Performance Marketing - Media Buyer

📌 Core Information

🔹 Job Title: Performance Marketing - Media Buyer

🔹 Company: SimpleClosure

🔹 Location: Los Angeles, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive paid acquisition strategies across major channels
• Managing end-to-end campaign processes, from planning to optimization and reporting
• Collaborating with creative teams to optimize campaigns and build high-converting landing pages
• Building and managing a LinkedIn influencer marketing program
• Designing and implementing rigorous testing frameworks to optimize for conversion and reduce customer acquisition costs
• Creating clear performance dashboards and communicating key insights across the organization

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working autonomously and prioritizing continuous learning in a fast-paced startup environment.

📋 Key Responsibilities

✅ Developing and executing comprehensive paid acquisition strategies across Google, Meta, LinkedIn, X, and emerging channels

✅ Owning end-to-end campaign management, including planning, budget allocation, optimization, and reporting

✅ Building and managing high-converting landing pages that align with campaign objectives

✅ Collaborating closely with internal creative and product teams to develop high-performing ad creative and user experiences

✅ Building and managing a LinkedIn influencer marketing program, identifying and developing strong relationships with key influencers in the legaltech and business space

✅ Designing and implementing rigorous testing frameworks to continuously optimize for conversion and reduce customer acquisition costs

✅ Developing targeted and enriched customer lists for advanced audience targeting across platforms

✅ Creating clear performance dashboards and communicating key insights and learnings across the organization

✅ Staying ahead of platform changes, new ad formats, and industry best practices to maintain competitive advantage

✅ Reporting directly to the Head of Growth with regular strategic reviews and optimization recommendations

ASSUMPTION: This role requires a deep understanding of various paid advertising platforms and a strong analytical foundation to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on media buying experience with a proven track record of scaling campaigns

Required Skills:

• Deep expertise running campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn, with experience on additional channels being a strong plus
• Strong analytical foundation with deep understanding of attribution models, tracking implementation, and statistical experimentation
• Demonstrated ability to write compelling ad copy and collaborate effectively with design and development teams
• Experience building and optimizing landing pages for conversion
• Self-starter mentality with ability to work autonomously from day one while prioritizing continuous learning
• Exceptional attention to detail in campaign setup, tracking, and reporting
• Comfort operating in a fast-paced startup environment with shifting priorities and rapid iteration cycles
• Collaborative mindset with ability to work cross-functionally and leave ego at the door

Preferred Skills:

• Experience with influencer marketing, particularly on LinkedIn
• Familiarity with legaltech industry

ASSUMPTION: The ideal candidate will have a strong background in performance marketing and a proven track record of driving efficient growth through paid acquisition channels.

💰 Compensation & Benefits

Salary Range: $100,000 - $115,000 base salary (USD)

Benefits:

• Competitive equity package
• Unlimited PTO policy
• 100% employer-covered medical benefits
• Hybrid work environment based in Los Angeles
• Regular in-person team retreats and company events
• Ground-floor opportunity at one of the fastest-growing companies in legaltech
• Direct mentorship and growth opportunities working closely with the Head of Growth

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work environment

ASSUMPTION: The salary range provided is based on industry standards for a media buyer role with 5-10 years of experience in a fast-growing startup. The benefits package is competitive and designed to attract top talent in the performance marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Legaltech - Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized Business)

Founded: 2023 (Relatively new, fast-growing startup)

Company Description:

• SimpleClosure is a venture-backed startup using technology to simplify the complex task of shutting down a business
• Tailor-made for startups: bootstrapped and venture-backed companies, they handle all closure-related tasks
• They take the process of shutting down from months and years to days and weeks, all while making sure it's done right

Company Specialties:

• Business Dissolutions

Company Website: simpleclosure.com

ASSUMPTION: SimpleClosure is a fast-growing startup in the legaltech industry, focusing on simplifying the business closure process using technology. They offer a unique value proposition for startups and small businesses looking to shut down their operations efficiently and compliantly.

