Performance Marketing Senior Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Senior Specialist

🔹 Company: Gathern

🔹 Location: Egypt (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact performance marketing strategies across multiple digital channels.
• Managing end-to-end campaign performance, including digital prospecting, remarketing, and acquisition efforts.
• Optimizing performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.
• Building and mentoring a high-performing performance marketing team focused on rapid experimentation and revenue growth.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in managing multi-channel campaigns to drive successful performance marketing strategies.

📋 Key Responsibilities

✅ Develop and execute high-impact performance marketing strategies across multiple digital channels.

✅ Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts.

✅ Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC.

✅ Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels.

✅ Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions.

✅ Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships).

✅ Partner with creative teams to A/B test and iterate on ad creatives for maximum conversion impact.

✅ Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation.

✅ Improve funnel conversion rates through data-driven optimizations and behavioral insights.

✅ Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies.

✅ Implement incrementality testing to distinguish real performance uplift vs. cannibalization.

✅ Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.

✅ Build and mentor a high-performing performance marketing team focused on rapid experimentation and revenue growth.

✅ Stay ahead of industry trends and leverage AI, automation, and predictive analytics for smarter campaign management.

ASSUMPTION: This role requires a hands-on approach to campaign management, with a strong focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of experience in digital marketing, preferably in a high-growth B2C startup or marketplace environment.

Required Skills:

• Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting).
• Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality.
• Experience in leading a team of at least 4 performance marketers.
• Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing.
• Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO).
• Hands-on experience in A/B testing, marketing automation, and behavioral analytics.
• Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar) is a must.
• CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage.
• Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability).
• Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools.
• Strong presentation, communication, and stakeholder management skills.

Preferred Skills:

• Experience in the hospitality or travel industry.
• Fluency in Arabic (spoken and written).

ASSUMPTION: This role requires a well-rounded skill set, with a strong focus on data analysis, campaign management, and team leadership.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $50,000 - $80,000 per year, depending on experience and performance. This estimate is based on industry standards for similar roles in Egypt.

Benefits:

• Health insurance coverage.
• Retirement savings plan with company matching.
• Generous vacation and leave policies.
• Flexible work arrangements (remote work).
• Professional development opportunities and training.
• Employee discounts on Gathern services.

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Gathern operates in the hospitality industry, focusing on accommodation and travel services.

Company Size: Gathern is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Gathern was founded in 2017, with a mission to provide a home away from home for travelers.

Company Description:

• Gathern is a hospitality startup that offers travelers a unique and authentic accommodation experience by connecting them with local hosts who have extra space in their homes.
• The company focuses on providing a seamless and personalized booking experience, with a strong emphasis on customer service and community building.
• Gathern aims to create a sense of belonging for its guests by fostering connections with local hosts and promoting cultural exchange.

Company Specialties:

• Short-term rentals and vacation homes.
• Local and authentic travel experiences.
• Community building and cultural exchange.

Company Website: https://www.gathern.co

ASSUMPTION: Gathern's focus on authenticity and community makes it an attractive option for travelers seeking unique and meaningful experiences.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in performance marketing.

Reporting Structure: The Performance Marketing Senior Specialist will report directly to the Head of Marketing and will oversee a team of performance marketers.

Work Arrangement: This role is remote-friendly, with flexible work arrangements available. Employees can work from anywhere in Egypt.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the marketing department or the company as a whole.
• The company's rapid growth and expansion provide ample opportunities for professional development and growth.
• Gathern's focus on innovation and experimentation creates an environment where employees can learn and grow continuously.

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and professional development.

🌍 Location & Work Environment

Office Type: Gathern's headquarters is located in Riyadh, Saudi Arabia, but this role can be performed remotely from anywhere in Egypt.

Office Location(s): Riyadh, Saudi Arabia (headquarters)

Geographic Context:

• Egypt is a major market for Gathern, with a strong focus on attracting local and international travelers.
• The country's rich cultural heritage and diverse landscapes make it an attractive destination for travelers seeking unique experiences.
• Egypt's growing tourism industry presents significant opportunities for Gathern to expand its customer base and increase market share.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: Egypt's growing tourism industry and cultural diversity make it an ideal market for Gathern's unique accommodation offerings.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical interview with the marketing team to assess campaign management and data analysis skills.
• Final interview with the Head of Marketing to discuss cultural fit and career growth opportunities.

