Performance Marketing Media Manager (US)

📌 Core Information

🔹 Job Title: Performance Marketing Media Manager (US)

🔹 Company: SINE Digital

🔹 Location: New York, United States

🔹 Job Type: Hybrid (3 days in-office, Tue-Thu)

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (remote on Mondays and Fridays)

🚀 Job Overview

Key aspects of this role include:

• Leading day-to-day implementation and strategic recommendations across Biddable channels, with a focus on Paid Social
• Acting as the interface between UK-based buying teams and clients in NYC
• Working independently and with cross-functional teams to optimize campaigns and drive results
• Providing high-level support and mentoring to NYC-based teams

ASSUMPTION: This role requires a strong understanding of Biddable platforms and Paid Social, as well as the ability to adapt quickly to a fast-moving startup environment.

📋 Key Responsibilities

✅ Campaign Execution

• Build and optimize campaigns to meet client needs and requirements
• Ensure ongoing optimization of campaigns in line with client goals
• Manage timely asset swapping and budget optimization
• Liaise with technical teams to ensure best-in-class tracking

✅ Strategy

• Develop biddable media strategies that complement clients’ wider marketing goals
• Create media plans to deliver on client objectives
• Collaborate with internal teams to ensure full-funnel approaches and data-driven decision-making

✅ Collaboration

• Work closely with in-market partners and media owners to tailor work for the US market
• Liaise with internal teams outside Media to ensure full-funnel approaches

✅ Client Management

• Provide trusted advice and insights on biddable recommendations and performance updates
• Identify opportunities for campaign expansion and innovation
• Share industry developments and client case studies with US colleagues

✅ Industry Knowledge

• Maintain and develop an advanced understanding of relevant industries
• Establish and develop relationships with US media owners
• Represent SINE at industry conferences and events

ASSUMPTION: This role requires a high level of collaboration and communication with both internal teams and external clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5-10 years of experience in performance marketing, with a focus on Biddable channels and Paid Social

Required Skills:

• Proven experience in building and optimizing campaigns across Biddable channels
• Understanding of strategic campaign management and full-funnel media
• Excellent communication, negotiation, and presentation skills
• Strong analytical planning skills and problem-solving abilities
• Ability to work effectively with teams across different time zones and regions

Preferred Skills:

• Experience supporting pitches
• Demonstrated ability to translate client objectives into actionable data-led strategies
• Creative problem-solving skills and a proactive mindset

ASSUMPTION: Candidates with experience in the live entertainment industry or relevant industry sectors will be preferred.

💰 Compensation & Benefits

Salary Range: $70,000 - $94,000 USD per year, commensurate with experience

Benefits:

• 24-day PTO per year, plus extra time off over the Christmas period
• 3pm finish on a Friday
• Access to 401(K) Retirement Plan
• Access to company-subsidized healthcare and dental care
• Hybrid working and working-from-home equipment allowance
• An abundance of free tickets to live events
• Structured personal development and opportunities to attend industry conferences
• Active social events calendar and opportunities to shape the business culture

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing, specializing in live entertainment, fashion, and e-commerce

Company Size: 51-200 employees (as of 2025)

Founded: 2018, with offices in London and New York

Company Description:

• SINE Digital is a leading, independently owned performance marketing agency
• Combines specialists in live entertainment and sports marketing with data scientists
• Uses a proprietary data warehouse and in-house tech stack to inform digital marketing strategies

Company Specialties:

• Music Industry
• E-Commerce
• Arts & Theatre
• Digital Marketing

Company Website: sinedigital.com

ASSUMPTION: SINE Digital's unique combination of data science and industry expertise sets it apart in the performance marketing landscape.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and mentoring

Reporting Structure: This role reports to the UK-based buying teams and works closely with NYC-based client teams

Work Arrangement: Hybrid (3 days in-office, Tue-Thu, with remote work on Mondays and Fridays)

Growth Opportunities:

• Potential to mentor junior team members and contribute to the company's growth
• Opportunities to attend industry conferences and further develop skills and knowledge
• Potential to shape the business culture and agency benefits

ASSUMPTION: This role offers a unique blend of strategic and hands-on work, with opportunities for growth and mentoring.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Time Square, New York

Office Location(s): 1515 Broadway, New York, NY 10036

Geographic Context:

• New York City offers a vibrant and dynamic cultural scene, with numerous live entertainment events and attractions
• The office is conveniently located in the heart of Time Square, with easy access to public transportation
• The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The hybrid work arrangement and central office location cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• First-round interview with the US-based Account Director or Account Manager
• Second-round interview with the UK-based Head of Biddable or another senior team member
• Final interview with the US-based Managing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and understanding of relevant trends
• Cultural fit and alignment with SINE Digital's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the role and SINE Digital's unique approach to performance marketing
• Prepare examples of your past work that showcase your ability to build and optimize campaigns, as well as your strategic thinking and problem-solving skills

ATS Keywords: Performance Marketing, Biddable Channels, Paid Social, Campaign Management, Media Planning, Data-Driven Strategies, Analytical Skills, Communication Skills, Negotiation Skills, Presentation Skills, Client Management, Collaboration, Problem-Solving, Industry Knowledge

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and problem-solving.

🛠️ Tools & Technologies

• Biddable platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Campaign management tools (e.g., Google Ads Manager, Facebook Ads Manager)
• Analytics tools (e.g., Google Analytics, Facebook Pixel)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Knowledge & Expertise
• Transparency
• Collaboration
• Innovation
• Passion

Work Style:

• Fast-paced and dynamic startup environment
• Collaborative and team-oriented, with a focus on open communication and transparency
• Data-driven and strategic, with a commitment to continuous learning and improvement

Self-Assessment Questions:

• How do you embody SINE Digital's values in your daily work?
• How do you approach collaboration and communication with remote or cross-functional teams?
• How do you stay up-to-date with industry trends and developments in the live entertainment sector?

ASSUMPTION: SINE Digital values a diverse and inclusive work environment, with a strong emphasis on collaboration, transparency, and continuous learning.

⚠️ Potential Challenges

• Managing multiple time zones and remote teams
• Balancing strategic thinking with hands-on campaign execution
• Keeping up with the fast-paced and dynamic nature of the live entertainment industry
• Adapting to a hybrid work arrangement and maintaining work-life balance

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional agency roles, this position requires a strong understanding of both strategic campaign management and hands-on campaign execution
• SINE Digital's unique approach to performance marketing, combining data science and industry expertise, sets it apart from other agencies in the live entertainment sector
• This role offers opportunities for growth and mentoring, with a focus on strategic thinking and problem-solving

ASSUMPTION: This role is well-suited to candidates with a strong background in performance marketing and a passion for the live entertainment industry.

📝 Sample Projects

• Developing and executing a comprehensive Paid Social campaign for a major live entertainment event
• Collaborating with internal teams to create a full-funnel media plan for a fashion e-commerce client
• Analyzing campaign performance data to optimize spending and maximize ticket sales for a Broadway show

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall structure of the US-based team and the global organization?
• What are the most pressing challenges facing the team and the clients in the current market landscape?
• How does SINE Digital support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SINE Digital approach work-life balance and employee well-being in a hybrid work environment?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on Biddable channels and Paid Social
• Prepare examples of your past work that showcase your ability to build and optimize campaigns, as well as your strategic thinking and problem-solving skills
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.