📌 Core Information
🔹 Job Title: Performance Marketing Manager PH
🔹 Company: Emma – The Sleep Company
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts in the Philippine market across various social media platforms and e-commerce channels.
- Collaborating with local agencies to scale up social media activities and explore new channels.
- Analyzing marketing channels, customers, key markets, and players to generate insights and drive growth.
- Expanding Emma's e-commerce business in the Philippines through creative initiatives and strategic planning.
- Creating ad-hoc analyses and reports to identify growth opportunities, optimizations, and potential risks.
ASSUMPTION: This role requires a strong understanding of performance marketing practices and a proven track record in managing marketing campaigns, preferably in the e-commerce or D2C industry.
📋 Key Responsibilities
✅ Marketing Leadership: Take full responsibility for marketing in the Philippine market, focusing on social media activities and e-commerce expansion.
✅ Agency Collaboration: Work with local agencies to scale up social media activities and test new channels.
✅ Market Analysis: Develop a deep understanding of marketing channels, customers, key markets, and players to generate insights.
✅ Growth Strategy: Grow Emma's e-commerce business in the Philippines by developing new creative initiatives and strategies.
✅ Data Analysis: Create ad-hoc analyses and reports to identify growth opportunities, optimizations, and potential risks.
ASSUMPTION: This role requires strong analytical skills, as well as the ability to manage multiple projects simultaneously and collaborate effectively with both internal stakeholders and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in performance marketing, e-commerce, or a related role.
Required Skills:
- Proven experience in performance marketing, with a strong understanding of key metrics such as CTR, Conversion Rate, and Engagement Rates.
- Excellent analytical skills, with experience working with Google Analytics or other data analytics tools.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills, with experience working with cross-functional teams and external partners.
- Fluency in English, with strong written and verbal communication skills.
Preferred Skills:
- Experience working in the e-commerce or D2C industry.
- Familiarity with the Philippine market and consumer behavior.
- Bilingual or multilingual skills (English + Filipino or other local languages).
ASSUMPTION: While a degree in Marketing or Business is preferred, Emma values practical experience and proven results over formal qualifications.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - PHP 800,000 per year (based on industry standards for mid-level marketing roles in the Philippines).
Benefits:
- Health insurance and wellness benefits.
- Retirement savings plan.
- Employee discounts on Emma products.
- Opportunities for professional development and growth.
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for specific tasks.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Philippines. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Emma operates in the manufacturing industry, specializing in sleep technology and ergonomic sleep solutions. The company focuses on sustainable materials and global sleep wellness.
Company Size: Emma is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Emma was founded in 2015 and has since grown into the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma is a data-driven company that uses customer insights and market trends to innovate and improve its sleep products.
- The company is committed to sustainability, using eco-friendly materials and minimizing its environmental impact.
- Emma fosters a strong culture of collaboration, teamwork, and knowledge sharing, empowering employees to drive meaningful impact.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://team.emma-sleep.com/
ASSUMPTION: Emma's focus on data-driven decision-making and sustainability sets it apart from traditional mattress manufacturers, providing unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in performance marketing, e-commerce, or a related field.
Reporting Structure: The Performance Marketing Manager PH will report directly to the Regional Marketing Manager and collaborate closely with the local commercial team and external partners.
Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks. The work arrangement is flexible, with a focus on results and performance.
Growth Opportunities:
- As Emma continues to expand its presence in the Philippine market, there may be opportunities for the right candidate to grow into a more senior role or take on additional responsibilities.
- The company's focus on employee development and growth provides opportunities for professional advancement through hands-on experience, mentorship, and continuous learning.
ASSUMPTION: The Performance Marketing Manager PH role offers a unique opportunity to drive growth and impact in a dynamic and rapidly growing market, with potential for career advancement as the company continues to expand.
🌍 Location & Work Environment
Office Type: Emma's Philippine office is located in Manila, with a modern and collaborative work environment that fosters creativity and innovation.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE (Global Headquarters) and Manila, PH (Philippine Office)
Geographic Context:
- The Philippine market offers significant growth potential for Emma, with a large and growing e-commerce market and a strong demand for high-quality sleep products.
- Manila, the capital and most populous city in the Philippines, provides a vibrant and dynamic work environment with a diverse range of cultural and recreational opportunities.
- The city's strategic location in Southeast Asia facilitates collaboration and communication with Emma's global offices and partners.