Key Assessment Areas:

• Campaign management and optimization skills.
• Data analysis and interpretation abilities.
• Strategic thinking and problem-solving skills.
• Leadership and team management capabilities.
• Cultural fit and alignment with Gathern's values.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in digital marketing and campaign management.
• Include specific examples of your achievements in driving ROAS, lowering CAC, and improving funnel conversion rates.
• Demonstrate your understanding of Gathern's business model and the unique value proposition of its accommodation offerings.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and cultural fit.

ATS Keywords: Performance marketing, campaign management, digital marketing, budget management, ROAS, CAC, LTV, incrementality, Google Ads, Meta, TikTok, Snap, attribution modeling, A/B testing, marketing automation, behavioral analytics, SQL, data analysis, stakeholder management.

ASSUMPTION: Gathern's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision making and continuous optimization.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics (GA4)
• Amplitude
• Hotjar
• Attribution tools (Kochava, AppsFlyer, Adjust)
• CRM and marketing automation tools (Braze, MoEngage, WebEngage)
• SQL databases
• Data visualization tools (Tableau, Power BI)

ASSUMPTION: This role requires proficiency in a wide range of tools and technologies, with a strong focus on data analysis and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Authenticity: Gathern values genuine connections and experiences, both for its guests and employees.
• Community: The company fosters a sense of belonging and encourages collaboration and teamwork.
• Innovation: Gathern embraces experimentation and continuous learning to improve its services and offerings.

Work Style:

• Data-driven: Gathern makes decisions based on data and analytics, with a strong emphasis on continuous optimization.
• Collaborative: The company encourages cross-functional collaboration and teamwork to drive success.
• Adaptable: Gathern's fast-paced environment requires employees to be flexible and adaptable to change.

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working remotely and managing a team virtually?
• Do you embrace a collaborative work style and enjoy working with cross-functional teams?
• Are you adaptable and comfortable working in a fast-paced, ever-changing environment?

ASSUMPTION: Gathern's focus on authenticity, community, and innovation creates a unique and dynamic work environment that requires employees to be data-driven, collaborative, and adaptable.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across multiple time zones.
• Balancing the need for data-driven decision making with the need for creativity and innovation in campaign development.
• Adapting to the company's rapid growth and expansion, which may require frequent changes in priorities and responsibilities.
• Competing with established hospitality brands and platforms for market share and customer attention.

ASSUMPTION: These challenges are inherent to the role and the company's growth trajectory, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Unlike traditional hospitality roles, this position requires a strong focus on digital marketing and campaign management, with a data-driven approach to optimization.
• Gathern's unique business model and focus on authenticity and community set it apart from traditional hotel chains and online travel agencies.
• This role offers significant growth potential, both in terms of career advancement and professional development, as the company continues to expand its market share and geographic footprint.

ASSUMPTION: This role is unique in its focus on performance marketing and data-driven decision making within the hospitality industry, offering candidates the opportunity to drive significant business impact.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive bookings during a major holiday or event, with a focus on maximizing ROAS and minimizing CAC.
• Implementing a full-funnel attribution model to track and optimize cross-channel performance, including web-to-app conversions.
• Testing and scaling a new acquisition channel, such as programmatic advertising or influencer-led performance marketing, to drive incremental bookings and revenue growth.

ASSUMPTION: These projects are representative of the types of initiatives the Performance Marketing Senior Specialist will be responsible for driving, with a focus on data-driven optimization and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and how it is applied to performance marketing strategies?
• How does Gathern support the professional development and growth of its employees, particularly within the marketing department?
• Can you provide examples of how Gathern's unique business model and focus on authenticity and community have driven success in the past?
• How does Gathern measure and track the performance of its marketing campaigns, and how are these metrics used to inform strategy and optimization?
• Can you describe the company's approach to remote work and team management, particularly with regard to the performance marketing team?

ASSUMPTION: These questions are designed to assess the company's culture, values, and approach to performance marketing, as well as the specific needs and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Gathern's careers page.
• Tailor your resume and cover letter to highlight your experience in digital marketing, campaign management, and data analysis.
• Prepare for the interview by researching Gathern's business model, unique value proposition, and approach to performance marketing.
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.