📌 Core Information
🔹 Job Title: Performance Marketing Manager, Social
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (based in Toronto with flex work arrangements)
🚀 Job Overview
Key aspects of this role include:
- Developing strategies for emerging social ad channels, focusing on dynamic product ads.
- Analyzing large data sets to identify testing opportunities and enhance ad performance.
- Implementing and evaluating testing for image models and catalog curation logic.
- Collaborating with cross-functional teams to identify partner integrations and data science support required for testing new channels.
- Using advanced analytics to drive decision-making and optimize advertising approaches.
- Regularly communicating results, trends, and opportunities to stakeholders.
ASSUMPTION: This role requires a strong understanding of social media advertising platforms and purchase-optimized marketing, as well as proficiency in data analysis tools like Tableau, SQL, and Excel.
📋 Key Responsibilities
✅ Develop strategies for emerging social ad channels, focusing on dynamic product ads.
✅ Analyze large data sets to identify testing opportunities and enhance ad performance.
✅ Implement and evaluate testing for image models and catalog curation logic.
✅ Collaborate with cross-functional teams to identify partner integrations and data science support required for testing new channels.
✅ Use advanced analytics to drive decision-making and optimize advertising approaches.
✅ Regularly communicate results, trends, and opportunities to stakeholders.
ASSUMPTION: This role involves a significant amount of data analysis and strategic planning, requiring strong problem-solving skills and the ability to work independently while maintaining collaborative relationships with a team.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, analytics, or a related field preferred.
Experience: 5-7 years of experience with performance marketing and e-commerce, particularly with large product catalogs and/or social channels.
Required Skills:
- Expertise in Social Ads: Strong understanding of social media advertising platforms and purchase-optimized marketing.
- Data Analysis: Proficient with Tableau, SQL, Excel, and able to derive insights from complex data.
- Strategic Development: Experience in developing and implementing advertising strategies.
Preferred Skills:
- Familiarity with advanced measurement techniques like incrementality testing or attribution testing.
- Ability to work independently while maintaining collaborative relationships with a team.
- Strong oral and written communication skills.
ASSUMPTION: While not explicitly stated, candidates should have a strong understanding of e-commerce and be comfortable working with large data sets and complex advertising platforms.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Performance Marketing Manager with 5-7 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on eBay purchases
Working Hours: Full-time (40 hours per week) with flex hybrid work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a Performance Marketing Manager with the required experience level in Toronto. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global e-commerce leader, connecting millions of buyers and sellers in over 190 markets worldwide.
Company Size: eBay has 16,647 employees globally, making it a large organization with significant resources and opportunities for growth.
Founded: eBay was founded in 1995 and has since grown into a publicly traded company with a strong presence in the technology, information, and internet industry.
Company Description:
- eBay connects people and builds communities to create economic opportunity for all.
- The company empowers millions of buyers and sellers through its global e-commerce platform.
- eBay is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts.
Company Specialties:
- e-commerce
- retail
- internet and technology
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's large size and global presence offer applicants the opportunity to work on a vast scale and gain exposure to diverse markets and teams.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in performance marketing and e-commerce.
Reporting Structure: The Performance Marketing Manager, Social will report directly to the Senior Manager, Performance Marketing.
Work Arrangement: This role offers a hybrid work arrangement, with the position based in Toronto and flex work arrangements available.
Growth Opportunities:
- Potential to expand the role's scope as eBay continues to grow and innovate in the social advertising space.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of eBay's business.
- Possibility to advance to a senior or management role within the performance marketing organization.
ASSUMPTION: Given eBay's size and global presence, there are numerous opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of experiences and opportunities.
- The city has a high cost of living compared to other Canadian cities but offers competitive salaries and a high quality of life.
- Toronto is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time (40 hours per week) with flex hybrid work arrangements
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while the modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the performance marketing team
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Highlight your experience with social advertising platforms and data analysis tools in your resume.
- Tailor your cover letter to demonstrate your understanding of eBay's business and the role's requirements.
- Prepare examples of your past work that showcase your ability to develop and implement advertising strategies.
ATS Keywords: Social Ads, Data Analysis, Strategic Development, Performance Marketing, eBay, Toronto, Hybrid Work Arrangement
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate's background. However, eBay is known for its thorough and comprehensive interview process.
🛠️ Tools & Technologies
- Tableau
- SQL
- Excel
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Pinterest Ads)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the candidate's background.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- One Team
- Inventive
- Accountable
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with large data sets and complex advertising platforms?
- Do you have a proven track record of developing and implementing successful advertising strategies?
ASSUMPTION: eBay values a diverse and inclusive work environment, and candidates who can demonstrate their ability to work effectively in a collaborative, data-driven setting will be well-suited to this role.
⚠️ Potential Challenges
- The role may require working with large, complex data sets and navigating multiple advertising platforms.
- Candidates may need to adapt to eBay's unique culture and work environment.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The role may require occasional travel to eBay's headquarters in San Jose, CA.
ASSUMPTION: While these challenges exist, they can be overcome with strong problem-solving skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Social Media Marketing Manager or Performance Marketing Specialist, but with a focus on emerging social ad channels and dynamic product ads.
- eBay's global presence and large product catalog set this role apart from similar positions at smaller organizations.
- Candidates with experience in e-commerce and large product catalogs may find this role particularly appealing.
ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on emerging social ad channels and dynamic product ads makes it unique within the industry.
📝 Sample Projects
- Developing a comprehensive strategy for launching dynamic product ads on a new social media platform.
- Analyzing historical data to identify trends and opportunities for optimizing social media advertising campaigns.
- Collaborating with cross-functional teams to integrate new data sources and improve the accuracy of dynamic product ads.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the performance marketing organization?
- What are the biggest challenges facing the social advertising team currently, and how can this role help address them?
- How does eBay support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does eBay foster a collaborative and inclusive work environment, particularly in a hybrid work setting?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, but may not cover all aspects of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with social advertising platforms, data analysis tools, and strategic planning.
- Write a cover letter that demonstrates your understanding of eBay's business and the role's requirements.
- Prepare examples of your past work that showcase your ability to develop and implement advertising strategies.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
