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Performance Marketing Manager (Tinder Japan)

Match Group
Full-time
On-site
Tokyo, Tōkyō, Japan
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager (Tinder Japan)

πŸ”Ή Company: Match Group

πŸ”Ή Location: Tokyo, Tōkyō, Japan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading user acquisition efforts and elevating brand perception for Tinder in Japan
  • Managing app acquisition campaigns across multiple platforms
  • Collaborating with media and strategy teams to optimize and localize marketing efforts
  • Analyzing key KPIs and driving insights to improve performance
  • Working in a fast-paced, cross-cultural environment

ASSUMPTION: This role requires a strategic and hands-on marketer with experience growing global brands and a passion for data-driven marketing and emerging tech.

πŸ“‹ Key Responsibilities

βœ… Lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines

βœ… Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms

βœ… Update and maintain campaign performance dashboards for Japan in partnership with media agencies

βœ… Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort

βœ… Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts

βœ… Ensure accurate attribution setup through MMPs for app journeys

βœ… Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements

ASSUMPTION: This role involves a high level of responsibility and requires strong analytical skills and the ability to prioritize for maximum business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years' experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets

Required Skills:

  • Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs
  • Proven success managing multiple complex initiatives with strategic focus and operational excellence
  • Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
  • Strong analytical skills with proficiency in Excel/Google Sheets
  • Comfortable working with large datasets and presenting insights in a structured manner
  • Strong understanding of full funnel metrics
  • Ability to prioritize for maximum business impact in a high-velocity environment
  • Exceptional interpersonal skills and a team-first mindset
  • Fluent in both Japanese and English

Preferred Skills:

  • Experience working with emerging tech and innovative marketing strategies
  • Knowledge of the Japanese dating market and consumer behavior

ASSUMPTION: Candidates with experience in the tech or gaming industry in Japan and a strong understanding of the local market will be at an advantage.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Manager role in Tokyo, the estimated salary range is Β₯8,000,000 - Β₯12,000,000 per year (approximately $65,000 - $98,000 USD).

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee stock purchase plan
  • Tuition reimbursement

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM JST), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Match Group operates in the Software Development industry, focusing on online dating and social connection platforms.

Company Size: Match Group is a large company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: Match Group was founded in 1995 and has since grown to become a global leader in the online dating industry.

Company Description:

  • Match Group is on a mission to spark meaningful connections for every single person in the world.
  • The company pioneered the concept of online dating and continues to foster innovation in the industry.
  • With more than 20 offices around the world, Match Group operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.

Company Specialties:

  • Online dating and social connection platforms
  • Global brand management
  • Data-driven marketing and user acquisition strategies

Company Website: mtch.com

ASSUMPTION: Match Group's global presence and diverse portfolio of brands offer unique opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in user acquisition and brand management.

Reporting Structure: The Performance Marketing Manager will report to the Head of Japan and have a dotted-line report to the Regional Media lead.

Work Arrangement: This is an on-site position based in Tokyo, with occasional flexibility for remote work.

Growth Opportunities:

  • Potential to expand responsibilities and manage a team as the company grows
  • Opportunities to work on global campaigns and collaborate with international teams
  • Chance to gain experience in a fast-paced, dynamic industry and learn from experienced professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and gain experience in a dynamic industry.

🌍 Location & Work Environment

Office Type: Match Group's Tokyo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Tokyo, Japan

Geographic Context:

  • Tokyo is a bustling metropolis with a vibrant culture and diverse population
  • The city offers a wide range of dining, entertainment, and leisure options
  • Tokyo is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Standard office hours with occasional flexibility for remote work, as needed.

ASSUMPTION: Tokyo offers a dynamic and engaging work environment, with ample opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the team
  • Final interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven decision-making
  • Communication and interpersonal skills
  • Cultural fit and alignment with Match Group's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the Japanese market and consumer behavior
  • Showcase your ability to manage complex initiatives and drive results
  • Prepare questions to ask the interviewer about the team, company culture, or growth opportunities

ATS Keywords: Performance Marketing, User Acquisition, Data-Driven Marketing, Digital Metrics, Google Ads, Meta Ads Manager, Mobile Attribution Tools, Analytical Skills, Excel, Google Sheets, Full Funnel Metrics, Interpersonal Skills, Team-First Mindset, Japanese Language, English Language

ASSUMPTION: Match Group's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical skills, and communication.

πŸ› οΈ Tools & Technologies

  • Google Ads (UAC)
  • Meta Ads Manager
  • Mobile attribution tools (e.g., AppsFlyer, Adjust)
  • Excel/Google Sheets
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in digital marketing platforms and tools, as well as strong analytical skills to manage and interpret data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Spark Connections: We believe in the power of human connection and are passionate about creating meaningful experiences for our users
  • Win Together: We foster a collaborative and inclusive work environment where everyone's ideas are valued
  • Innovate Always: We embrace change and continuously seek new ways to improve and grow

Work Style:

  • Data-driven: We make decisions based on data and insights
  • Results-oriented: We focus on delivering results and driving business impact
  • Adaptable: We embrace change and thrive in a dynamic environment

Self-Assessment Questions:

  • Do you have a strong passion for data-driven marketing and a proven track record of driving results?
  • Are you comfortable working in a fast-paced, cross-cultural environment and collaborating with diverse teams?
  • Do you align with Match Group's values and work style, and are you eager to contribute to our mission?

ASSUMPTION: Match Group values candidates who are passionate about their work, results-driven, and committed to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

  • Managing large-scale budgets and complex initiatives in a fast-paced environment
  • Navigating the unique cultural landscape and consumer behavior in Japan
  • Balancing global brand guidelines with local market needs and preferences
  • Keeping up with the latest trends and innovations in digital marketing and user acquisition

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, strategic, and results-driven.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Performance Marketing Manager roles, this position offers a unique focus on the Japanese market and the opportunity to work for a global leader in the online dating industry
  • In terms of industry-specific context, this role requires a strong understanding of the Japanese consumer market and cultural nuances
  • Career path comparison: This role offers the opportunity to grow into a leadership position and gain experience working on global campaigns

ASSUMPTION: This role provides a unique combination of global brand management experience and local market focus, making it an attractive opportunity for experienced marketing professionals.

πŸ“ Sample Projects

  • Developing and executing a comprehensive user acquisition strategy for Tinder Japan, aligned with global brand guidelines
  • Analyzing campaign performance data to identify trends and optimize targeting, creatives, and bidding strategies
  • Collaborating with media agencies to optimize campaign performance and maximize ROI

ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for Tinder Japan?
  • What are the most significant challenges facing the Tinder Japan team, and how can this role help address them?
  • How does Match Group support the professional development and growth of its employees?
  • What is the company culture like at Match Group, and how does it foster collaboration and innovation?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Match Group, Tinder, and the Japanese market
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.