📌 Core Information
🔹 Job Title: Performance Marketing Officer
🔹 Company: SkillLane Technology Public Company Limited
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing strategy and execution to increase awareness and enrollment for online degree programs.
- Assisting in lead generation and performance marketing through paid media campaigns.
- Collaborating with content teams to create and manage marketing materials.
- Tracking marketing KPIs and preparing performance reports.
- Working with creative and design teams to ensure visually compelling marketing materials.
ASSUMPTION: This role requires a strong understanding of digital marketing and performance marketing tools, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Supporting marketing strategy and execution to increase awareness and enrollment for online degree programs.
✅ Assisting in lead generation and performance marketing through paid media campaigns across platforms like Facebook Ads and Google Ads.
✅ Collaborating with content teams to create and manage marketing materials such as social media posts, email campaigns, and landing pages.
✅ Tracking marketing KPIs and preparing performance reports to optimize campaign results.
✅ Working with graphic designers and creative teams to ensure marketing materials are visually compelling and aligned with brand objectives.
✅ Assisting in managing lead nurturing workflows using CRM tools and basic marketing automation platforms.
✅ Conducting basic research on industry trends, customer behavior, and competitors to support marketing strategy improvements.
✅ Supporting communications and coordination with internal teams, instructors, university partners, and key opinion leaders (KOLs).
ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1-3 years of experience in digital marketing, performance marketing, or a similar role
Required Skills:
- Basic understanding of paid media platforms such as Facebook Ads, Google Ads, or other performance marketing tools
- Good analytical skills and the ability to track, measure, and interpret marketing KPIs
- Experience working with or supporting content creation and coordination of marketing assets
- Team player with good communication skills and the ability to collaborate across functions
- Comfortable working in a fast-paced, dynamic environment
Preferred Skills:
- Fluency in Thai and English
- Experience with CRM tools and marketing automation platforms
- Knowledge of SEO and content marketing strategies
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Officer role in Bangkok, the estimated salary range is THB 35,000 - 50,000 per month. This estimate takes into account the candidate's experience level and the company's size.
Benefits:
- Health insurance
- Retirement fund
- Flexible working hours
- Opportunities for professional development and training
Working Hours: Full-time, Monday to Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SkillLane is a leading online learning platform focused on empowering individuals through continuous learning and skill development.
Company Size: With 51-200 employees, SkillLane offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: SkillLane was founded in 2014 and has since grown to become a recognized leader in the e-learning industry.
Company Description:
- SkillLane aims to empower individuals to achieve their lifelong goals through continuous learning by creating a platform where individuals can learn online anywhere, anytime.
- The company believes in the power of education to improve lives and, therefore, commits to making learning accessible to everyone.
- SkillLane has been recognized by the Financial Times as a high-growth company in 2021, 2023, and 2024, as well as by HR Asia as the Best Company to Work for in 2023.
Company Specialties:
- Online learning platform
- Lifelong learning
- Corporate training
Company Website: http://www.skilllane.com
ASSUMPTION: SkillLane's focus on continuous learning and employee development may provide opportunities for professional growth and career advancement.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in performance marketing and digital campaigns.
Reporting Structure: The Performance Marketing Officer will report directly to the Marketing Manager and work closely with various teams, including Content, Media Planning, and Creative.
Work Arrangement: This role is on-site with a hybrid work arrangement, requiring employees to be present in the office for a portion of the workweek.
Growth Opportunities:
- Gaining experience in performance marketing and digital campaigns
- Developing skills in marketing strategy, campaign management, and KPI tracking
- Potential opportunities for career advancement within the marketing department or the company
ASSUMPTION: Success in this role may lead to increased responsibilities and opportunities for career growth within the marketing department or the company.
🌍 Location & Work Environment
Office Type: SkillLane's office is located in the Launchpad building in the Silom area of Bangkok, offering a modern and collaborative work environment.
Office Location(s): 139 Pan Road, Sethiwan Tower, Silom, Bangrak, Bangkok, Bangkok 10500, TH
Geographic Context:
- The Silom area is a bustling business district with numerous amenities, including restaurants, shops, and public transportation options.
- Bangkok offers a vibrant and multicultural atmosphere, with a wide range of entertainment, dining, and cultural attractions.
- The city's tropical climate and monsoon seasons may impact daily commutes and work attire.
Work Schedule: Full-time, Monday to Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The hybrid work arrangement may provide flexibility for employees to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing and performance marketing knowledge
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and performance marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on to discuss during the interview.
- Research SkillLane's company culture and values to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Performance Marketing, Lead Generation, Campaign Management, KPI Tracking, Marketing Strategy, Digital Campaigns, Paid Media, Facebook Ads, Google Ads, Marketing Assets, CRM, Marketing Automation
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's analytical and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM tools (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Paid media platforms (e.g., Facebook Ads, Google Ads)
ASSUMPTION: Familiarity with industry-standard marketing and performance marketing tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Continuous Learning
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong communicator and collaborator, able to work effectively with various teams?
- Do you have a passion for continuous learning and staying up-to-date with industry trends?
ASSUMPTION: Success in this role requires a strong cultural fit with SkillLane's values and work style, as well as a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require adaptability and the ability to manage multiple priorities.
- The role may involve working with tight deadlines and occasional overtime or weekend work.
- Candidates may face competition from other marketing professionals seeking similar roles in the growing e-learning industry.
- The hybrid work arrangement may present challenges in maintaining work-life balance for some employees.
ASSUMPTION: Addressing these challenges proactively and demonstrating adaptability and resilience will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on performance marketing and digital campaigns.
- In the e-learning industry, this role may involve unique challenges and opportunities related to online learning and customer engagement.
- Career progression in this role may lead to opportunities in marketing management, digital marketing strategy, or other related fields.
ASSUMPTION: Understanding the unique aspects of this role and the e-learning industry will be essential for success and career growth in this position.
📝 Sample Projects
- Developing and executing a targeted Facebook Ads campaign to increase enrollment in a specific online degree program.
- Analyzing campaign performance data to optimize results and maximize ROI for Google Ads campaigns.
- Collaborating with the content team to create engaging email campaigns promoting upcoming webinars or workshops.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on performance marketing, campaign management, and collaboration with other teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and goals for SkillLane?
- Can you describe the team structure and dynamics within the marketing department?
- What opportunities are there for professional development and growth within this role and the company?
- How does SkillLane support work-life balance for its employees, particularly with the hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview will demonstrate your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and performance marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on to discuss during the interview.
- Research SkillLane's company culture and values to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
