health benefits
• Flexible work arrangement
• Regular team events
• Latest Apple products

Working Hours: Full-time (40 hours per week) with a flexible mix of office and home office

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing manager role in Germany. Benefits are designed to promote work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
• Founded in 2012, the agency has grown to become one of the fastest-growing Facebook agencies in the German-speaking region
• ADBAKER works with a diverse range of clients, from startups to international brands

Company Specialties:

• Performance Marketing
• Social Media Marketing
• Lead Generation
• Courses, seminars, and online learning platform

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER is a well-established agency with a strong focus on performance marketing. The company's size allows for a more intimate work environment, fostering close collaboration among team members.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: This role reports directly to the CEO

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential to work with high-profile clients and manage large budgets
• Opportunity to contribute to ADBAKER's education products and grow professionally
• Possibility to advance within the company as it continues to expand

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work with top-tier clients and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Modern loft office with a relaxed atmosphere

Office Location(s): Hürth, Nordrhein-Westfalen, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and a major cultural and economic hub
• The region has a vibrant tech and startup scene, with numerous networking opportunities
• Cologne is well-connected by public transportation, with the Germany Ticket offering easy commuting

Work Schedule: Flexible mix of office and home office, with regular team events and a healthy snack bar on-site

ASSUMPTION: The office environment at ADBAKER is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the CEO
• Final decision and job offer

Key Assessment Areas:

• Communication skills and client presentation abilities
• Data analysis and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for interview questions focusing on your strategic thinking, data analysis, and client communication skills
• Consider sending a video application to showcase your personality and enthusiasm for the role

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Client Communication, Creative Strategy, Performance Optimization, Reporting Tools, Trend Evaluation

ASSUMPTION: The application process at ADBAKER is designed to assess candidates' strategic thinking, data analysis, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Modern reporting tools (e.g., Google Analytics, Facebook Ads Manager)
• Creative tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will be comfortable using modern reporting tools, creative software, and project management platforms to manage campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Data-focused
• Collaborative

Work Style:

• Results-oriented
• Data-driven decision making
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable presenting complex data and insights to clients?
• Do you enjoy working collaboratively with a creative team to achieve results?

ASSUMPTION: ADBAKER values candidates who are performance-driven, data-focused, and collaborative. Strong communication and presentation skills are essential for success in this role.

⚠️ Potential Challenges

• Managing large budgets and high expectations from top-tier clients
• Keeping up with the fast-paced nature of the advertising industry and constant algorithm changes
• Balancing the demands of client work with internal projects and education products
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: This role presents unique challenges, such as managing large budgets and working with high-profile clients. The ideal candidate will be comfortable working in a fast-paced environment and adaptable to change.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on paid social media campaigns
• ADBAKER's focus on performance marketing sets it apart from other agencies, with a strong emphasis on data-driven decision making
• This role offers significant growth opportunities, with the potential to work with top-tier clients and contribute to the company's success

ASSUMPTION: This role is unique in its focus on paid social media campaigns and data-driven decision making. The growth opportunities and potential to work with top-tier clients set it apart from similar roles in the industry.

📝 Sample Projects

• Developing a data-driven campaign strategy for a seven-figure budget
• Presenting campaign performance and insights to a high-profile client
• Evaluating current industry trends and testing innovative strategies

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and client-focused nature of the role, as well as the opportunity to contribute to the company's growth and success.

❓ Key Questions to Ask During Interview

• How would you describe the company culture and work environment at ADBAKER?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does ADBAKER support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does ADBAKER approach work-life balance, and what resources are available to support employees?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company culture, their ability to contribute to its growth, and their fit with the company's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for interview questions focusing on your strategic thinking, data analysis, and client communication skills
• Consider sending a video application to showcase your personality and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.