Performance Marketing Manager (Remote US)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (Remote US)

🔹 Company: Directive Consulting

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (United States)

🚀 Job Overview

Key aspects of this role include:

• Leading a collection of Paid Media accounts and serving as direct support to client contacts
• Executing and optimizing PPC advertising campaigns across multiple platforms to maximize ROI
• Building strategies for clients each quarter and driving referrals via client relationships and professional network
• Collaborating with internal teams and external vendors to ensure tasks are assigned, work quality is maintained, and improvements are made
• Working directly with the Associate Director to ensure internal and client goals are achieved

ASSUMPTION: This role requires a balance of strategic thinking, client management, and hands-on campaign execution. The ideal candidate will have a strong background in performance marketing, specifically with B2B SaaS/tech clients, and be comfortable working remotely.

📋 Key Responsibilities

✅ Oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts

✅ Execute and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

✅ Build strategies for clients each quarter, focusing on client positioning, unique value propositions, and programmatic campaigns

✅ Drive referrals via client relationships and professional network

✅ Confirm lead routing is accurate within a CRM and understand the value of Programmatic campaigns

✅ Responsible for personal productivity and utilization

✅ Work directly with the Associate Director to ensure internal and client goals are achieved

✅ Communicate results with client point of contact and executives

✅ Make exceptional decisions regarding strategic direction for accounts

ASSUMPTION: The role requires a mix of strategic planning, tactical execution, and strong communication skills. The successful candidate will be comfortable managing multiple accounts and working with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience working at a performance/digital marketing agency, with a focus on B2B SaaS/tech clients

Required Skills:

• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, and LinkedIn Ads
• Proficiency in using advertising platforms and tools, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT (Opportunity to Close)
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Ability to organize, prioritize, and manage multiple projects simultaneously

Preferred Skills:

• Experience with programmatic advertising
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
• Knowledge of SQL and CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on B2B SaaS/tech clients. They should be comfortable working remotely and have a proven track record of driving results for mid-market or enterprise accounts.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support (Spring Health, Headspace)
• Physical health support (Gympass)
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge (closed December 24 - January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership

Working Hours: Full-time (40 hours per week), with the flexibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Manager with 3+ years of experience in a B2B SaaS/tech agency setting. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on B2B performance marketing for SaaS and Tech companies

Company Size: 51-200 employees (Mid-size company)

Founded: 2014

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies
• The company uses Customer Generation, a marketing methodology developed by them, which focuses on SQLs and Customers instead of traditional metrics like MQLs
• They offer Paid Media, SEO, Performance Creative, and Video services to their clients by creating comprehensive digital marketing strategies that allow their clients to hit their SQL targets, every time

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a mid-size company with a focus on B2B performance marketing. They have a strong reputation in the industry and work with some of the world's largest B2B brands.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Associate Director

Work Arrangement: Remote OK (United States), with the option to work from their state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on more accounts and manage a team as the company grows
• Opportunities to learn and develop new skills in the fast-panging field of performance marketing
• Chance to work with a diverse range of B2B SaaS and Tech clients, gaining valuable experience and insights

ASSUMPTION: This role offers a unique opportunity to gain experience in a variety of areas, from strategic planning and client management to hands-on campaign execution. With the company's growth and success, there are ample opportunities for career advancement and development.

🌍 Location & Work Environment

Office Type: State-of-the-art offices in Irvine, California, with remote work options

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US

Geographic Context:

• Irvine is located in Orange County, California, with a mild Mediterranean climate
• The area is known for its high quality of life, with a mix of urban and suburban neighborhoods
• Irvine is home to several Fortune 500 companies and has a strong job market

Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely

ASSUMPTION: The remote work option provides flexibility and convenience, allowing employees to work from anywhere in the United States. The state-of-the-art offices in Irvine, California, offer a modern and collaborative work environment for those who prefer an on-site setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth phone or video interview with the hiring manager
• Final interview with the team, including potential colleagues and the Associate Director
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Performance marketing expertise and experience with B2B SaaS/tech clients
• Strategic thinking and planning skills
• Communication and client management skills
• Ability to work independently and manage multiple projects simultaneously
• Cultural fit and alignment with Directive Consulting's core values

Application Tips:

• Highlight your experience with B2B SaaS/tech clients and specific performance marketing campaigns you've managed
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and client management experiences
• Research Directive Consulting's company culture and values to ensure a strong cultural fit

ATS Keywords: Performance Marketing, Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, B2B SaaS, Client Management, Campaign Optimization, Data Analysis, Strategic Planning

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their experience with B2B SaaS/tech clients and specific performance marketing campaigns they've managed.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles. The successful candidate will have experience with these tools and be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• People First
• Transparency
• Accountability
• Continuous Learning
• Collaboration
• Innovation

Work Style:

• Remote-friendly and flexible work arrangements
• Data-driven decision making
• Results-oriented and focused on driving revenue for clients
• Collaborative and supportive team environment
• Fast-paced and dynamic, with a focus on growth and innovation

Self-Assessment Questions:

• How do you embody Directive Consulting's core value of 'People First' in your daily work?
• Describe a time when you had to make a difficult decision based on data. How did you approach it, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously, ensuring that each receives the attention it deserves?

ASSUMPTION: Directive Consulting places a strong emphasis on cultural fit and alignment with their core values. Applicants should be prepared to discuss their work style, cultural fit, and how they embody the company's values.

⚠️ Potential Challenges

• Managing multiple accounts and client relationships simultaneously
• Balancing strategic planning and tactical execution
• Working remotely and maintaining productivity and focus
• Keeping up with the fast-paced and ever-evolving field of performance marketing
• Dealing with client expectations and potential conflicts

ASSUMPTION: The role presents unique challenges that require strong organizational skills, strategic thinking, and the ability to work independently and collaboratively. Applicants should be prepared to discuss how they approach these challenges and provide examples of their problem-solving skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Media Manager or Paid Media Strategist position in a digital marketing agency, with a focus on B2B SaaS/tech clients
• Industry-specific context: The B2B performance marketing industry is highly competitive, with a strong focus on data-driven decision making and continuous learning
• Career path comparison: This role offers a clear path to advancement, with opportunities to take on more accounts, manage a team, and move into a leadership position as the company grows

ASSUMPTION: This role is similar to other senior-level performance marketing positions in the industry, with a focus on B2B SaaS/tech clients. The career path offers clear opportunities for growth and advancement as the company continues to expand and succeed.

📝 Sample Projects

• Developing and executing a comprehensive Paid Media strategy for a mid-market B2B SaaS client, focusing on lead generation and driving SQLs
• Optimizing a large-scale PPC campaign for an enterprise-level Tech client, resulting in a 25% increase in ROI
• Managing a team of junior Paid Media specialists to execute multiple campaigns for a variety of B2B SaaS and Tech clients, ensuring consistent results and high client satisfaction

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Performance Marketing Manager in a B2B SaaS/tech agency setting. Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the team's dynamic, and how do team members collaborate and support each other's success?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?

ASSUMPTION: These key questions help applicants better understand the role, the company's priorities, and the team's dynamics. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences with B2B SaaS/tech clients and performance marketing campaigns
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and client management experiences
• Research Directive Consulting's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.