Performance Marketing Manager (Remote Mexico) - Future Opening

**📌 Core Information** 🔹 **Job Title:** Performance Marketing Manager (Remote Mexico) - Future Opening 🔹 **Company:** Directive Consulting 🔹 **Location:** Mexico (Remote) 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing 🔹 **Date Posted:** April 28, 2025 🔹 **Experience Level:** Mid-level (2-5 years) 🔹 **Remote Status:** Remote (Mexico) **🚀 Job Overview** Key aspects of this role include: - Managing a portfolio of Paid Media accounts for enterprise SaaS businesses - Developing and implementing custom client strategies to drive SQLs and customers - Collaborating with clients and internal stakeholders to execute Paid Media deliverables - Building strong client relationships and driving referrals through professional networks - Working with cross-functional teams to optimize campaign performance and drive results **ASSUMPTION:** This role requires a balance of strategic thinking, client management, and hands-on campaign execution. Success in this role will depend on the candidate's ability to understand and adapt to the unique needs of each client while maintaining a focus on driving SQLs and customers. **📋 Key Responsibilities** ✅ **Client Management:** - Oversee and lead a collection of Paid Media accounts - Serve as direct support to client contacts - Drive referrals via client relationships and professional network ✅ **Strategy & Planning:** - Build strategies for clients each quarter - Create, maintain, and optimize budgets for paid media campaigns across multiple channels ✅ **Campaign Execution & Optimization:** - Execute and optimize PPC advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads) - Analyze campaign performance data using tools like Google Analytics, GA4, or other analytics platforms to make data-driven decisions and optimize campaign performance ✅ **Cross-selling & Collaboration:** - Work directly with Associate Director to ensure internal and client goals are achieved - Collaborate with cross-functional teams to optimize campaign performance and drive results **ASSUMPTION:** This role requires a strong understanding of PPC principles, campaign optimization, and data analysis. The candidate should be comfortable working with various advertising platforms and tools, as well as analyzing campaign performance data to drive informed decisions. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Business, or a related field **Experience:** - 3+ years of experience working at a performance/digital marketing agency - Proven experience working with B2B SaaS/tech clients in an agency setting **Required Skills:** - Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) - Proficiency in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, etc.) - Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization - Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance - Ability to drive results and measure via OCT (Opportunities Created and Touched) **Preferred Skills:** - Experience with Programmatic campaigns - Familiarity with Customer Generation methodology - Ability to translate and articulate strategy and tell stories with data - Equal parts competitive and curious; true problem solver **ASSUMPTION:** While not explicitly stated, a strong understanding of the SaaS industry and its unique marketing challenges is essential for success in this role. Candidates with experience in B2B tech marketing are strongly encouraged to apply. **💰 Compensation & Benefits** **Salary Range:** $70,000 - $90,000 USD per year (based on industry standards for mid-level marketing roles in Mexico) **Benefits:** - Medical, dental, vision plans, disability, and life insurance coverage for you and your family - Mental health support (access to certified therapists through Spring Health, membership to Headspace) - Physical health support (Gympass) - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave - Traditional and Roth 401(k) with a 3% company match - Annual bonus based on tenure, which scales in total amount over time - Annual Anniversary Trip with peers and executive leadership for fun and entertainment! **Working Hours:** Full-time (40 hours per week) **ASSUMPTION:** The salary range provided is an estimate based on industry standards for mid-level marketing roles in Mexico. The actual salary may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Advertising Services **Company Size:** 51-200 employees **Founded:** 2014 **Company Description:** - Directive Consulting is the performance marketing agency built for B2B companies - Specializes in Customer Generation methodology to blend best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps - Works with the world's largest B2B brands to generate revenue and drive sales results **Company Specialties:** - SEO - PPC - Social Media Marketing - Search Marketing - Content