📌 Core Information
🔹 Job Title: Performance Marketing Manager, Social
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid work arrangements
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategies for emerging social ad channels, focusing on dynamic product ads.
- Analyzing large data sets to identify testing opportunities and enhance ad performance.
- Collaborating with cross-functional teams to identify partner integrations and data science support for testing new channels.
- Using advanced analytics to drive decision-making and optimize advertising approaches.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to succeed.
📋 Key Responsibilities
✅ Developing and implementing advertising strategies for emerging social ad channels, with a focus on dynamic product ads.
✅ Analyzing large data sets to identify testing opportunities and enhance ad performance, including testing image models and advanced catalog curation logic.
✅ Collaborating with cross-functional teams to identify partner integrations and data science support required for testing new channels.
✅ Using advanced analytics to drive decision-making and optimize advertising approaches, and regularly communicating results, trends, and opportunities to stakeholders.
ASSUMPTION: This role involves a high degree of independence and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, analytics, or a related field preferred.
Experience: 5-7 years of experience with performance marketing and e-commerce, particularly with large product catalogs and/or social channels.
Required Skills:
- Expertise in Social Ads: Strong understanding of social media advertising platforms and purchase-optimized marketing.
- Data Analysis: Proficient with Tableau, SQL, Excel, and able to derive insights from complex data.
- Strategic Development: Experience in developing and implementing advertising strategies.
Preferred Skills:
- Familiarity with advanced measurement techniques like incrementality testing or attribution testing.
- Ability to work independently while maintaining collaborative relationships with a team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Manager role in Toronto, the estimated salary range is CAD 100,000 - 140,000 per year. This is an estimate and the actual salary may vary based on factors such as experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off and paid holidays
- Tuition assistance and professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (position based in Toronto with flex hybrid work arrangements). Flexibility to work with teams across different time zones may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the actual salary offered by the company. Benefits may vary based on the employee's location and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global ecommerce leader, operating in the technology, information, and internet industry. They connect millions of sellers and buyers in more than 190 markets around the world.
Company Size: eBay has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: eBay was founded in 1995 and has since grown into a global marketplace for buying and selling items online.
Company Description:
- eBay is committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
- Their platform empowers millions of buyers and sellers, creating economic opportunity for all.
- eBay fosters a culture where authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work.
Company Specialties:
- e-commerce
- retail
- internet
- and technology
Company Website: ebayinc.com
ASSUMPTION: eBay's large size and global presence offer applicants the opportunity to work on a vast scale and gain exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a blend of strategic thinking, technical skills, and leadership abilities.
Reporting Structure: The Performance Marketing Manager, Social will likely report directly to the Head of Performance Marketing or a similar role within the marketing department.
Work Arrangement: This role has a hybrid work arrangement, with the position based in Toronto and offering flexible work-from-home options.
Growth Opportunities:
- Potential to advance to a senior-level role within the marketing department or take on broader responsibilities as the company grows.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams to drive business growth.
- Access to professional development resources and training to enhance skills and advance career goals.
ASSUMPTION: As a large enterprise, eBay offers numerous growth opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a hybrid work environment, offering both on-site and remote work options.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry, offering a diverse range of amenities and attractions.
- The city has a vibrant arts and culture scene, with numerous museums, galleries, and festivals throughout the year.
- Toronto is known for its high quality of life, with excellent healthcare, education, and recreational opportunities.
Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement offering flexibility to balance work and personal responsibilities.
ASSUMPTION: The hybrid work arrangement allows employees to enjoy the benefits of both on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Head of Performance Marketing or a similar role
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Understanding of social media advertising platforms and purchase-optimized marketing
Application Tips:
- Tailor your resume and cover letter to highlight your experience with performance marketing, social media advertising, and data analysis.
- Prepare examples of your past work that demonstrate your ability to develop and implement advertising strategies, analyze data, and collaborate with cross-functional teams.
- Research eBay's company culture and values to ensure a strong fit and prepare questions that showcase your interest in the role and the company.
ATS Keywords: Social Ads, Data Analysis, Strategic Development, Performance Marketing, e-commerce, large product catalogs, social channels, Tableau, SQL, Excel, advertising strategies, advanced measurement techniques, incrementality testing, attribution testing
ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, data analysis, and communication abilities.
🛠️ Tools & Technologies
- Tableau
- SQL
- Excel
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- One Team
- Innovation
- Inclusive
Work Style:
- Collaborative and data-driven
- Adaptable and responsive to change
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do I thrive in a collaborative, data-driven environment?
- Am I adaptable and responsive to change, with a focus on driving results?
- Do I align with eBay's company values, particularly customer obsession, integrity, and inclusivity?
ASSUMPTION: eBay's company culture emphasizes collaboration, data-driven decision-making, and a customer-centric approach, with a strong focus on diversity, equity, and inclusion.
⚠️ Potential Challenges
- The role may require working with large, complex data sets and developing advanced analytics to drive decision-making.
- Collaborating with cross-functional teams may present communication and coordination challenges.
- Keeping up with the rapidly evolving social media landscape and emerging advertising channels may require continuous learning and adaptation.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with on-site colleagues.
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Performance Marketing Manager roles, this position has a stronger focus on social media advertising and dynamic product ads.
- eBay's global presence and large product catalog offer unique opportunities and challenges compared to smaller, more niche ecommerce platforms.
- This role may have more growth opportunities within eBay's large organization compared to smaller companies, but may also have more competition for advancement.
ASSUMPTION: Applicants should consider their career goals, preferred work environment, and industry-specific context when comparing this role to similar positions.
📝 Sample Projects
- Developing and implementing a purchase-optimized advertising strategy for a new social media channel, with a focus on dynamic product ads.
- Analyzing large data sets to identify testing opportunities and enhance ad performance for an existing social media channel, resulting in a 15% increase in click-through rate.
- Collaborating with a cross-functional team to integrate a new partner and data science support for testing a new advertising channel, leading to a successful pilot program and expanded use of the channel.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does eBay support the professional development and growth of its employees in this role?
- What are the most significant challenges facing the social media advertising team in the next 6-12 months, and how can this role contribute to addressing them?
- How does eBay foster a culture of innovation and inclusivity within its teams?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company, while also addressing key concerns and priorities for the applicant.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with performance marketing, social media advertising, and data analysis, using the ATS keywords provided.
- Prepare examples of your past work that demonstrate your ability to develop and implement advertising strategies, analyze data, and collaborate with cross-functional teams.
- Research eBay's company culture and values to ensure a strong fit and prepare questions that showcase your interest in the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