Work Schedule: The work schedule is flexible, with a focus on results and performance. Employees are expected to work full-time (40 hours per week) and may have the opportunity to work remotely for specific tasks.
ASSUMPTION: The Manila office provides a dynamic and collaborative work environment that fosters creativity and innovation, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Emma careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the Regional Marketing Manager and other relevant stakeholders to discuss the role, responsibilities, and growth opportunities.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Marketing expertise and experience in performance marketing, e-commerce, or a related field.
- Analytical skills and ability to interpret data and derive actionable insights.
- Project management skills and ability to manage multiple projects simultaneously.
- Communication and collaboration skills, with experience working with cross-functional teams and external partners.
- Cultural fit and alignment with Emma's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Philippine market and consumer behavior in your application materials.
- Prepare for the interview by researching Emma's products, mission, and values, and be ready to discuss your ideas for driving growth and impact in the Philippine market.
ATS Keywords: Performance Marketing, E-commerce, Social Media, Data Analysis, Project Management, Marketing Strategy, Customer Insights, Growth Opportunities, Risk Identification, Team Player, Goal-oriented, Structured, Pragmatic, Organizational Skills
ASSUMPTION: Emma's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- E-commerce platforms (e.g., Shopify, Magento)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Emma's global standards and the candidate's preferences and expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Emma prioritizes customer needs and feedback in all decision-making processes.
- Innovation-driven: The company fosters a culture of creativity and continuous improvement.
- Collaborative: Emma values teamwork, knowledge sharing, and open communication.
- Data-driven: Emma uses data and insights to inform its strategies and make informed decisions.
Work Style:
- Results-oriented: Emma focuses on outcomes and performance, rather than hours worked.
- Dynamic: The company's fast-paced and rapidly growing environment requires adaptability and flexibility.
- Diverse: Emma values and promotes diversity, inclusion, and equal opportunity in its workplace.
Self-Assessment Questions:
- How do you align with Emma's customer-centric approach, and how have you demonstrated this in your previous roles?
- How do you approach innovation and continuous improvement in your work?
- Describe your experience working collaboratively with cross-functional teams and external partners.
- How do you use data and insights to inform your strategies and make decisions?
- How do you thrive in a dynamic and rapidly growing work environment?
ASSUMPTION: Emma's strong focus on cultural fit ensures that new hires align with the company's values and mission, fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- The Philippine market is highly competitive, with numerous established and emerging players in the e-commerce and mattress industries.
- The role requires a strong understanding of the local market and consumer behavior, which may present a learning curve for candidates without prior experience in the region.
- The role involves managing multiple projects simultaneously, which may require strong time management and organizational skills.
- The company's rapid growth and expansion may present challenges in terms of resources and infrastructure.
ASSUMPTION: The Performance Marketing Manager PH role presents unique challenges and opportunities for growth and impact in a dynamic and rapidly growing market.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on performance marketing and e-commerce growth, with a strong emphasis on data-driven decision-making and customer insights.
- The role requires a unique blend of marketing expertise, analytical skills, and project management experience, making it well-suited for candidates with a diverse background in digital marketing and e-commerce.
- As a mid-level role, the Performance Marketing Manager PH offers opportunities for career advancement and growth within Emma's expanding Philippine market and global organization.
ASSUMPTION: The Performance Marketing Manager PH role is distinct from other marketing positions, requiring a unique combination of skills and experience and offering significant opportunities for growth and impact.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive brand awareness and customer acquisition in the Philippine market.
- Analyzing customer data to identify trends and insights, and using this information to inform marketing strategies and improve customer segmentation.
- Collaborating with local agencies to scale up social media activities and test new channels, such as influencer marketing or live streaming.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Performance Marketing Manager PH, requiring a strong understanding of marketing principles, data analysis, and project management.
❓ Key Questions to Ask During Interview
- How does Emma differentiate itself from other mattress and sleep product retailers in the Philippine market?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Emma support the professional development and growth of its employees, particularly in mid-level marketing roles?
- What are the most significant challenges facing Emma's Philippine market expansion, and how can this role contribute to overcoming them?
- How does Emma measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the Philippine market, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Emma Careers Portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Emma's products, mission, and values, and be ready to discuss your ideas for driving growth and impact in the Philippine market.
- Follow up with Emma's HR team one week after your application submission to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