Marketing Strategy - Demand Generation - SaaS Marketing - ABM - Performance Marketing - Marketing Operations - Revenue Operations - Marketing Strategy - Performance Creative - Design - and Growth Marketing **Company Website:** directiveconsulting.com **ASSUMPTION:** Directive Consulting is a well-established performance marketing agency with a strong focus on B2B tech and SaaS marketing. Their Customer Generation methodology sets them apart from traditional marketing agencies, focusing on driving SQLs and customers rather than MQLs. **📊 Role Analysis** **Career Level:** Mid-level (2-5 years of experience) **Reporting Structure:** This role reports directly to the Associate Director of Paid Media **Work Arrangement:** Remote (Mexico) with the option to work from Directive's state-of-the-art offices in Irvine, California **Growth Opportunities:** - Opportunities to work with a diverse range of enterprise SaaS clients - Potential to cross-sell services and drive client growth - Possibility to advance to a senior-level role with increased responsibilities and compensation **ASSUMPTION:** This role offers a unique opportunity for mid-level marketing professionals to gain experience working with enterprise SaaS clients and driving results through Customer Generation methodology. **🌍 Location & Work Environment** **Office Type:** Remote-first with state-of-the-art offices in Irvine, California **Office Location(s):** Mexico (Remote), Irvine, California, Canada, United Kingdom, and Australia **Geographic Context:** - Mexico: A vibrant and growing market for B2B tech and SaaS companies - Remote work: Offers flexibility and work-life balance, with the ability to work from anywhere in Mexico **Work Schedule:** Full-time (40 hours per week) with the flexibility to work from anywhere in Mexico **ASSUMPTION:** The remote work arrangement offers candidates the opportunity to work from anywhere in Mexico, providing flexibility and work-life balance. However, candidates must have reliable internet access and a professional background suitable for client-facing roles. **💼 Interview & Application Insights** **Typical Process:** 1. Online application and resume screening 2. Phone or video call with the HR team 3. Paid Media assessment and case study presentation 4. Final interview with the Associate Director of Paid Media and other team members **Key Assessment Areas:** - Paid Media expertise and campaign optimization skills - Client management and communication abilities - Problem-solving and strategic thinking - Cultural fit and alignment with Directive's core values **Application Tips:** - Tailor your resume and cover letter to highlight your Paid Media experience and relevant skills - Prepare a case study or portfolio piece demonstrating your ability to drive results through Paid Media campaigns - Research Directive Consulting's Customer Generation methodology and be prepared to discuss how you would apply it to enterprise SaaS clients **ATS Keywords:** Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, Campaign Optimization, Data Analysis, Customer Generation, B2B Marketing, SaaS Marketing **ASSUMPTION:** The application process for this role is designed to assess the candidate's Paid Media expertise, client management skills, and cultural fit with Directive Consulting's core values. Candidates should be prepared to demonstrate their ability to drive results through Paid Media campaigns and discuss their experience working with B2B tech and SaaS clients. **🛠️ Tools & Technologies** - Google Ads - Facebook Business Manager - LinkedIn Campaign Manager - Google Analytics - GA4 - Excel - Other analytics platforms **ASSUMPTION:** This role requires proficiency in various advertising platforms and tools, as well as data analysis tools to optimize campaign performance and drive results. **👔 Cultural Fit Considerations** **Company Values:** - People First: We prioritize our team's well-being and growth above all else - Customer Obsessed: We put our clients' success at the center of everything we do - Data-Driven: We make decisions based on data and continuously improve our processes - Collaborative: We work together to achieve our goals and support each other's growth - Curious: We are always learning and seeking new opportunities to grow **Work Style:** - Remote-first with a strong focus on communication and collaboration - Results-driven with a focus on driving SQLs and customers for clients - Fast-paced and dynamic, with a focus on continuous improvement **Self-Assessment Questions:** 1. How do you align with Directive Consulting's core values, particularly "People First" and "Customer Obsessed"? 2. How comfortable are you working in a remote-first environment and collaborating with team members across different time zones? 