π Core Information
πΉ Job Title: Performance Marketing Manager (Tinder Japan)
πΉ Company: Match Group
πΉ Location: Tokyo, TΕkyΕ, Japan
πΉ Job Type: Full-time
πΉ Category: Software Development
πΉ Date Posted: July 14, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading user acquisition efforts and elevating brand perception for Tinder in Japan
- Managing app acquisition campaigns across multiple platforms
- Collaborating with media and strategy teams to optimize and localize marketing efforts
- Analyzing key KPIs and driving insights to improve performance
- Working in a fast-paced, cross-cultural environment
ASSUMPTION: This role requires a strategic and hands-on marketer with experience growing global brands and a passion for data-driven marketing and emerging tech.
π Key Responsibilities
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Lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines
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Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms
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Update and maintain campaign performance dashboards for Japan in partnership with media agencies
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Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort
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Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts
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Ensure accurate attribution setup through MMPs for app journeys
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Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements
ASSUMPTION: This role involves a high level of responsibility and requires strong analytical skills and the ability to prioritize for maximum business impact.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years' experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
Required Skills:
- Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs
- Proven success managing multiple complex initiatives with strategic focus and operational excellence
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Comfortable working with large datasets and presenting insights in a structured manner
- Strong understanding of full funnel metrics
- Ability to prioritize for maximum business impact in a high-velocity environment
- Exceptional interpersonal skills and a team-first mindset
- Fluent in both Japanese and English
Preferred Skills:
- Experience working with emerging tech and innovative marketing strategies
- Knowledge of the Japanese dating market and consumer behavior
ASSUMPTION: Candidates with experience in the tech or gaming industry in Japan and a strong understanding of the local market will be at an advantage.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Manager role in Tokyo, the estimated salary range is Β₯8,000,000 - Β₯12,000,000 per year (approximately $65,000 - $98,000 USD).
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM JST), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Match Group operates in the Software Development industry, focusing on online dating and social connection platforms.
Company Size: Match Group is a large company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Match Group was founded in 1995 and has since grown to become a global leader in the online dating industry.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world.
- The company pioneered the concept of online dating and continues to foster innovation in the industry.
- With more than 20 offices around the world, Match Group operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.
Company Specialties:
- Online dating and social connection platforms
- Global brand management
- Data-driven marketing and user acquisition strategies
Company Website: mtch.com
ASSUMPTION: Match Group's global presence and diverse portfolio of brands offer unique opportunities for professional growth and development.
π Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in user acquisition and brand management.
Reporting Structure: The Performance Marketing Manager will report to the Head of Japan and have a dotted-line report to the Regional Media lead.
Work Arrangement: This is an on-site position based in Tokyo, with occasional flexibility for remote work.
Growth Opportunities:
- Potential to expand responsibilities and manage a team as the company grows
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to gain experience in a fast-paced, dynamic industry and learn from experienced professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and gain experience in a dynamic industry.
π Location & Work Environment
Office Type: Match Group's Tokyo office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a bustling metropolis with a vibrant culture and diverse population
- The city offers a wide range of dining, entertainment, and leisure options
- Tokyo is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard office hours with occasional flexibility for remote work, as needed.
ASSUMPTION: Tokyo offers a dynamic and engaging work environment, with ample opportunities for personal and professional growth.
πΌ Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with Match Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Japanese market and consumer behavior
- Showcase your ability to manage complex initiatives and drive results
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
ATS Keywords: Performance Marketing, User Acquisition, Data-Driven Marketing, Digital Metrics, Google Ads, Meta Ads Manager, Mobile Attribution Tools, Analytical Skills, Excel, Google Sheets, Full Funnel Metrics, Interpersonal Skills, Team-First Mindset, Japanese Language, English Language
ASSUMPTION: Match Group's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical skills, and communication.
π οΈ Tools & Technologies
- Google Ads (UAC)
- Meta Ads Manager
- Mobile attribution tools (e.g., AppsFlyer, Adjust)
- Excel/Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in digital marketing platforms and tools, as well as strong analytical skills to manage and interpret data.
π Cultural Fit Considerations
Company Values:
- Spark Connections: We believe in the power of human connection and are passionate about creating meaningful experiences for our users
- Win Together: We foster a collaborative and inclusive work environment where everyone's ideas are valued
- Innovate Always: We embrace change and continuously seek new ways to improve and grow
Work Style:
- Data-driven: We make decisions based on data and insights
- Results-oriented: We focus on delivering results and driving business impact
- Adaptable: We embrace change and thrive in a dynamic environment
Self-Assessment Questions:
- Do you have a strong passion for data-driven marketing and a proven track record of driving results?
- Are you comfortable working in a fast-paced, cross-cultural environment and collaborating with diverse teams?
- Do you align with Match Group's values and work style, and are you eager to contribute to our mission?
ASSUMPTION: Match Group values candidates who are passionate about their work, results-driven, and committed to fostering a collaborative and inclusive work environment.
β οΈ Potential Challenges
- Managing large-scale budgets and complex initiatives in a fast-paced environment
- Navigating the unique cultural landscape and consumer behavior in Japan
- Balancing global brand guidelines with local market needs and preferences
- Keeping up with the latest trends and innovations in digital marketing and user acquisition
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, strategic, and results-driven.
π Similar Roles Comparison
- Compared to other Performance Marketing Manager roles, this position offers a unique focus on the Japanese market and the opportunity to work for a global leader in the online dating industry
- In terms of industry-specific context, this role requires a strong understanding of the Japanese consumer market and cultural nuances
- Career path comparison: This role offers the opportunity to grow into a leadership position and gain experience working on global campaigns
ASSUMPTION: This role provides a unique combination of global brand management experience and local market focus, making it an attractive opportunity for experienced marketing professionals.
π Sample Projects
- Developing and executing a comprehensive user acquisition strategy for Tinder Japan, aligned with global brand guidelines
- Analyzing campaign performance data to identify trends and optimize targeting, creatives, and bidding strategies
- Collaborating with media agencies to optimize campaign performance and maximize ROI
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the importance of collaboration and data-driven decision-making.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Tinder Japan?
- What are the most significant challenges facing the Tinder Japan team, and how can this role help address them?
- How does Match Group support the professional development and growth of its employees?
- What is the company culture like at Match Group, and how does it foster collaboration and innovation?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Match Group, Tinder, and the Japanese market
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.