Performance Marketing Manager (Ref.0102505)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (Ref.0102505)

🔹 Company: Ogilvy Greece

🔹 Location: Gerakas, Attica, Greece

🔹 Job Type: Full-time, On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing, planning, and executing digital marketing campaigns across various channels
• Managing daily campaign activities and optimizing performance
• Analyzing campaign data and providing insights for ongoing optimization
• Leading a team of 2 people and fostering a culture of data-driven decision making
• Collaborating with internal and external partners to maximize campaign success

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and hands-on execution. The ideal candidate will have experience managing performance media campaigns and be comfortable working in a fast-paced, results-oriented environment.

📋 Key Responsibilities

✅ Develop, plan, and execute digital marketing campaigns via platforms such as Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), DV360, LinkedIn, and others

✅ Manage daily campaign activities, optimize performance, and ensure campaigns meet or exceed KPIs and ROI targets

✅ Analyze campaign data, prepare detailed reports, interpret insights, and provide recommendations for ongoing optimization

✅ Lead a team of 2 people, organize day-to-day work, provide guidance and trainings, and help them grow

✅ Coordinate with creative, data, and client service teams to ensure seamless campaign delivery and alignment with overall marketing objectives

✅ Stay up-to-date on industry trends, tools, and performance marketing technologies; evaluate emerging opportunities

✅ Manage budgets, billing, and invoicing processes related to digital media campaigns

✅ Collaborate with internal and external partners to maximize campaign success

✅ Foster a culture of data-driven decision making and continuous improvement within the team

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team leadership. The candidate should be comfortable working with data, tools, and platforms to drive campaign performance and manage a small team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in digital marketing or performance media (agency or client side)

Required Skills:

• Proven experience managing campaigns on Google Ads, Meta platforms, display advertising, and programmatic channels (e.g., DV360)
• Strong analytical skills, proficiency in Google Analytics, Web Analytics, and advanced Excel (pivot tables, formulas)
• Highly proficient in reporting through Google Looker Studio
• Deep knowledge of Google Tag Manager
• Advanced measurement experience like BLS, Viewability, Cross-Channels efficiencies, etc.
• Excellent communication, presentation, and management skills
• Fluency in English
• Ability to work effectively in a fast-paced, results-oriented environment

Preferred Skills:

• Experience in SEO including audits, keyword research, and content strategies
• Certifications such as Google Ads, Google Analytics, and Facebook Blueprint

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on performance media. They should be comfortable working with data and tools to optimize campaign performance and manage a small team.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on industry standards for a mid-level marketing role in Greece)

Benefits:

• Private medical health insurance program
• Access to local and global trainings
• Privileged access to state-of-the-art AI tools (WPP Open)
• Gym/workout membership

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days on-site)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Greece. Benefits are competitive and aimed at supporting employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Ogilvy Greece operates in the advertising services industry, with a strong focus on digital marketing and performance media. The company is part of the global Ogilvy network, which has a strong presence in over 160 countries.

Company Size: Ogilvy Greece is a medium-sized company with approximately 201-500 employees. This size allows for a more intimate work environment while still offering the resources and opportunities of a larger organization.

Founded: Ogilvy Greece was founded in 1977 and has since grown to become one of the strongest and most awarded agencies in the country, with a history of 45 years.

Company Description:

• Ogilvy Greece is a group of 400 professionals passionate about advertising, public relations, technology, and social platforms.
• The company offers a wide range of capabilities, including brand strategy and advertising, public relations, activation and shopper marketing, social and performance marketing, health, and branded entertainment.
• Ogilvy Greece has won numerous awards, including 1275 Ermis Awards and 63 Effie Awards in Greece, as well as international distinctions such as 8 Cannes Lions, 2 Clio Awards, 1 One Show Pencil, 1 D&AD Pencil, 4 London International Awards, and 2 Webby Awards.

Company Specialties:

• Brand Strategy and Advertising
• Public Relations
• Activation & Shopper Marketing
• Social & Performance Marketing
• Health
• Branded Entertainment

Company Website: ogilvy.gr

ASSUMPTION: Ogilvy Greece is a well-established and highly awarded advertising agency with a strong focus on digital marketing. The company offers a wide range of services and has a strong track record of success in both the local and international markets.

📊 Role Analysis

Career Level: Mid-level marketing role with team leadership responsibilities

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Performance Marketing and will oversee a team of 2 people.

Work Arrangement: Hybrid work arrangement with 2-3 days on-site and the remainder of the week working remotely.