📊 Role Analysis

Career Level: Mid-level to Senior (5-10 years of experience)

Reporting Structure: Reports directly to the Head of Growth

Work Arrangement: Hybrid (Remote with occasional in-person work in Los Angeles)

Growth Opportunities:

• Direct mentorship and growth opportunities working closely with the Head of Growth
• Potential to grow into a leadership role as the company expands its marketing team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's rapid growth and plans to expand its marketing team.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with occasional in-person work in Los Angeles)

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is a major metropolitan area with a thriving tech industry and a diverse talent pool
• The hybrid work environment allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work environment

ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to work remotely while still having the opportunity to collaborate and build relationships with their colleagues in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Head of Growth
• Take-home assignment or case study
• Final interview with the Head of Growth and other team members

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Creativity and ability to write compelling ad copy
• Collaboration and communication skills
• Adaptability and comfort in a fast-paced startup environment

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on campaign management, optimization, and growth
• Tailor your cover letter to demonstrate your understanding of SimpleClosure's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability

ATS Keywords: Paid acquisition, media buying, campaign management, landing page optimization, influencer marketing, performance analytics, statistical experimentation, attention to detail, fast-paced environment, creative testing

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, creativity, and adaptability in a fast-paced startup environment.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook/Instagram) Ads Manager
• LinkedIn Ads
• X (formerly Twitter) Ads
• Google Analytics
• Google Tag Manager
• Adobe Creative Suite (Photoshop, Illustrator)
• Landing page builders (e.g., Unbounce, Instapage)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Data-driven and analytical
• Creative and strategic
• Adaptable and comfortable in a fast-paced environment
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working autonomously and prioritizing continuous learning in a fast-paced startup environment?
• Do you have a strong creative streak and enjoy writing compelling ad copy?
• Are you a collaborative team player who can work effectively with cross-functional teams?

ASSUMPTION: SimpleClosure values innovation, customer-centricity, collaboration, and continuous learning. The ideal candidate will be data-driven, creative, adaptable, and collaborative, with a strong work ethic and a passion for driving efficient growth through paid acquisition channels.

⚠️ Potential Challenges

• Managing multiple campaigns across various platforms simultaneously
• Keeping up with platform changes and new ad formats
• Balancing strategic thinking with hands-on execution in a fast-paced environment
• Collaborating effectively with cross-functional teams to optimize campaigns and landing pages

ASSUMPTION: The role of a media buyer at SimpleClosure presents unique challenges that require a strong balance of strategic thinking, analytical skills, creativity, and adaptability in a fast-paced startup environment.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position requires a strong focus on influencer marketing, particularly on LinkedIn
• This role combines strategic thinking with hands-on execution, making it unique compared to other media buying positions
• As a mid-level to senior role, this position offers significant growth opportunities and the chance to make a substantial impact on the company's growth trajectory

ASSUMPTION: This role is unique compared to other media buying positions due to its focus on influencer marketing and the balance of strategic thinking with hands-on execution. It offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive paid acquisition strategy for a new product launch
• Optimizing an existing campaign to reduce customer acquisition costs by 20% within the first three months
• Building and managing a high-converting landing page that increases conversion rates by 30% compared to the previous version

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the ideal candidate might face in this role, from strategic planning to hands-on execution and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role contributes to that growth?
• How does SimpleClosure approach influencer marketing, and what are the key priorities for this role in that area?
• What are the most significant challenges facing the company's growth, and how can this role help address them?
• How does SimpleCloservice measure success for this role, and what are the key performance indicators (KPIs) I should focus on?
• What opportunities are there for professional development and growth within the marketing team as the company expands?

ASSUMPTION: These key questions will help the candidate better understand the role's priorities, challenges, and growth opportunities, as well as the company's approach to influencer marketing and performance measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in campaign management, optimization, and growth
• Write a compelling cover letter that demonstrates your understanding of SimpleCloservice's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Follow up with the Head of Growth one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.