📌 Core Information
🔹 Job Title: Performance Marketing Manager | Remote
🔹 Company: Kendago
🔹 Location: Albania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Albania preferred)
🚀 Job Overview
Key aspects of this role include:
- Leading high-budget performance marketing campaigns
- Managing and optimizing large-scale digital media platforms
- Collaborating with creative teams for ad development
- Analyzing and reporting marketing activities
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and creativity to drive successful marketing campaigns.
📋 Key Responsibilities
✅ Own all marketing analytics aspects including analyzing, reporting, and tracking of marketing activities.
✅ Manage, optimize, and maximize ROI on large scale digital media platforms (Facebook, Instagram, Google, YouTube, Tiktok, Snap, X).
✅ Constant conversion performance improvement by A/B testing ad copy, creative types, and funnel experience.
✅ Collaborate with the creative team on new marketing angles and ads.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 4 years of experience managing significant budgets, with a deep understanding of video performance campaigns (highly required)
Required Skills:
- Fluent English level
- High analytical ability and the ability to learn advanced analytical tools
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
- Ability to handle high budgets for performance campaigns
Preferred Skills:
- Experience with AdTech platforms
- Familiarity with A/B testing tools
ASSUMPTION: While not explicitly stated, experience in managing high-budget campaigns and a strong understanding of video performance campaigns are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Performance Marketing Manager with 5-10 years of experience in a remote role is $80,000 - $120,000 USD per year. This estimate is based on market research and may vary depending on individual performance and company budget.
Benefits:
- Flexible work hours
- Remote work arrangement
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company budget. Benefits may include standard industry offerings, such as health insurance and retirement plans, but specific details are not provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization.
Company Size: Kendago is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Kendago was founded in 2006 and has since grown into a global DTC Digital Marketing Group.
Company Description:
- Kendago helps its clients grow into world leaders by combining its unique approach to PPC with a focus on brand development, funnel optimization, and ad creativity.
- The company is driven by entrepreneurship and innovation, committed to being the best in everything it does.
- Kendago's team consists of over 100 data-driven engineers, tech-wizards, and award-winning creative experts from McKann, BBDO, and Grey.
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Facebook Advertising
- Google Adwords
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
- and CRO
Company Website: http://www.kendago.com/
ASSUMPTION: Kendago's focus on data-driven decision making and continuous optimization sets it apart in the digital marketing industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in performance marketing.
Reporting Structure: The Performance Marketing Manager reports directly to the marketing leadership team and may oversee junior marketing team members or external agencies.
Work Arrangement: This role is remote, with a preference for candidates based in Albania. However, Kendago may consider candidates from other locations on a case-by-case basis.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expanding expertise in digital marketing and advertising
- Potential to work on global campaigns and collaborate with international teams
ASSUMPTION: Given Kendago's focus on growth and innovation, there may be opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): Albania (preferred), with flexibility for other locations on a case-by-case basis
Geographic Context:
- Albania offers a cost-effective work environment with a growing tech industry and a time zone that overlaps with many European and Middle Eastern markets.
- The country has a high level of English proficiency, making it an attractive location for remote work.
- Albania's cultural diversity and rich history provide a unique backdrop for working with global brands.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: While the job listing does not specify any office-based work, there may be occasional in-person meetings or events, depending on the company's policies and the individual's role within the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Creativity and innovation in marketing campaigns
- Communication and collaboration skills
- Adaptability and problem-solving in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience in performance marketing, video performance campaigns, and managing high-budget campaigns.
- Demonstrate your analytical skills and ability to optimize marketing campaigns through specific examples or case studies.
- Showcase your creativity and innovation in marketing strategies and ad development.
- Prepare questions that demonstrate your interest in the role and Kendago's mission.
ATS Keywords: Performance Marketing, Video Performance Campaigns, Analytical Ability, A/B Testing, Digital Media Platforms, ROI Optimization, Creative Collaboration, Multitasking, Prioritization
ASSUMPTION: Kendago's interview process may include assessments or case studies to evaluate candidates' analytical and strategic thinking skills, as well as their ability to optimize marketing campaigns and collaborate with creative teams.
🛠️ Tools & Technologies
- AdTech platforms (e.g., Google Ads, Facebook Ads Manager, etc.)
- Analytical tools (e.g., Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the individual role and team within Kendago.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurship
- Innovation
- Excellence in everything it does
Work Style:
- Dynamic and collaborative
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, fluid environment and enjoy multitasking and prioritizing competing needs?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess strong analytical skills and a passion for optimizing marketing campaigns?
ASSUMPTION: Kendago values candidates who are entrepreneurial, innovative, and committed to delivering excellence in their work. Successful applicants will be able to thrive in a dynamic, collaborative environment and demonstrate strong analytical and strategic thinking skills.
⚠️ Potential Challenges
- Managing high-budget campaigns and ensuring delivery dates are met in a fast-paced environment
- Balancing multiple priorities and competing needs
- Adapting to changes in the digital marketing landscape and staying up-to-date with the latest trends and tools
- Collaborating effectively with remote teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and require strong self-management skills, adaptability, and a results-driven approach to succeed.
📈 Similar Roles Comparison
- This role is similar to a Senior Performance Marketing Manager or a Digital Marketing Manager, but with a stronger focus on video performance campaigns and managing high-budget campaigns.
- In the digital marketing industry, Kendago is known for its unique approach to PPC, brand development, funnel optimization, and ad creativity, setting it apart from other agencies.
- Career paths in performance marketing can lead to senior management roles, marketing directors, or even founding your own agency, depending on individual goals and aspirations.
ASSUMPTION: While this role shares similarities with other performance marketing positions, Kendago's unique approach to digital marketing and advertising sets it apart in the industry.
📝 Sample Projects
- Developing and executing a high-budget video performance campaign for a global brand
- Optimizing ad creative and funnel experience through A/B testing to improve conversion rates
- Collaborating with the creative team to develop new marketing angles and ads for a product launch
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Performance Marketing Manager at Kendago might undertake, but the specific projects may vary depending on the individual role and team.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to PPC and how it differs from other agencies?
- How does the team collaborate and communicate to ensure successful campaign execution?
- What opportunities are there for professional growth and development within the company?
- How does Kendago support its employees in managing high-budget campaigns and ensuring delivery dates are met?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These questions are designed to provide insight into Kendago's unique approach to digital marketing, the company culture, and the opportunities available for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in performance marketing, video performance campaigns, and managing high-budget campaigns.
- Prepare for the interview by researching Kendago's unique approach to digital marketing and developing questions that demonstrate your interest in the role and the company.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
