πΉ Job Title: Performance Marketing Manager - Paid Social (m/w/d)
πΉ Company: ADBAKER
πΉ Location: Cologne, North Rhine-Westphalia, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: April 28, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and client communication skills. The ideal candidate will have experience in managing large budgets and working with top-tier clients.
β Develop data-driven campaign strategies with budgets up to seven figures
β Implement campaign setups and analyze results for continuous optimization
β Act as a sparring partner for clients, presenting concepts and metrics in regular meetings
β Create concise briefings to stimulate creative processes and maximize conversion rates
β Evaluate current industry trends and test innovative strategies
β Conduct research and contribute to ADBAKER's education products
ASSUMPTION: This role requires a strong understanding of data analysis, creative strategy, and client communication. The ideal candidate will be comfortable working with large budgets and presenting to clients.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-3 years of experience in strategic campaign management on social media platforms (preferably in an agency setting)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in strategic campaign management, data analysis, and client communication. Familiarity with modern reporting tools and additional languages is a plus.
Salary Range: β¬45,000 - β¬55,000 per year (gross)
Benefits:
Working Hours: Full-time (40 hours per week) with a flexible mix of office and home office
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing manager role in Germany. Benefits are designed to promote work-life balance and employee well-being.
Industry: Advertising Services
Company Size: Small (11-50 employees)
Founded: 2015
Company Description:
Company Specialties:
Company Website: https://www.adbaker.de/
ASSUMPTION: ADBAKER is a well-established agency with a strong focus on performance marketing. The company's size allows for a more intimate work environment, fostering close collaboration among team members.
Career Level: Mid-level marketing manager
Reporting Structure: This role reports directly to the CEO
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work with top-tier clients and contribute to the company's success.
Office Type: Modern loft office with a relaxed atmosphere
Office Location(s): HΓΌrth, Nordrhein-Westfalen, Germany
Geographic Context:
Work Schedule: Flexible mix of office and home office, with regular team events and a healthy snack bar on-site
ASSUMPTION: The office environment at ADBAKER is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Client Communication, Creative Strategy, Performance Optimization, Reporting Tools, Trend Evaluation
ASSUMPTION: The application process at ADBAKER is designed to assess candidates' strategic thinking, data analysis, and communication skills, as well as their cultural fit with the company.
ASSUMPTION: The ideal candidate will be comfortable using modern reporting tools, creative software, and project management platforms to manage campaigns effectively.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ADBAKER values candidates who are performance-driven, data-focused, and collaborative. Strong communication and presentation skills are essential for success in this role.
ASSUMPTION: This role presents unique challenges, such as managing large budgets and working with high-profile clients. The ideal candidate will be comfortable working in a fast-paced environment and adaptable to change.
ASSUMPTION: This role is unique in its focus on paid social media campaigns and data-driven decision making. The growth opportunities and potential to work with top-tier clients set it apart from similar roles in the industry.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and client-focused nature of the role, as well as the opportunity to contribute to the company's growth and success.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company culture, their ability to contribute to its growth, and their fit with the company's values and work environment.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.