3. How do you approach continuous learning and improvement in your role, and how have you applied this to Paid Media campaigns in the past? **ASSUMPTION:** Directive Consulting places a strong emphasis on cultural fit and alignment with their core values. Candidates should be prepared to discuss how their work style and personal values align with the company's culture and work environment. **⚠️ Potential Challenges** 1. **Client Management:** Balancing the needs and expectations of multiple clients while maintaining a focus on driving SQLs and customers 2. **Campaign Optimization:** Continuously analyzing campaign performance data and making data-driven decisions to optimize results 3. **Remote Work:** Managing time zones and maintaining strong communication and collaboration with team members and clients 4. **Work-Life Balance:** Balancing the demands of a fast-paced, dynamic work environment with personal and professional responsibilities **ASSUMPTION:** These challenges are inherent to the role and require a strong understanding of Paid Media principles, data analysis, and client management skills. Candidates should be prepared to discuss how they have overcome similar challenges in their previous roles. **📈 Similar Roles Comparison** 1. **Paid Media Manager vs. Paid Media Specialist:** - Manager: Focuses on strategy, client management, and team leadership - Specialist: Focuses on campaign execution, optimization, and tactical implementation 2. **B2B Tech & SaaS Marketing vs. B2C Marketing:** - B2B Tech & SaaS: Focuses on driving SQLs and customers through targeted, data-driven campaigns - B2C: Focuses on brand awareness, customer acquisition, and retention through mass market campaigns 3. **Agency vs. In-house Marketing:** - Agency: Works with multiple clients, balancing their unique needs and goals - In-house: Focuses on a single brand, driving results through integrated marketing campaigns **ASSUMPTION:** This role is most similar to a Paid Media Manager position within an agency setting, focusing on B2B tech and SaaS clients. However, the specific needs and goals of each client may vary, requiring a strong understanding of Customer Generation methodology and data-driven decision-making. **📝 Sample Projects** 1. **Enterprise SaaS Client Strategy:** - Develop a comprehensive Paid Media strategy for an enterprise SaaS client, focusing on driving SQLs and customers through targeted campaigns - Collaborate with cross-functional teams to optimize campaign performance and drive results 2. **PPC Campaign Optimization:** - Analyze the performance of an existing PPC campaign for a mid-market SaaS client - Identify areas for improvement and implement data-driven optimizations to drive results 3. **LinkedIn Ads Targeting & Creative:** - Research and develop targeted LinkedIn Ads campaigns for a series of enterprise SaaS clients - Create compelling ad copy and visuals that resonate with decision-makers and drive engagement **ASSUMPTION:** These sample projects are designed to demonstrate the candidate's ability to develop and execute strategic Paid Media campaigns for enterprise SaaS clients, driving results through targeted, data-driven approaches. **❓ Key Questions to Ask During Interview** 1. **Role Responsibilities:** Can you describe the day-to-day responsibilities of the Paid Media Manager role and how they align with my experience and skills? 2. **Team Structure:** How is the Paid Media team structured, and how does this role fit into the broader organization? 3. **Company Culture:** How does Directive Consulting's culture support the growth and development of its employees, particularly in remote work environments? 4. **Growth Opportunities:** What opportunities are there for professional growth and advancement within the Paid Media team and the broader organization? 5. **Work Environment:** How does Directive Consulting support work-life balance and employee well-being, particularly for remote team members? **ASSUMPTION:** These interview questions are designed to provide insight into the day-to-day responsibilities, team structure, and growth opportunities for the Paid Media Manager role at Directive Consulting. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company's culture. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: https://jobs.ashbyhq.com/directive/5a039857-dd0f-4b9a-8e21-a0008c87658b 2. Tailor your resume and cover letter to highlight your Paid Media experience and relevant skills 3. Prepare a case study or portfolio piece demonstrating your ability to drive results through Paid Media campaigns 4. Follow up with the HR team one week after submitting your application to inquire about the status of your application 5. If selected for an interview, be prepared to discuss your Paid Media experience, client management skills, and cultural fit with Directive Consulting's core values ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.