Growth Opportunities:

• Progression to a senior-level role within the performance marketing team
• Expansion into other areas of digital marketing or related fields
• Opportunities for professional development and training through local and global programs

ASSUMPTION: This role offers opportunities for career growth and professional development within the performance marketing team and the broader Ogilvy network.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Gerakas, Athens

Geographic Context:

• Gerakas is a suburban area located approximately 15 kilometers southeast of the center of Athens.
• The area is well-connected by public transportation and offers a range of amenities, including shops, restaurants, and parks.
• Gerakas is known for its vibrant business community and is home to several multinational corporations and advertising agencies.

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site)

ASSUMPTION: The office location in Gerakas offers a convenient and well-connected work environment with access to a range of amenities and a vibrant business community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Head of Performance Marketing and a member of the performance marketing team
• Final interview with the Managing Director

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical skills and data-driven decision making
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with Ogilvy's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your campaign management experience and the results you've achieved
• Demonstrate your analytical skills and data-driven approach through your application materials
• Showcase your leadership and team management abilities, highlighting any relevant experience or accomplishments
• Prepare for behavioral interview questions that assess your cultural fit and alignment with Ogilvy's values

ATS Keywords: Digital Marketing, Performance Media, Google Ads, Meta Platforms, DV360, Google Analytics, Web Analytics, Excel, Google Looker Studio, Google Tag Manager, SEO, Campaign Management, Team Leadership

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. The interview process will focus on assessing the candidate's digital marketing expertise, analytical skills, leadership abilities, and cultural fit.

🛠️ Tools & Technologies

• Google Ads (Search, Display, YouTube)
• Meta Platforms (Facebook, Instagram)
• DV360
• LinkedIn Ads
• Google Analytics
• Web Analytics
• Google Looker Studio
• Google Tag Manager
• Excel (pivot tables, formulas)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: The candidate should be comfortable working with a range of digital marketing tools and platforms, including Google Ads, Meta Platforms, DV360, Google Analytics, and Google Looker Studio. Familiarity with SEO tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Bravery
• Curiosity
• Impact
• Inclusion
• Integrity
• One Ogilvy

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking
• Adaptable and responsive to change
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can make a significant impact?
• Are you comfortable working with data and using it to drive decision-making and campaign optimization?
• Do you have strong leadership and team management skills, with the ability to inspire and motivate others?
• Are you committed to continuous learning and professional development, with a strong desire to stay up-to-date with industry trends and best practices?

ASSUMPTION: Ogilvy Greece values candidates who are brave, curious, and committed to making an impact. The ideal candidate will be a strong team player, data-driven, and adaptable, with a commitment to continuous learning and professional development.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry and staying ahead of trends and best practices
• Working with tight deadlines and managing client expectations
• Leading and developing a small team, with the responsibility for their growth and success

ASSUMPTION: The role of Performance Marketing Manager at Ogilvy Greece presents several challenges, including managing multiple campaigns and priorities, staying up-to-date with industry trends, working with tight deadlines, and leading a small team. The ideal candidate will be able to thrive in this dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions, but may differ in terms of the specific channels and platforms used, as well as the size and structure of the team
• In comparison to other marketing roles, this position has a stronger focus on data-driven decision making and campaign optimization, as well as team leadership responsibilities
• Career progression in this role may involve moving into a senior-level position within the performance marketing team or exploring other areas of digital marketing or related fields

ASSUMPTION: While this role shares similarities with other performance marketing manager positions, it may differ in terms of the specific channels and platforms used, as well as the size and structure of the team. In comparison to other marketing roles, this position has a stronger focus on data-driven decision making and campaign optimization, as well as team leadership responsibilities.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign for a major client, including strategy, planning, execution, and optimization
• Conducting a thorough SEO audit and implementing a content strategy to improve organic search rankings and drive traffic to a client's website
• Analyzing campaign data and using insights to inform ongoing optimization and improve performance

ASSUMPTION: The candidate should have experience working on digital marketing campaigns, with a focus on strategy, planning, execution, and optimization. Familiarity with SEO audits and content strategies is also beneficial.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of a performance marketing team at Ogilvy Greece and how this role fits within that structure?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ogilvy Greece support the professional development and growth of its employees, particularly within the performance marketing team?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Ogilvy Greece foster a culture of innovation and continuous learning within the performance marketing team?

ASSUMPTION: The candidate should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the company and its culture. These questions should focus on the team structure, priorities, professional development opportunities, challenges, and cultural aspects of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your campaign management experience and the results you've achieved
• Prepare for behavioral interview questions that assess your cultural fit and alignment with Ogilvy's values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.