Performance Marketing Manager (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Performance Marketing Manager (Remote Canada) - Future Opening

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Leading Paid Media accounts and serving as direct support to client contacts
• Driving referrals and building strategies for clients each quarter
• Collaborating with internal stakeholders and vendors to ensure tasks are assigned, work quality is maintained, and improvements are made
• Deeply understanding client positioning and unique value propositions
• Optimizing budgets for paid media campaigns across multiple channels

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of Paid Media channels to succeed.

📋 Key Responsibilities

✅ Oversee and lead a collection of Paid Media accounts

✅ Serve as direct support to client contacts

✅ Drive referrals via client relationships and professional network

✅ Build strategies for clients each quarter

✅ Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

✅ Deeply understand client positioning and unique value propositions

✅ Confirm lead routing is accurate within a CRM

✅ Understand the value of Programmatic campaigns

✅ Responsible for personal productivity and utilization

✅ Work directly with Associate Director to ensure internal and client goals are achieved

✅ Execute and optimize PPC advertising campaigns across multiple platforms

ASSUMPTION: This role involves a mix of strategic planning, client management, and hands-on campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience working at a performance/digital marketing agency, with a focus on B2B SaaS/tech clients

Required Skills:

• Expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficient in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, etc.)
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT (Opportunities Created and Touched)
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Experience with Programmatic advertising
• Fluency in French or other languages

ASSUMPTION: Candidates should have a strong foundation in Paid Media and a proven track record of driving results for B2B SaaS/tech clients.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a mid-senior level role in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Gympass membership
• Unlimited PTO, paid company holidays, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual anniversary trip with peers and executive leadership

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work from home or in Directive's state-of-the-art offices in Irvine, California

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in Toronto. The benefits package is comprehensive and designed to support the whole person.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-sized company with a collaborative and dynamic work environment)

Founded: 2014 (Established company with a proven track record in B2B performance marketing)

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies
• They generate revenue with Customer Generation, their proprietary methodology that blends best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps
• Their global team has generated over $1 billion in revenue for clients in the last 10 years

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established company with a strong focus on performance marketing for B2B companies. They offer a comprehensive benefits package and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professionals with a proven track record in Paid Media)

Reporting Structure: This role reports directly to the Associate Director

Work Arrangement: Remote (Canada) with the option to work from Directive's offices in Irvine, California

Growth Opportunities:

• Potential to take on more accounts and expand responsibilities
• Opportunities to collaborate with and learn from experienced team members
• Chance to contribute to the development of Directive's proprietary Customer Generation methodology

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and collaborative team.

🌍 Location & Work Environment

Office Type: State-of-the-art offices in Irvine, California, with remote work options for Canada-based employees

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US (with remote work options for Canada-based employees)

Geographic Context:

• Toronto is a multicultural city with a thriving tech industry
• Canada offers universal healthcare and a high quality of life
• The time zone is Eastern Standard Time (EST)

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work from home or in Directive's offices

ASSUMPTION: The remote work option allows for flexibility and a better work-life balance, while Directive's offices provide a collaborative and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager and/or team members
• Final interview with the Associate Director
• Background check and reference check

Key Assessment Areas:

• Paid Media expertise and strategic thinking
• Client management and communication skills
• Data analysis and problem-solving abilities
• Cultural fit and alignment with Directive's core values

Application Tips:

• Highlight your Paid Media experience and success stories with B2B SaaS/tech clients
• Tailor your resume to emphasize the required skills and qualifications for this role
• Prepare for behavioral and situational interview questions that focus on your Paid Media experience and client management skills

ATS Keywords: Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, B2B SaaS, Client Management, Campaign Optimization, Data Analysis, Strategic Thinking

ASSUMPTION: The interview process will focus on assessing your Paid Media expertise, client management skills, and cultural fit with Directive Consulting.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel
• Spring Health
• Headspace
• Gympass

ASSUMPTION: These tools and technologies are essential for performing the job's core responsibilities and working effectively within the team.

👔 Cultural Fit Considerations

Company Values:

• People First: Prioritize the well-being and growth of our team members
• Collaboration: Work together to achieve our collective goals
• Transparency: Communicate openly and honestly with our team and clients
• Continuous Learning: Embrace a growth mindset and strive to improve constantly
• Results-Driven: Focus on delivering measurable results for our clients

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and supportive team culture
• Focus on results and continuous improvement
• Flexible and remote-friendly work arrangements

Self-Assessment Questions:

• Do you prioritize the well-being and growth of your team members?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you embrace a growth mindset and strive to improve constantly?
• Are you comfortable working remotely and managing your time effectively?

ASSUMPTION: Directive Consulting values a strong cultural fit with their core values and work style. Candidates should assess their alignment with these factors before applying.

⚠️ Potential Challenges

• Managing multiple Paid Media accounts and client relationships simultaneously
• Keeping up with the latest trends and best practices in Paid Media
• Working effectively in a remote or hybrid work environment
• Managing budgets and optimizing campaigns for maximum ROI

ASSUMPTION: These challenges require strong organizational skills, a deep understanding of Paid Media, and the ability to work effectively in a remote or hybrid work environment.

📈 Similar Roles Comparison

• This role is similar to a Paid Media Manager or Senior Paid Media Specialist in an agency setting
• It differs from in-house roles in that it focuses on multiple clients and accounts rather than a single brand
• Career path comparison: This role can lead to senior management or specialist roles within Paid Media, or transition to other areas of marketing such as SEO, Content, or Strategy

ASSUMPTION: This role offers a unique blend of client management, strategic planning, and hands-on campaign execution within a dynamic agency environment.

📝 Sample Projects

• Developing and executing a comprehensive Paid Media strategy for a B2B SaaS client
• Optimizing PPC campaigns to improve CTR, CVR, and ROI for a mid-market enterprise account
• Collaborating with the content team to create targeted ad copy and landing pages for a lead generation campaign

ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does Directive support the professional development and growth of its team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Directive measure success for this role, and what metrics will I be responsible for tracking?

ASSUMPTION: These questions will help you better understand the role's expectations, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Paid Media experience and success stories with B2B SaaS/tech clients
• Prepare a cover letter that explains your interest in this role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that focus on your Paid Media experience and client management skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.